NAMM

To go or not to go, and the perils of the no-show.

“The NAMM Show is quickly approaching!”

That’s either a battle cry or a warning, depending on your perspective, heard biannually in the music industry. (At least in non-pandemic years.) The most universal analogy I use for NAMM is: “Think of it as Comic-Con for music gear.” For many of us in the instrument business, the trade show seems to be constantly looming. In addition to convention preparations always occupying the back of our minds, I feel it has also created pressure for companies to release products around its schedule, if not almost dictated it.

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Miss our NAMM Videos? We have you covered! See them all here in one place to find your next gear obsession.

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Paoletti Guitars Stratospheric Loft Series SSS & Nancy Loft Series Demos | NAMM 2022

Watch how a very long legacy of Italian winemaking informed the design of a pair of new guitars.

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Godin Session R HT Pro & Derry Grehan Signature Tread 1 Demos | NAMM 2022

The company celebrates their 50th anniversary with a signature model from a Canadian rock legend and a powerhouse HSS-loaded double cutaway.

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