In the guitar market, classic models still have the biggest influence, but the future is lurking.
In the ever-evolving music industry, the electric guitar stands as an enduring stalwart, having shaped the sonic landscape for generations without much physical change. I’ve joked about the state of the guitar before, but let’s take a more serious view of what’s happening in the guitar business. It’s apparent that the classics continue to wield influence, while also undergoing a transformation reflective of the current tech era.
First, let’s consider the resonance of tradition. The vintage trade has never been more robust, and sale prices are at an all-time high. Of course, those rising price tags mean that more cost-effective, vintage-inspired designs are continuing to attract buyers. As a consequence, budget-conscious guitarists are gravitating towards instruments that pay homage to the golden era of rock ’n’ roll, which now encompasses “shredder” guitars as well. At the higher end of the price range, boutique luthiers and established brands alike continue crafting instruments that marry the timeless elegance of yesteryear with modern touches—with varying results.
The aftermarket is awash with the same strategy. Take, for instance, the drumbeat of PAF-style pickups—the holy grail of vintage tone. It’s the tone that everyone wants, but few have actually heard firsthand. Still, discerning players seek out guitars fitted with these replicas, their imaginations yearning for the warm, creamy sound that defined the bluesy (recorded) licks of legends. With the marketplace flooded with PAF imposters, it may be just a matter of time before more recent pickup designs become subject to widespread recreation. A case in point is the resurgence of the T-Top Gibson humbucker, which was the less cherished replacement to the PAF.
And it’s not only pickups. In the spirit of this quest for retro authenticity, some builders have gone a step further, meticulously recreating or improving upon other vintage components, ostensibly to capture the elusive magic of bygone eras. The difficulty for consumers to compare these products to the “real” thing is a conundrum that works in the maker’s favor. In the end, if you like what you hear, that’s what matters.
“As vintage-aesthetic fatigue sets in among some players, carbon fiber, aerospace alloys, and 3D-printed components are pushing the boundaries of what was once deemed sacred.”
Despite the constant dialogue about the golden age of guitars, the electric market is no stranger to innovation. Effect and amp builders offer both digital and analog impressions of vintage products, and there is a faction also pressing ahead into options never imagined in the past. In a world fueled by technological leaps, guitar amplification has embraced a metamorphosis in the realm of digital signal processing, where guitars are not mere instruments but also game controllers for a myriad of sonic possibilities. More and more, modeling technology is becoming the alchemist’s potion, allowing players to summon the tones of iconic amps and effects with a simple twist of a knob. Or at least, as the saying goes, close enough for rock ’n’ roll. It’s tempting to write off these devices based on early attempts, but as processing power gets more powerful and costs come down, we may see the final triumph of solid-state.
The tech touch is also evident in the rise of avant-garde designs and materials. As vintage-aesthetic fatigue sets in among some players, carbon fiber, aerospace alloys, and 3D-printed components are pushing the boundaries of what was once deemed sacred. Whereas previous attempts to integrate aerospace materials were laughable, modern-day artisans are crafting guitars that twist convention, challenging players to rethink their perceptions of what a cool electric guitar can be. The juxtaposition of tradition and innovation is not always a clash but a quest, where the echoes of the past might resonate in harmony with the cutting-edge present.
The democratization of luthiery has also given rise to a thriving custom and boutique market. When I started building instruments, there was no StewMac, and information was a guarded secret. Now, with social media as their stage, thousands of small-scale builders showcase their take on the past or their stab at the future. Like the craft-beer movement, small-shop guitar-making has turned into a significant hobby. These creations stand as testament to the artisanal spirit now driving the guitar market forward.
Yet, as we traverse the landscape of the electric-guitar market, it’s crucial to acknowledge the challenges. The digital age has ushered in a paradox—while virtual instruments and home-studio setups offer unprecedented accessibility, they also pose a threat to the tactile experience of playing a physical instrument. The allure of instant gratification in the form of digital plugins challenges the traditional methods that have defined the soul of the electric guitar for decades.
In my view, the electric-guitar market is a tapestry woven with threads of tradition and innovation. It’s a place where vintage sensibilities mix with cutting-edge technology, and the esoteric meets the mainstream. As players and builders continue to search for new ways to differentiate themselves, the electric guitar remains an ever-evolving muse, resonating with the echoes of the past while charting a course towards an exciting future. In other words, just as it has always been.When it comes to electric guitar materials, choose the wood that looks good.
Nothing raises the hackles of electric-guitar players like the subject of tonewoods. Maybe that’s why I like to talk about the subject. Unlike many, I enjoy being proven wrong, and believe me when I tell you that, despite my decades of experience, it happens on a regular basis. And despite what may appear to be factual science, there’s also something that can change one’s opinion on matters that don’t get discussed: The practical application of the matter at hand.
Of course, we can all agree on the importance of wood selection in the construction of acoustic instruments. Presumably, this is because there are no pickups involved. The difference between a Sitka spruce- and cedar-topped acoustic should be obvious to most ears. After all, there’s no electronic conversion happening there, it’s just the pure interaction of the wood and strings. On the other hand, when it comes to electric guitars, we’ve all witnessed the transformation that a great set of pickups can lend to a solidbody guitar. This allows us to focus on the nature of electric guitar tone, and where it actually comes from.
There have been endless discussions about how a particular pickup brand’s product has rescued someone’s lackluster guitar, turning it into their No. 1. The opposite is true as well. Either way, anecdotal evidence would suggest that tone comes from pickups. Tests have been devised to eliminate the wood of the electric guitar to prove that pickups alone are responsible for the frequency signature of steel strings. The test rig in question is the Dan Armstrong Lucite guitar. Unfortunately, the only pickups found in these guitars are—you guessed it—Dan Armstrong pickups. But I digress.
What I’m really driving at here is that I’ve come to the conclusion that tonewoods don’t matter. Not that they don’t change the sound of your guitar, but that they simply don’t matter, and that’s okay with me. There are so many elements to guitar tone (with no consensus on what is good, bad, better, or best) that wood simply doesn’t factor into it anymore.
“Tests have been devised to eliminate the wood of the electric guitar to prove that pickups alone are responsible for the frequency signature of steel strings.”
The fact is, many guitar makers assume that you are going to switch out the pickups regardless of what handwringing they do to select what goes into your guitar. This frees up builders to choose the least expensive path or lean heavily on name recognition when stocking their inventory. Or they can offer a smorgasbord of choices to their clients, allowing buyers to feel confident in their purchase. I chuckle at the hours of testing I’ve done to determine which recipe works with this or that model guitar, only to have the customer swap out the pickups anyway. This is, as a good friend of mine puts it, the buyer “putting their own stink on it.”
So, I think that we should look at wood selection for an electric guitar exactly like we would when purchasing (or commissioning) fine furniture. A dining room table works just fine regardless of what beautiful wood you select. It’s going to be the meals and the company of friends that you enjoy—the wood just enhances the mood. A handmade recliner will be just as comfy made from bubinga as it would be if fashioned from curly cherry. And so on. It’s the artistic expression of the builder and an aesthetic choice for the owner. It’s the exact same thing with a guitar.
So, it doesn’t matter if I tell you that a lightweight, chambered white limba guitar will have more air, or that a genuine mahogany will sound fatter. You are going to choose with the greatest, most important sensibility you have—your eyes. Then, after the honeymoon period is over, you can start swapping out pickups and finetuning the tone capacitors and bridge alloys.
You’d think that this might bother or disappoint builders, but I suggest that more of them just get over it and give the customer what they want, regardless of the why. In the end, this benefits everyone. Builders are relieved of the need to ear-test a zillion permutations of Strat, Jazzmaster, P-90, or PAF-style pickups and can focus on delivering a beautiful, well-crafted instrument that looks and plays great. So, there is my new take on the tonewoods and pickup debate. I was wrong, and still am. But at least I understand the new normal. And for those who still think wood makes tone, I’ll be here for you.
Paul Natkin’s The Moment of Truth and Fleetwood Mac in Chicago by Jeff Lowenthal and Robert Schaffner remind us of the importance of the rock ’n’ roll and blues photography that used to accompany our favorite releases.
The convenience of digital music files is undeniable. Whether you’re swapping tracks, adding overdubs, or even collaborating on songwriting, it’s hard to imagine living without them. When I hear about a new artist, the first thing I do is sample some of their work online. Then, if I’m inclined, I can buy their entire catalog with a few clicks, or just listen on a streaming service. As much as I miss making the journey to the record store, digital delivery is pretty magnificent. The one thing that it lacks is the tactile and visual presentation of the record jacket. Especially those ones crammed with photographs.
I love poring over photos of studio situations and live performances. As I would listen to a new piece of music, I’d stare at album cover collages, trying to put myself into the place and time and imagining the conversations and feelings that led to the music I was hearing. How cool would it be to stand in the front row as Ozzy hoisted Randy Rhoads and his polka dot Sandoval Flying V over his head. Imagine seeing the amp setups and microphone placements when Peter Green and Fleetwood Mac recorded at Chess Records in Chicago! Luckily, we have two new books of photography that can scratch that itch.
Firstly, there’s Paul Natkin’s The Moment of Truth, 288 pages of images that tell the story of live music on stage. Natkin has spent his life slogging through the trenches of every genre of music you can imagine, blending in and getting the goods. He once told me that to be a good photographer, you had to know that the right moment was coming, because if you waited to see it, you’d be too late. That skill, honed over decades of study, has allowed Natkin to capture the essence of the performance. It’s no wonder that his work has graced the pages of every periodical you can name, from major newspapers to rock magazines, both current and those lost to the ages.
You’ve probably seen some of these photographs before, like Mick and Tina ripping it up together, or Springsteen sweating on his trusty Telecaster. But that’s just the tip of the iceberg. He reckons he’s shot 10,000 concerts, and I believe him. We worked together to create catalogs and advertisements for Hamer Guitars, and I’d rarely go to a show where he wasn’t already backstage, ready to make introductions and watch the fun begin. My only complaint with this book is that Natkin’s exquisite portrait work isn’t fully represented here. The ability to catch the glimmer in Keith Richard’s eye, or the steady confidence of Buddy Guy’s expression is no mean feat. We can only hope that the publisher sees fit to issue a volume two. In the meantime, you can savor the moments Natkin knew were about to happen.
Another book that deserves your attention is Fleetwood Mac in Chicago by Jeff Lowenthal and Robert Schaffner—a must for early Mac fans. I’d known of photographer Lowenthal, primarily from the studio photographs on the cover of Fleetwood Mac’s album of the same name, recorded at Chess Studios in 1969. Lowenthal was hired to capture images of the session at the last minute, much like many of the musicians employed for the gig.
More associated with his photos of jazz artists and authors like Nelson Algren and Saul Bellow, Lowenthal stepped into an ad hoc session with a rotating crew of Chicago blues musicians surrounding Fleetwood Mac’s core lineup of Peter Green, Danny Kirwan, John McVie, Mick Fleetwood, and Jeremy Spencer—all unknown to the young photographer. Armed with his trusty Leica, Lowenthal shot about a dozen rolls of 35 mm film as the music coalesced around him.
Imagine seeing the amp setups and microphone placements when Peter Green and Fleetwood Mac recorded at Chess Records in Chicago!
During the day-long session, bluesmen, including Otis Spann, Shakey Horton, and Honeyboy Edwards, would arrive feeling out the British musicians, as Lowenthal captured the temperature in the room, which he described as “workmanlike—everybody was there to do a job.” The book also features Robert Schaffner’s interviews with well-known musicians who give their take on the significance of the recordings. For those of us who peered at the thumbnail black-and-white photos on the original record jacket, to see over 150 full-size photos (including 50 never-before-published, some in color) is a revelation of detail.
When I got my copy, I put on the recordings as I thumbed through the pages, finally imagining being in the room in high definition. It’s all there to see: the body language, as well as clear views of the guitars and amps. This book is for Peter Green and Danny Kirwan fans, or fans of blues music history, and Paul Natkin’s tome is a fine companion piece as well. I suppose these books will be available digitally eventually, but I cherish the tactile experience of turning the pages as the music washes over me. You can stream the music as you read, but buy the physical books and enjoy.
In the face of current events, we’ve witnessed the steady and resilient progression of the guitar industry.
Despite the tough times we’ve been facing over the past few years, the guitar world has kept on ticking. By all visible measures, the industry has been doing well, both for sellers of musical gear and for content creators. There has also been a resurgence of live shows, and even with the ebb and flow of infectious disease, the marketplace for live concerts is gathering steam. So, what has changed in our journey to the “new” normal?
For musicians, live music is the component that many enjoy most, so its return is a welcome catharsis. This is good news not just for musicians, but for all the supporting cast members who make the performance ecosystem run. Guitar and drum techs, sound designers, lighting directors, and all the ancillary venue staff needed to stage and manage a night out for a few hundred (or thousand) music fans are the lifeblood of the whole musical experience machine. It takes a lot of grease to make the gravy, which is good for people in the industry who have been sidelined for so long.
It’s going to take a while for the past level of venues to rebuild, I suppose. In the meantime, other outlets that have blossomed in the past few years will continue, with more and more emphasis placed on quality content like streaming shows. True, the format is hardly new, but the production values have improved significantly. Five years ago, you could get away with a shaky cell phone video of your gig or lesson. Today, the bar has risen to make well-lit multi-camera productions the norm. Video editing has become more sophisticated, and a lot of what I see looks more like real broadcast quality. The same goes for shop tours and builder interviews. On the gear side of things, podcasts and more in-depth videos from builders have reached a new level as well.
It takes a lot of grease to make the gravy, which is good for people in the industry who have been sidelined for so long.
Some of this has resulted from the plethora of information about how audio and video production works, and the huge amount of affordable video gear. Previously, only well-funded outfits could afford to hire production companies to create video content. The cost of making a 30-minute piece of broadcast-quality video could be five, or even six figures. Compare that to today, where a few thousand dollars’ worth of gear can get you into the game—and you start to understand why new videos are much slicker.
That’s not to imply that slick production is what makes the difference. Great content is at the heart of any great endeavor. Take a look at the in-depth YouTube series Archtoppery, featuring master luthier Ken Parker. Not that the production value is anywhere near Hollywood levels, but Parker’s guidance through the mesmerizing journey into the minutiae of guitar making is a must-see. What sets it apart is his depth of experience and his ability to verbalize the mechanics of the craft in a way that anyone can understand. You need a little patience to watch a solid hour of how to improve a wood gouge, but that’s precisely what makes this series superlative. Even though Parker is adept at building guitars in a factory setting, his love of the handiwork that he employs on his current instruments humbles even the most experienced among us.
This all brings me to the future of guitar-building on the individual level. If the first few years of this century was a gold rush to launch small-batch guitar brands, the pandemic years brought oversaturation. As we move into the next phase, the reality of the home-built market is setting in. I’m certain that a lot of the basement builders will continue, just as the home beer-brewing hobby does. My best guess is that a lot of the people who attempted to take their hobby to the next level may tire of the struggle to get enough traction to survive. At the corporate level, the Anheuser-Busch and Heinekens of guitar sales will still carry the day.
Trying to figure out how to mix up your musical life this year? Here are some ideas.
Here we are again friends, at the beginning of the human construct known as the New Year. So, as is traditional here at Esoterica, I’m compelled to lay out some goals I’d like to pass on for the months ahead. A lot of things have happened and changed in the last few years, and yet things are oddly the same. The chase for the ultimate guitar tone remains with us, even as tone changes with the winds and whims of fashion. Still, I feel compelled to daydream about our opportunities to grow as musicians and passengers on spaceship Earth in the coming year. So, enough of my yakking—here’s the setlist:
Stop calling it a fingerboard. Unless you are playing a fretless instrument, the part of your instrument that harbors the frets is known as the fretboard. It’s a board, and it holds frets. I’ve taken heat for using the wrong term, so I’m working on this, too. We need solidarity here, so I promise to help you if you help me.
Learn the names of those “wacky” chords you use. It has never been easier to decode your fretboard. (See what I did there?) There are some great apps for this sort of detective work, and you probably already have one or more on your phone. I’ve been using GuitarToolkit for years as a mobile tuner. Like many of the other offerings out there, it has a function that lets you enter the chord voicing on a virtual fretboard, and it tells you what it is. You may not improve your playing, but it’s always empowering to discover you already know how to play Esus4.
Introduce a child to guitar music. I never really thought about this sort of thing before, but somebody’s got to do it. Parents subject their kids to junk food and stick-and-ball sports, so be an evangelist for the arts and put a cranked electric in the hands of a kid—and watch the fun begin. I built a kit guitar with my granddaughter for her birthday, and now she’s playing White Stripes songs. I can’t wait to show her some Tanya O’Callaghan and Larkin Poe videos! This year I’m going to get her little brother some drums just to annoy her parents.
Tune ’em down, speed ’em up, and strain those vocals like bloody murder. Before you know it, you’ll be touring stadium gigs packed with young fans who’ve never heard country music before.
Install a Floyd Rose on your Jazzmaster. Do I really have to explain this? It’s a natural progression to defile a classic instrument in order to piss off future generations of collectors. While you’re at it, put some active pickups in that vintage Harmony Rocket III and put the OG foil pickups on Reverb.
Rework some country tunes. Nothing is as edgy as bending genres. This is exactly what put classic acts like Led Zeppelin, Steve Miller, and the Black Keys on the musical map. My bet is on turning Garth Brooks and Dwight Yoakam ballads into modern anthems. Critics have called bro’ country “classic rock with a cowboy hat,” so here’s your opportunity to turn the tables for fun and profit. Tune ’em down, speed ’em up, and strain those vocals like bloody murder. Before you know it, you’ll be touring stadium gigs packed with young fans who’ve never heard country music before.
Refinish your relic Strat to mint condition. As long as we’re zigging while others zag, you may as well define the next big trend in guitars. Factory fresh is what you’re looking for, so make sure you use gobs of polyester clear to provide the final detail. And if you’re stuck with that minty PRS, go against the grain and refinish it with nitro and put it in the freezer until it checks like crazy. This goes over great at corporate gigs.
Befriend an aging musician. This is more of a cry for help on my part than advice to you. Just like a 23-year-old Peter Green introduced older Chicago bluesmen to sideways vibrato, you can teach old dogs new tricks too. The younger generations always have the latest innovations and techniques that can give has-been guitarists a new perspective and extend their careers. Move past the boomer jokes and help us understand that tone isn’t in our arthritic hands.
Get John Bohlinger to rundown your rig. Let’s face it, Bohlinger’s Rig Rundowns are the launching pad to stardom. He’s the man behind the careers of Joe Bonamassa and Doyle Wolfgang von Frankenstein. So why build your fanbase organically? That’s so 2019. Just think, you’ll be turning this page (or scrolling) and BOOM.