C.F. Martin & Co.® (Martin Guitar) hosted a special reception on Tuesday, March 20, at 5:00 p.m. to unveil a new museum exhibit celebrating their iconic D-28 guitar. The exhibit represents one of the most substantial additions to the Martin Museum in years and showcases a dozen Style 28 instruments set off by original backdrop artwork by artist Robert F. Goetzl. The evening included an opening address by Martin Guitar Chairman & CEO Chris Martin IV and featured a live performance by local musician and D-28 player Jim Roberti.

The multipanel exhibit tracks the development and evolution of the most iconic acoustic guitar in music history, from the cutting edge of guitar craftsmanship to becoming the musical standard. It showcases important Style 28 guitars crafted from 1880 through 2017. Some of the artifacts include an 0-28 from 1880, a 1914 000-28, 1931 D-28, 1941 D-28, 1966 D-28, 1974 HD-28, and the Reimagined D-28 from 2017.

The exhibit walks visitors along the guitar’s journey through history with various items displayed from the Martin archives, such as a price list from the early 1800s and news headlines and historical milestones, including the beginning of the Panama Canal construction in 1880, the opening of the Empire State Building in 1931, the premiere of Miracle on 34th Street in 1947, and the U.S. Bicentennial in 1976. The D-28 was the voice of cultural music icons every step of the way, earning the guitar its rightful place in world history.

Goetzl, who is also part of the Martin lineage, was commissioned to create the original molded backdrop, which captures the heritage of the beloved D-28 and illustrates its important journey through musical history in the hands of legacy artists like the Beatles, Elvis, Michael Hedges, and Joni Mitchell. The D-28 was the tool of choice for the Folk-Rock Revolution in the ’60s.  

“When the theme of the exhibit became the "EVOLUTION of the D-28,” said Goetzl, “I envisioned this guitar evolution process as a series of heavily textured ‘fossilized rock’ panels, from which the selected guitars on display would be attached. Each of these ‘fossil rocks’ are imbedded with D-28 parts and impressions of familiar shapes that any Martin Guitar enthusiast would immediately recognize–like leaves, shells, handprints, guitar strings, and plectrums, all combined into each panel, giving the impression that the stone monoliths appear to be rising out of the void, with each beautifully crafted instrument hovering over the stone backdrops as if emerging through the ages.”

The exhibit can be seen at the Martin Museum located inside the Martin Factory at 510 Sycamore Street in Nazareth, Pennsylvania. The exhibit is scheduled to remain open during regular museum hours for the remainder of the year. For information on visiting the Martin Museum or taking a tour of the factory, please visit

About Martin Guitars and Strings
C.F. Martin & Co.® has been inspiring musicians worldwide for 185 years with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Martin guitars and strings can be seen and heard throughout the company’s long history, across all genres of music, and in all segments of pop culture from concert and theater stages to television and movies.

With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the “Dreadnought” size guitar. In strings, Martin has also led strings innovations, such as introducing the first high-tensile strength steel-string core wire, the first nickel acoustic strings (Martin Retro), and now their proprietary Titanium Core strings, which offer unmatched stability, tone, comfort, and longevity.

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Media Contact
Kristi Bronico
C.F. Martin & Co., Inc.

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