It’s not a bait and switch. This year is a throwback to the post WWII-era of instrument manufacturing, for better or worse.
As we all remember, Covid hit the music industry hard in early 2020: music stores and concert venues were closed, guitar manufacturers shut down, and in-person instruction essentially disappeared almost overnight. Fortunately, lockdowns and the resulting surge of interest in playing music at home proved that even a pandemic couldn’t kill our love for the guitar. And thanks to YouTube tutorials and Zoom lessons, the number of hours that people actually played their instruments went from hardly-ever (for some) to all-the-time. Maybe you couldn’t find that new guitar model you’d been saving for, but at least you could play the guitar(s) you already had.
For many players looking for a new instrument, 2021 began filled with hope but proved to be a year of waiting as Covid variants kept most North American guitar makers off balance. But with each new year, there’s new hope. Despite Omicron, 2022 has seen a breakthrough in guitar production, with more new instruments arriving in stores and online sources having actual instruments to ship. However, some of those new instruments aren’t exactly like the models depicted on the manufacturers’ websites: The tuners or the pickguard may be slightly different, for instance, and the case you saw with a favorite model last year is not the same as the case included today. Are guitar makers resorting to the old bait-and-switch? What gives?
Here's another look at that post-WWII D-28 headstock.
Welcome to Covid Wars, V2. We’ve more or less learned how to live with the virus, luthiers are back at their benches, and the machinery is humming. But now there’s a different problem: Getting the wood parts of a guitar machined, glued together, and finished isn’t much of an issue, but when rounding up the other parts—all the made-elsewhere stuff needed to make that beautiful wood sculpture into a functional and shippable musical instrument—there’s often something missing. Maybe the delivery of that subtle, vintage-look pickguard material is back-ordered, and where are those cases? Weren’t they supposed to have arrived weeks ago?
Perhaps we’re learning how to live with Covid rather than run and hide from it, and maybe both the manufacturing facilities that build guitars and the myriad of factories and small machine shops that make parts for guitar companies are working full time or even overtime, but that doesn’t mean we’re back to normal. Whether it’s household appliances, new cars, or new guitars, the stumbling block—and one we’re sick of hearing about—is a seemingly confused and disorganized supply chain. Skyrocketing demand is thwarted by shipping delays and off-the-charts price increases, while some parts have been discontinued simply because the manufacturer switched to making something more profitable. And then there are the parts that go into making parts, such as handles and latches for cases and even the all-important components needed in the recipe for that lustrous finish.
We’ve more or less learned how to live with the virus, luthiers are back at their benches, and the machinery is humming. But now there’s a different problem.
It might seem like the right thing for guitar manufacturers to do would be to wait out these supply-chain delays and not ship those nearly completed instruments until all of the right components have arrived. But remember that at such a late stage in production, a lot of money has been invested in those beautiful unstrung hulks hogging climate-controlled storage space that’s in short supply. For small independent builders, waiting to deliver an instrument for more than a couple of weeks simply isn’t an option. Bills and salaries must be paid.
For those who relish the historical angle, these latest parts swaps caused by supply-chain issues are a repeat of what guitar manufacturers faced 80 years ago, during WWII restrictions on the use of brass and steel, not to mention parts made overseas. Remember those 1940s Martins and Gibsons with cheesy lightweight tuners and necks with no steel reinforcement? The end of the war didn’t result in the immediate return to pre-war specs, and so it is with the war against Covid, which is still far from being over.
There’s not much you can do if your long-awaited dream guitar shows up with a few parts that are different from what you were expecting, and it’s probably best not to complain too loudly to non-guitar-playing friends. If you’re healthy and still playing music, you are a fortunate survivor of the Covid Wars and chances are good those different tuners work just fine. Keep playing and enjoy all those tunes and licks you learned while in lockdown!
CopperSound Pedals founder Alex Guaraldi's debut "State of the Stomp" outing looks at how compounding Covid woes are making life trickier for stompbox manufacturers.
In the winter and spring of 2021, I found myself staring at a computer screen overloaded by tabs in my internet browser. Each of these tabs displayed the same processor (colloquially referred to as a “chip”) and the current stock quantities for each of a dozen suppliers. The lingering scarcity of this particular processor had been foreshadowed in other industries, and when I found myself noticing the depleting stock—with my curated lists of suppliers at the ready—I began ordering whatever I could get my hands on. Diligent or obsessive? You decide. Perhaps a bit of both, but the preparation certainly paid off when packages of the scarce processors started arriving at the workshop.
You do not need to be a manufacturer to have a grasp on supply shortages, as they happen quite frequently in our modern world, even outside of a global pandemic. Often it is simply caused by overwhelming demand. On my hunt for processors, I was reminded of the scene in Jingle All the Way when Arnold Schwarzenegger and Sinbad are going to outlandish lengths to acquire the hottest holiday season toy, Turbo Man. Supply shortages can feel like that. (Remember, nobody wants Booster!)
Global economics is by no means a strength of mine. I am more adept at shipping logistics. This often unappreciated system is made up of processes like FOB, Ex Works, ISF bonds, HTS codes, and customs. Now, before you feel compelled to save yourself from these abbreviations, I would like to happily promise that I am not going to be elaborating on any of that.
The electronics industry has not gone unscathed by the shortages that are currently presenting themselves, most notably in the world of semiconductors, which are typically made with silicon or germanium. A substantial number of the world’s semiconductors are made by the Taiwan Semiconductor Manufacturing Company (TSMC), who are responsible for these tiny yet powerful components that OEM companies design their products around. Amongst these components lie some heavy hitters. Most notably for our industry are the SHARC and Blackfin processors made by Boston-area company Analog Devices. These, and other DSP chips, are at the core of many of our favorite pedals—pedals that simply could not exist as they do without them.
We work amongst a brilliant, innovative group of artists, and, though our business cards may say “designer” or “engineer,” it can be easy to forget the art form behind the work.
I’ve been wondering where this will lead our industry. We work amongst a brilliant, innovative group of artists, and, though our business cards may say “designer” or “engineer,” it can be easy to forget the art form behind the work. We may be tinkering with breadboards instead of shredding on stage, but in our wonderful little industry, we’re all musicians and/or music lovers. If you say engineer, it’s easy to invoke visions of a person going over blueprints for a building. If you just say artist, it may be equally easy to imagine a financially challenged person painting on a canvas in a studio apartment. Perhaps some of that stigma has dwindled over the years. I hope that is the case.
Back to my wondering!
Like other artists, we pedal manufacturers create new products and bring them to market. Supplier shortages have caused delays in our manufacturing, and I wonder how we will see companies pivot. Whether you have noticed it or not, we have seen it before—and we’ve had to come up with creative solutions. Let us take a certain shortage scenario and play out what could possibly happen. Say a pedal company makes a model with a specific knob, and the knob manufacturer cannot produce it for an extended period for some unforeseen reason. The pedal company might see this potential speed bump and pivot so that they can keep manufacturing that model. Change the finish color, substitute different knobs and, voilà, a limited edition is born.
The semiconductor shortage has me wondering what we might see in the months to come. Maybe a bump in releases that are built around more commonly available components? Perhaps we will see companies institute waiting lists or batch releases that coincide with their ability to get ahold of the components they require? Regardless of outcome, my hat is off to the manufacturers traversing and adapting in this situation. A shortage of supplies is not a shortage of ideas.
Now let’s talk about shipping logistics!