music industry

Korg's Joe Bredau

It is with great sadness that Korg USA shares the news that longtime industry veteran and former colleague Joe Bredau passed away on January 13 at the age of 82.

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Coppersound’s booth at NAMM 2019 in Anaheim, California.

Our columnist shares his thoughts on the potential benefits of music stores organizing small-scale alternative trade shows.

“Are you guys going to NAMM this year?” This is a question I’ll receive from industry friends as soon as the next NAMM show is remotely out of view. For the uninitiated, NAMM is the National Association of Music Merchants—the largest U.S.-based trade show for any company or person involved in the music industry. It’s a trade show attended by a full range of “anybody who is anybody.” At least, it used to be….

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Getting in line for that custom guitar build makes the future look brighter.

After weathering many ups and downs as a driving force in popular music and a consumer product, the guitar lives on strong—even in these strange times.

Regular readers of my column know that I poke a lot of fun at the neurotic behavior of the guitar industry/hobby whenever I can. After all, it's like shooting fish in a barrel. The truth is that I love guitars and everything related to them, and when the pandemic hit, I seriously wondered what might happen to the guitar biz, live performance, and music in general. With everyone hunkered down in their bunker binge-watching Netflix, would COVID finally snuff out the 6-string—something that disco, synthesizers, boy bands, and EDM couldn't? Was this the end of the guitar as a cultural icon?

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