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Workshop Words to Live By: Mess Is Money (Down the Drain)
Esoterica Electrica

Workshop Words to Live By: Mess Is Money (Down the Drain)

Developing good, clean workshop practices will help you save time and money.

Don’t Let Your Ego Keep You From Being a Great Guitar Builder
Esoterica Electrica

What Does It Take to Become a Great Guitar Builder?

Keep your head down and put in the work if you want to succeed in the gear-building business.

What Makes Guitar Pickups Sound Great?
Esoterica Electrica

What Makes Guitar Pickups Sound Great?

Guitarists are always changing pickups. So, what are we searching for?

Does Automation Ruin Guitar Building?
Esoterica Electrica

Does Automation Ruin Guitar Building?

As CNC machines have become more prevalent, how much have they changed the building process?

Can the Future of the Guitar Surpass Its Past?
Esoterica Electrica

Can the Future of the Guitar Surpass Its Past?

In the guitar market, classic models still have the biggest influence, but the future is lurking.

Is There a Cure for Our Online Shopping Addiction?
Esoterica Electrica

Is There a Cure for Our Online Shopping Addiction?

While we’re all caught up in the online-gear-shopping rat race, our columnist wonders: Is there a better way?

Guitar parts
Esoterica Electrica

In Defense of Guitar Collecting

Our columnist considers why we love to accumulate so much gear.

AI generated electric guitar
Esoterica Electrica

Can AI Build the Perfect Guitar?

If there’s such a thing as a perfect guitar, the bots should know what to do by now, right?

So, What Makes a Guitar Sustain Anyway?
Esoterica Electrica

So, What Makes a Guitar Sustain Anyway?

Let’s debunk what makes an electric guitar sing and what’s just hype.

What Makes a Guitar a Keeper?
Esoterica Electrica

What Makes a Guitar a Keeper?

Every detail that makes up a guitar contributes to its unique personality. Just like your friends.