On the shores of the Farmington River in New Hartford, Connecticut, three legendary acoustic brands have amassed a formidable army of guitar-building talent that seems destined to take flattops into a new golden age.
Hang out with the folks who work at the beautiful brick factory in New Hartford, Connecticut, where Fender Acoustic Custom Shop, Guild, and Ovation flattops are built and, before long, the ghost stories start to fly. Tales of night watchmen, phantasmal apparitions in the corners, and whistling, invisible strangers in the wee hours, are traded readily. And it’s little wonder—the facility was erected on the shores of the Farmington River before the Civil War, and by various accounts has been a uniform mill and a sewing-machine factory, among others things. In short, a lot of industrious folks have walked these halls.
Since 1967, the New Hartford factory has been all about guitars. But even now it seems like a bridge between worlds—and it’s certainly no less industrious for it. Here, carbon-fiber guitars take shape alongside small-batch acoustics built with old-world and computer-based methods. And in the process, new chapters are being written in the annals of some legendary guitar brands.
After leaving Westerly, Rhode Island, almost two decades ago, Guild is back in New England. And the design team for this legendary brand is now helmed to a significant extent by the legendary Ren Ferguson, who spearheaded Gibson’s acoustic renaissance. Fender—which made its first concerted (if largely unsuccessful) foray into acoustics in the early ’60s with Rickenbacker design legend Roger Rosmeisel at the helm—has again dived headlong into the business of acoustic guitars, this time with Ferguson and acoustic lutherie veteran Tim Shaw overseeing the works. And Ovation—whose aerospace- and acoustic-electric-guitar-pioneering forefather, Charles Kaman, first made the New Hartford facility a guitar factory in 1967—stands poised to take the brand in new directions.
The creative energy and focus around the New Hartford facility is impressive. This is clearly not an operation designed to cash in on nostalgia or leverage famous brands in an effort to move mediocre instruments. Soon after taking the job in January of 2012, Ferguson had already designed and unveiled a whole new line of Guilds, the Orpheum series, which include—among other ’30s-inspired designs—a beautiful, sonorous, and barn-rattlingly powerful 12-fret slope-shouldered dreadnought
Meanwhile, Fender—intent on building more than rebranded Guilds—is designing flattops that honor the misunderstood and often underappreciated legacy of the Rosmeisel-era acoustics with guitars that, in some cases, are tailored specifically for those who primarily play electric. And from what we’ve seen, felt, and heard, the notion of fretting an E-major chord on a C-profiled Stratocaster neck and generating the booming, balanced output of a good dreadnought is a musical idea we could definitely get used to.
And Ovation is simultaneously looking ahead and capitalizing on its experience as one of the most consistently groundbreaking companies in the industry. Further, a young, eager musical freak of a brand manager named Jason Barnes is working with a veteran staff of guitar builders—many into their fourth decade of building Ovation and Adamas guitars—to keep the brand at the cutting edge of playability and exploratory design while also taking advantage of the materials, talent, and experience behind the new crew working on Fender and Guild guitars in New Hartford.
If this all sounds a bit like some kind of mad luthiers’ summer camp, well, that sentiment isn’t too far off the mark. This is a hardworking, spirited, often hilarious gang that hangs together, talks shop, and even launches into lunchtime jam sessions around the front office if you give them five seconds of breathing room. And as impressive as many of these guys are as luthiers, they’re killer players, too. But once they’re on the clock, this is a determined, inexhaustible bunch fired up about the new convergence of talent and the instruments it’s producing. At any given moment, you can find Ren Ferguson digging in the wood room, tinkering with inlay, or looking over the shoulder of a builder as they discuss a better approach to some minute step in the manufacturing process. It all adds up to a very promising future for three brands that deserve to remain acoustic industry fixtures. If you love the acoustic guitar in any measure, it’s not hard to be thrilled and intrigued about what might emerge from this buzzing hive of guitar-building energy.
See photos from our trip inside the factory:
Curious about building your own pedal? Join PG's Nick Millevoi as he walks us through the StewMac Two Kings Boost kit, shares his experience, and demos its sound.
Digital control meets excellent Brit-favored analog drive and distortion tones in a smart and easy-to-master solution.
Tons of flexibility and switchability that’s easy to put to practical use. Many great overdrive sounds spanning a wide range of gain.
Takes a little work up front to get your head around the concept.
$349
RJM Music Technology Full English Overdrive
rjmmusic.com
Programmability and preset storage aren’t generally concerns for the average overdrive user. But if expansive digital control for true analog drive pedals becomes commonplace, it will be because pedals like the Full English Programmable Overdrive from RJM Music Technology make it fun and musically satisfying.
Following on from the Overture, which combined classic overdrive types and original RJM circuits, the Full English is dedicated to serving up as many British-flavored overdrive flavors as you would find on its famously over-the-top namesake breakfast dish. (Which drive is the black pudding, we have yet to decide.) The pedal’s digital capabilities make navigation easy, facilitate MIDI implementation, and enable user editing of presets via Mac/PC/iOS software. But the overdrives and signal chain are fully analog, and it sounds great as a result.
Brit Box Abounding
Any one of the six core overdrive circuits can be the foundation for a preset. From mellowest to heaviest (more or less), they include push, blues, royal, imperial, shred, and stack. Each can be adjusted WYSIWYG-style with the gain, tone, volume, bass, mid and treble knobs (the latter three are configured as post-gain EQ). They can then be saved—overdrive mode, knob settings and all—to one of eight preset slots by a long-press of the same button that cycles through the six voices. The right footswitch is a standard on/off while the left selects from four active presets. But stomping both footswitches together toggles between red and green preset banks, enabling access to the full eight. All told, it’s easy, straightforward stuff.
Even when the pedal is bypassed, the active preset is indicated by the slot and mode lights, so you don’t lose track of what lies in wait when you switch on. Doing so illuminates a red LED above the on/off footswitch, indicating an active preset. Twist a knob, though, and that on/off LED turns green, indicating you’re in a live state for that control function, or any others you manipulate. The pedal also includes a USB-C port for connecting to your computer, where it will appear in any MIDI-enabled app.
Royal Flush
I taste-tested the Full English with a Telecaster and an ES-335 through Vox and Fender tweed-style amps. No matter the combination, the RJM’s core sounds were robust and wide-ranging, with all the dizzying performance versatility the feature set implies. Players are likely to find something to love in all six modes, although for pure aural appeal, I was most drawn to the medium-drive ODs—royal and imperial. Each was rich, thick, and lusciously saturated, plus easy to shape and re-voice to right where I wanted with a twist of the very capable EQ.
Stack and shred were fun for really slamming the amps, though, and well-suited to heavy rock leads and classic metal, respectively. Though the six modes span a pretty huge range of gain, I can see plenty of players getting good use out of all six modes and moving between radically different sounds from song to song—or within one, for that matter. Even using eight variations of one or two favorite core voices offers a ton of variety for rhythm, crunchy chords, lead, and solo-boost settings. And other than the time invested in the initial user-reconfiguration, it’s easy to use in practical, real-world performance situations.
The Verdict
RJM Music Technology has done a fantastic job of taking analog overdrive into the programmable realm here. The number of really great sounds is enough to impress. But it’s the preset options, MIDI control, and the ease with which you can put them to work that take the Full English over the top—both in terms of pure usefulness and appeal to old-school players that, to date, found anything more than a 3-knob overdrive too complex.
LA LOM from left: Jake Faulkner, Nicholas Baker, and Zac Sokolow
Guitarist Zac Sokolow takes us on a tour of tropical guitar styles with a set of the cover songs that inspired the trio’s Los Angeles League of Musicians.
There’s long been a cottage industry, driven by record collectors, musicologists, and guitar-heads, dedicated to the sounds that happened when cultures around the world got their hands on electric guitars. The influence goes in all directions. Dick Dale’s propulsive, percussive adaptation of “Misirlou”—a folk song among a variety of Eastern Mediterranean cultures—made the case for American musicians to explore sounds beyond our shores, and guitarists from Ry Cooder and David Lindley to Marc Ribot and Richard Bishop have spent decades fitting global guitar influences into their own musical concepts.
These days, trace the cutting edge of modern guitar and you’ll quickly find a different kind of musical ancestor to these early clashes of traditional styles and electric instruments. Listening to artists like Mdou Moctar, Meridian Brothers, and Hermanos Gutiérrez, it’s easy to hear how they’ve built upon the traditions they investigate. LA LOM’s tropical-guitar explorations are right in line with this crew.
If you’ve heard LA LOM, there’s a good chance it was because one of their vintage-inspired videos—which seem to portray a house band at an imaginary ’50s Havana or Bogota café as seen through an old-Hollywood lens—caught your eye via social media. (And for guitarists, Zac Sokolow’s bright red National Val-Pro, which he plays often, lights up on camera.) Once you tuned in, these guys probably stuck around your feed for a while.
LA LOM’s videos were mostly shot at the Roosevelt Hotel in Los Angeles and feature cover songs culled from the several-nights-a-week gig that they played there during the first few years of their existence. It’s that gig that started the band in 2019, when drummer/percussionist Nicholas Baker enlisted Sokolow and bassist Jake Faulkner to join him. Sokolow—who is also a banjo player and has worked in the L.A. folk scene as a member of the Americans and alongside Frank Fairfield and Jerron “Blind Boy” Paxton—explains that their first task was to find a repertoire for their instrumentation that started with electric guitar, upright bass, and congas. “One of the first things we played together were some of these old Mexican boleros,” he recalls. “I realized that Nick had an interest in that stuff—his grandmother used to listen to a lot of that kind of music.”
The trio’s all-original debut is steeped in the influences the band explored through their video covers.
Sokolow’s own early love of the requinto intros to boleros by classic NYC-based group Trio Los Panchos, as well as music from Buenos Aires that he’d picked up from his grandfather, informed their sets as well. Soon, LA LOM had embraced a repertoire that encompassed a wide variety of classic Latin sounds—Mexican folk, cumbia, chicha, salsa, tango, and more—blended with Bakersfield twang and soaked in surfy spring reverb.
The trio have moved beyond the Roosevelt Hotel—this year LA LOM played the Newport Folk Festival, and they’ve opened for Vampire Weekend. And the band’s newly released debut, The Los Angeles League of Musicians, is an all-original set of tunes that takes the deeply felt sounds of the material they covered in their early sets to the next logical musical destination, where they live together within the same sonic stew, cementing LA LOM’s vibey and danceable signature. On the album, Sokolow’s dynamic guitar playing is at the forefront. The de facto lead voice for the trio, he’s a master of twang who thrives on expressive melodies and riffs, and he’s always grooving.“One way that we differ a little bit from a lot of those ’60s Peruvian bands—we don’t really get as psychedelic in the traditional way.”
Zac Sokolow's Gear
Sokolow plays just a couple guitars. His red, semi-hollow “Res-O-Glas” National Val-Pro is the most eye-catching of them all.
Guitars
- National Val-Pro (red and white)
- Kay Style Leader
Amps
- Fender Deluxe or Twin ’65 reissue
- Vintage Magnatone
Effects
- Boss Analog Delay
- Fultone Full-Drive
Strings and Picks
- D’Addario or Gabriel Tenorio (.012–.052)
- D’Andrea Proplex 1.5 mm
LA LOM’s cover-song videos detail the rich blueprint of the band’s sound, and they also serve as an excellent primer for tropical guitar styles. We assembled a setlist of those covers, as if LA LOM were playing our own private function and we were curating the tunes, and asked Zac to share his thoughts on each.
“When you play Selena, it always just goes over well—everybody loves Selena.”
The Set List—How LA LOM Plays Favorites
“La Danza De Los Mirlos” Los Mirlos
“Los Mirlos are a group from Peru. They’re from the Amazon. They’re one of the most well-known classic chicha bands that play that Peruvian jungle style of cumbia. I’ve tried to look into what the history of that song is. As far as I know, they wrote it. I’ve heard some older Colombian cumbias that have similar sections; I think it’s kind of borrowing from some old cumbias, and a lot of people have covered it over the years. In Mexico it’s known as ‘La Cumbia de Los Pajaritos.’
“It’s always been one of my favorites—especially of the guitar-led cumbias. The way we play it is not too different from the original, and it’s one of the first Peruvian chicha kind of tunes we were playing.”
“Juana La Cubana” Fito Olivares Y Su Grupo
“That’s a song from a musician from Northern Mexico, on the border of Texas, who sort of got popular playing in Houston. It’s very much in that particular style of Texas-sounding cumbia from the ’90s. He’s playing the melody on the saxophone. That song is so famous, and you hear it all the time on the radio.
“There was one time that I was driving home from a gig really late at night and heard that, and realized there’s some little saxophone lick he’s playing that kind of sounds like “Pretty Woman,” the Roy Orbison song. I had this idea that it would sound more like ’50s rock ‘n’ roll played that way. We started just playing it [that way] at gigs, and it sounded really good instrumentally. That’s how we decide to keep something in a repertoire—if it feels really good when we play it.”
“La Danza Del Petrolero” Los Wembler’s de Iquitos
“That is from another group from Peru called Los Wembler’s de Iquitos. They’re from Iquitos, Peru. It’s kind of dedicated to the petroleum workers.
“I would say one way that we differ a little bit from a lot of those ’60s Peruvian bands is we don’t really get as psychedelic in the traditional way. We don’t use that much wah pedal. I usually keep my tone pretty clean. I’ll have reverb and a little bit of delay sometimes with vibrato, but we don’t go for any really crazy sounds. Usually, we keep it almost more in a country or rockabilly kind of world, which has just sort of always been my tone.”
“One of the first things we played together were some of these old Mexican boleros.”
“Como La Flor” Selena
“That’s probably one of the first cumbias I ever heard. There’s something very emotional about that melody. It's kind of sad, and really beautiful and catchy. When we play that out, people just go crazy. When you play Selena, it always goes over well—everybody loves Selena. And we made a video of that with our friend Cody Farwell playing lap steel. He was trying to find a way to fit steel into it, and I don’t think I’d ever really heard the steel being played on a cumbia before. He was always kind of finding cool ways to fit it in and make the tone fit with ours. On our record, there’s a bunch of his steel playing all over it. It came out sounding pretty different from other covers I’ve heard of that.”
“El Paso Del Gigante” Grupo Soñador
“Grupo Soñador are from Puebla, Mexico, and they were a real classic band playing this kind of style. They call it cumbia sonidera. I feel like that style and that name is more almost about the culture surrounding the music than just the music itself. There’ll be these impromptu dances that happen sometimes on the street or in dance halls, and they’re usually run by DJs who will play all these records and sometimes slow them down or add crazy sound effects or talk into the microphone and give shoutouts to people with crazy echo and stuff on their voices.
“A lot of the records that came from that scene have a lot of synthesizers. Usually, the melody is played by the accordion or the synthesizer with crazy effects. It just has such a cool sound.
“I try to kind of imitate that sound on my guitar as much as I can. Something I often do with LA LOM is to try to get the feeling of another instrument, because in so much of the music we play or the covers we do, it’s some other instrument, whether it’s a saxophone or a synth or accordion playing the melody.”
“Los Sabanales” Calixto Ochoa
“That was written by Calixto Ochoa, from Colombia, who I’ve heard referred to as “El Rey de Vallenato”—the king of Vallenato, which is a style of cumbia that came from mostly around the city called Valledupar in Colombia. And that’s the classic accordion-led cumbia. The much older cumbia was just called the gaiteros, with the guy who played flute and drums. And then the Vallenato style emerged, which is that accordion-led stuff, and Calixto Ochoa. He’s just the coolest. We’ve learned a couple of different covers of his. I think the way we play this is more like rockabilly than cumbia.”
Check out Warm Audio’s Pedal76 and WA-C1 with PG contributor Tom Butwin! See how these pedals can shape your sound and bring versatility to your rig.