lipstick tube equipped

The patent-pending medallion remains on this sitar, with a serial number of 819009 and a reference to the company’s hometown of Neptune City, New Jersey.

A sonic touchstone from the psychedelic-rock era.

On YouTube, you can watch a segment from Universal Newsreel titled “Teen-Age Rage: Modern Sitar Rocks the U.S.” The clip came out in 1967—one year after “Paint It Black,” two years after “Norwegian Wood,” and at a time when the craze for Indian sounds in Western rock was at a peak.

Watch guitarist Vinnie Bell demo his then-new invention in this newsreel from 1967.
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