A high-tech rendering of what a hyper-futuristic musical instrument shopping location could look like.

Photo by Jol Dantzig

While we’re all caught up in the online-gear-shopping rat race, our columnist wonders: Is there a better way?

Without a doubt, America’s greatest contribution to civilization is consumerism. It’s not only the “engine” of our economy, but I’ve read it’s the force behind everything good worldwide. (I know you come here for insight on how to make your guitar sound like Eric Johnson and Buddy Miller at the same time, but trust me, this is important.) Our obsession with guitar gear is outpacing our ability to shop, but I’ve got a next-level solution. With my track record of predicting the future, I’m betting on this, so buckle up, people.

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