Elixir®, the brand that revolutionized the industry with breakthroughs in extended tone life and enhanced playability, announces the arrival of Elixir® Attune™, the next generation of acoustic guitar strings designed to give new voice to your guitar.
Building on decades of innovation, Elixir Attune Strings deliver a crisp, clear sound, an incredibly natural feel, and the longest-lasting tone of any string today. The secret lies in a groundbreaking new technology—engineered to be almost unnoticeable to the touch yet unmistakable to the ear. It’s a difference you can barely feel but clearly hear.
“Players experience a full voice for their guitars, many for the first time. Their instruments spring to life with the new Elixir Attune Strings,” said Justin Fogleman, Business Leader for Elixir, a W. L. Gore & Associates business. “Some players assume that a coated string is destined to sound mellow or dark and have an especially plastic-like feel. Over the years, Elixir has pushed that perception providing strings that deliver a range of playing experiences from warm with a slick feel to bright with a smooth touch —all with the added benefit of long tone life. Attune goes even further delivering our most uncoated coated string yet. Now acoustic players regardless of playing style have an incredibly durable, long tone life string without compromising tone and feel.”
Elixir Attune Strings: Key Benefits
- Crisp & Clear Tone
- Natural Feel
- Firm grip that puts players in control of bends and vibrato
- Exceptionally durable construction, engineered to withstand even the most aggressive playing styles
- The longest-lasting tone of any guitar string on the market today
A Contemporary Brand
“Elixir Attune Strings debut in a new gold-foil package that commands attention--- distinctive, modern and unmistakably Elixir,” said Bill Fabiszewski, Global Marketing Leader for Elixir. “The sharpened logo system, dynamic soundwave architecture, and high-tech typography suite build on the brand evolution we reignited last year and align with what today’s players expect from an authentic category leader.”
For Elixir technological leadership isn’t a moment—it’s a mindset. The company’s R&D team is constantly testing, refining, and retesting prototypes, often evaluating more than 100 variations before approving a candidate for further development.
That relentless pursuit of performance is what brought Attune Strings to life.
With its lively, crisp sound profile and naturally intuitive feel, Attune introduces a new tone and feel option within Elixir Strings acoustic lineup. It’s not just another string—it’s a new creative tool. One that inspires players to explore deeper, play longer, and get lost in the music with the renowned tone life of Elixir Strings.
Availability
Elixir Attune Strings are available currently in Phosphor Bronze Extra Light (10-47), Custom Light (11-52), Light (12-53), and Medium (13-56) gauge sets.
Elixir Attune — Feel the difference. Hear the revolution.
