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New Fender Film Features J Mascis, Thurston Moore, and More Celebrating NYC Roots

Fender has released an original feature-length film capturing behind-the-scenes moments and performances with Dinosaur Jr. and friends across New York City, celebrating the community that has spawned some of indie rock’s defining artists.


The full-length film, The One. For New York., is now available on YouTube and features performances by Dinosaur Jr., Thurston Moore, Snail Mail, and more.

Punctuated by audacious music, gritty footage, and acidic humor, The One. For New York. attests to the city’s towering role in modern culture—as seen from a street-level vantage point.

Featured artists include:

  • Dinosaur Jr.
  • Marc Ribot’s Ceramic Dog
  • Steve Gunn
  • Thurston Moore Group (Thurston Moore, Steve Shelley, Deb Googe)
  • They Are Gutting a Body of Water
  • American Football
  • Snail Mail

The artists themselves acknowledge the crucial role NYC has played in their creative growth.

New Fender Film Features J Mascis, Thurston Moore, and More Celebrating NYC Roots

“New York was the first place we came where we had any fans or acceptance. We just kind of gravitated towards New York,” said J Mascis. “Starting a band I decided I wanted a Fender… I went to buy a Strat, but they had a Jaguar for $200 and Jazzmaster for $300. The neck felt better on the Jazzmaster; it was worn in like a baseball bat, so I just went for the Jazzmaster.”

“As far as Dinosaur Jr. getting welcomed in New York, I think a lot of it was predicated upon us welcoming them,” said Thurston Moore. “I mean, we really liked them. We brought them out on tour when we did a van tour across the USA with us. We were always championing them. They were always sort of like this little brother band to us.”

“I discovered Sonic Youth in high school, and it was sort of like my introduction to stuff that kind of fit outside of a mold that I understood at that point. And they just opened the door for me for my own guitar playing,” said Lindsey Jordan (Snail Mail). “I feel like there was life before Sonic Youth for me and then life after.”

“I think there's something like 70 languages currently spoken in New York. [A] byproduct of that is that there were a lot of different sounds,” said Marc Ribot. “I came down to New York, I realized this is where the work is. I didn't really know if I wanted to write songs or be a rock star. I didn't know what kind of guitarist even, but I knew I wanted to play guitar, and I knew this is where I could do it.”

“I fell in love with New York,” said Steve Gunn. “Even early on, I was always interested in expanding my palette of the guitar. From people like J and Thurston and other players who were using different tunings and capos and different frets, I feel like it really expanded your ear and limits of what a guitar can do.”

For more information visit Fender.com.