After our columnist had a serious accident, respected indie pedal maker James Mackey organized the community to help. Here’s his story.
Summer 2022 sure was crazy for me. Between trying to keep my small pedal business alive and juggling the few other hustles I have going to survive financially in this current economic climate, things were pretty hectic. Then, in August, I was involved in a serious car accident … a head-on collision. Thankfully, the airbag and seat belt saved my life. I stumbled out of the car, completely shocked and humbled to be in one piece after I saw the wreckage. While I will most likely be dealing with the resulting lumbar issues for the rest of my life, I can’t express how grateful I am to still be here.
My dear friend James Mackey, who runs a small pedal business here in California called Lauren Audio, reached out to me shortly after the accident. James hosted a benefit in our pedal builders’ community a couple of years ago. I donated one of my Atari Fuzzes, and our friendship blossomed from there. Now, he organized a raffle to benefit us, involving nearly 40 independent pedal makers. So, since this issue’s cover story is about builders, let me take this opportunity to introduce you to James and his work.
Lauren Audio focuses on creating studio-inspired effects and modules, while also offering PCB design and prototyping services to other makers. The Mustang, which is their current pedal offering, is a class-A overdrive based on one of the most iconic recording channels, the Neve 1073. Supercharged with a modified gain control and variable feedback, the Mustang has quickly become an indispensable tool for some players. Built with high-quality parts, this pedal runs at an internal 24V just like the classic Neve rack unit, for impressive headroom and dynamic depth.
James, I know all about your rad pedals, but what is your musical background?
My first real instrument was the trumpet. While I was in high school band, someone introduced me to FruityLoops and digital production. I was blown away. I had begun DJ-ing in high school and making my own tracks. This became so accessible with DAWs. This was my first intro to effects. I really loved finding new plugins, but I spent the most time looking for distortions and saturators. I mostly studied mixing and production by bouncing between a few community colleges. I moved to Los Angeles, as I had gotten a job at Guitar Center. From there, I went to Perfect Circuit, then British Audio Engineering (BAE). I recorded and mixed in my spare time. I moved back down to Orange County after a five-year run in LA, and began Lauren Audio in 2016.
I was working with a partner who was a metal guitarist. He had designed a pedal in the aim of a metal distortion/OD. I wanted to design pro audio gear, but since we had the pedal design, it seemed like a logical first step. I added a multi-clipping option, some extra goodies, and we had our first pedal: the Spitfire. During this time, I was picked up by a local touring band as a front-of-house engineer. I learned a lot working in different venues, and got to hear lots of different rigs. I’ve since focused on Lauren Audio full-time. I have the pleasure of playing guitar often when designing and testing, and every now and then I’ll do some mastering for friends.
What drew you into DIY, building, and then designing effects pedals and gear?
I had always liked building things. I was super into LEGOs as a kid. I’ve always wanted to make my own things, so I guess it wasn’t a big leap. At Perfect Circuit, I worked in the warehouse near the tech bench. I would always bug the techs about what they were working on. I was already into gear, but seeing the repair process and internals of lots of different pieces changed my trajectory. We had the ability to pitch new ideas at BAE, and I really enjoyed being able to test prototypes. I was always trying to think of something new to impress my boss, so my gears were constantly turning for audio designs.
How did the raffle start? I am truly grateful, humbled, and blown away by it.
Credit goes to Al from The Cultured Guitarist[podcast]. We knew about your accident but weren’t aware of the depth of the situation. It was really sweet to see how far your vibes have spread through the community. I, too, am blown away by the support this community has offered.
What do you foresee yourself building 10 years from now?
I really look forward to building pieces specifically for mastering. My goal is to build my own mastering rig. One of my first concepts was a mastering EQ, and I still aim to make it a reality. Long term, I would like to help design renewable energy systems.
YouTube It
Check out a demo of Lauren Audio’s Mustang, based on the Neve 1073 preamp.
sE and Neve are collaborating for Rupert Neve signature series mics.
Ruper Neve, photo courtesy of rupertneve.com |
The first of several mics being readied for production in this new sE series will be a state of-the-art active Ribbon mic with revolutionary performance, provided by discrete circuits and purpose designed transformers by Mr. Rupert Neve. The capsule and manufacturing are being controlled by sE, whilst the electronics, and of course the transformer, are being taken care of by Mr. Neve.
The combination of a custom designed transformer and circuits from the man who has become legend in the world of solid state electronics, and a microphone and Ribbon from Siwei Zou, who in the relatively short history of sE has designed such industry standards as the multiple award-winning sE2200a and Gemini (not to mention the hugely successful Reflexion Filter), has given rise to a product which will surpass everyone’s expectations of what recording excellence can be achieved with a Ribbon mic.
Following hot on the heels of the release of the sE and Mr. Neve Ribbon will be a large diaphragm tube mic, and a solid state condenser. The first three mics will all share a common look which both gives a nod to ‘retro’ whilst still driving forward with sE’s modernistic ‘industrial chic’. In a word, the mics are BEAUTIFUL, the packaging will be second to none, and their performance will set new standards in the high end microphone market.
Rupert Neve says: “"Recent developments in the way that humans perceive sound are demanding significant advances both in performance and the philosophy of audio processing. That which was ‘good enough’ for light-hearted amusement fails to satisfy the thoughtful listener – in fact deficient sound quality has been shown to result in frustration, even anger. The experienced listener is aware of incredibly small Sound Pressure Levels that in many cases are beyond the conventional range of hearing.”
“I have worked for some time on the designs for a new range of microphones – the concepts of which are actually already being implemented in our own Rupert Neve Designs 5088 Console – namely utilizing Discrete Single-Sided Circuits and my custom designed transformers. This new approach to analogue sound processing needs extreme care in its manufacture and meticulous alignment of the embedded discrete opamps and the delicate microphone elements. This association with Siwei Zou and sE will provide an ideal partnership in terms of their masterly and enthusiastic commitment to innovation and quality that have also been my own hallmarks for more than 50 years."
Siwei Zou says: “I have, for many years, admired the work of Mr Neve, and now that we have a chance to work together I am able to realise a quality level in microphone technology that no other manufacturer to date has managed to achieve. The excellence we have worked so hard to achieve in production, design and capsule technology at sE, coupled with the best transformers this product area has ever seen, plus new cutting edge circuit board design, which from early tests are already proving to surpass anything I have ever heard before, means we are now able to produce high end mics, at a fraction of the cost of other high end brand models, but which have a sound and performance quality the likes of which this market has never seen before. This is a truly exciting time for sE and me personally.”
Josh Thomas, of Rupert Neve Designs, says “We are extremely pleased to be working so closely with sE Electronics. Rupert has been studying the mic market for some years with the intention of working on a project like this. After putting a number of big brand names, and countless mics, through rigorous testing, and looking at the manufacturing techniques, build quality, and work ethic of these companies, it quickly became clear that the partnership with sE would be extremely interesting from both a design standpoint and for the market.”
He continues: “Where most manufacturers we looked into seem to be cutting corners in manufacturing, packaging etc, or subcontracting to OEM to save money, and blindly copy what has been done before, sE have consistently shown us a complete commitment to pushing the design envelope with hand crafted quality in all their products, and continual efforts to improve every detail possible in their product. sE’s ethos is less about making as much profit as possible, and more about making the best product they can, and frankly, that is precisely what Mr Neve is all about.”
sE Electronics’ James Young says: “It’s a huge honor for us that Rupert even considered us among the big players as a company he might like to work with. In the end there was no way we could ever compete with the kind of money that a large corporation could throw around to secure a deal, so it’s a testament to Mr Neve’s principles and dedication to his art that he chose to work with the company that he thought would build the best product, plain and simple.”
“We are all so excited about where this collaboration will take us and focused now on getting the first three products to market by Summer 2008 and then… Well, you’ll see!”