PG's Joe Coffey is On Location in Memphis, TN, where he visits the Gibson Custom Memphis factory. The Gibson Custom Memphis factory builds all the ES hollow- and semi-hollow bodied guitars, the white Les Paul and the Gibson EDS-1275 double-neck. In this segment, we get to check out how the neck is set, the procedure behind preparing the fretboard, the execution of the PLEK machine, the way they paint and finish each guitar and how they install and setup the hardware and electronics.