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Roy Buchanan and His Explorer-Shaped Hamer Standard

Roy Buchanan and His Explorer-Shaped Hamer Standard

Roy Buchanan poses with his Les Paul in this Alligator Records promo shot.

He’ll forever be remembered for his unparalleled mastery of the Telecaster, but Roy Buchanan kept an open mind when it came to his guitars.

Perhaps you’ve read something where an artist or a brand is dubbed “authentic.” It’s marketing hype that’s both real and manufactured, but I assure you it can be both a legit and important concept. The problem is when it gets used in the first person. Who judges whether something is authentic or not? Critics? Magazines? The internet? A brand itself? What does it mean to you? We often refer to things as the “real deal,” so is that the same? Not exactly.


The real deal can be something that is what it purports to be—like a working cowboy. But if you see his hat brand in a store in New York, is that authentic? If you think this is splitting hairs, you might be right. We’d like to think that when we choose a guitar to play, our desire for playability and sound is at the forefront of the decision-making process, and mostly it is. But that blacked-out, pointy axe with the studded strap just won’t fly in your bro-country cover band, so you glom onto a paisley Telecaster, even though it doesn’t feel as good to you. Does this make you authentic? Personally, I’d love to see some chicken pickin’ on that pointy fiddle. Busting down barriers and breaking rules is the spirit of expression and creativity, and that’s authentic.

There’s no shame in honoring tradition and nodding in reverence to your influences, but you don’t have to bow down so low that you can’t be yourself, too. I used to think I was a “Gibson guy.” To a large extent, I still am, but many of you know my love of the Strat and Tele. My music room is full of other brands that I adore and use for certain applications. I believe that you have to use an instrument, effect, or amplifier to get what you need for the situation you’re in, no matter what the social connotation is.

“If Roy freaking Buchannan can rock out on a Les Paul or a Hamer Standard, you can break some rules, too.”

One night in the late 1970s, I answered the phone at the Hamer Guitars factory, mostly to see who on Earth would call at that late hour. To my surprise it was Roy Buchanan, the original master of the Telecaster. He wanted to chat about our Sunburst model that was fairly new to the market. His questions revolved around scale length, fretboard width, fret size, and weight. When I asked why he was interested in our guitar when he was known for playing Telecasters, he told me that he already had one of our Explorer-shaped Standard model guitars! I found this even more puzzling than the fact that Roy Buchanan had cold-called our office at night. Roy went on to say that in the studio he used a lot of different guitars, including a Les Paul with P-90s that he liked a lot. He used the Tele onstage, he said, “because people expect me to do all those Telecaster things.” He didn’t ask me to ship him a guitar for free or inquire about an artist discount. He said he’d check one out at a dealer. I recommended one near him, and we said goodnight. I began to wonder if it was a crank call.

I’d forgotten the whole episode until recently, when I saw a newspaper photograph of Roy Buchanan with his young daughter, Jennifer. I thought about how happy they looked and how sad it was that his death had stolen that little girl’s father from her. And right there in that photo, he’s playing that Hamer Standard. I’m not gonna lie and say that I didn’t cry.

So there it is, folks. If Roy freaking Buchanan can rock out on a Les Paul or a Hamer Standard, you can break some rules, too. I’m certain that he was most comfortable onstage with that beat-up old Tele, but it wasn’t his only love. It’s just the one that people think of when they imagine the authentic guy.

Songwriters often say they strive for connection through authenticity in their music and lyrics. And at the very core, that’s what it’s about—human connection. If you love that cowboy hat and live in Philadelphia, I’m not going to criticize you—just go ahead and wear it, dude. It’s about wearing the hat for its intended purpose, not putting it on to hope it makes you authentic.


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