namm show

To go or not to go, and the perils of the no-show.

“The NAMM Show is quickly approaching!”

That’s either a battle cry or a warning, depending on your perspective, heard biannually in the music industry. (At least in non-pandemic years.) The most universal analogy I use for NAMM is: “Think of it as Comic-Con for music gear.” For many of us in the instrument business, the trade show seems to be constantly looming. In addition to convention preparations always occupying the back of our minds, I feel it has also created pressure for companies to release products around its schedule, if not almost dictated it.

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