
Gibson Brands, Inc unveils that its Board of Directors has appointed Cesar Gueikian, Gibson’s brand president, as president and interim chief executive officer, effective immediately.
Gueikian joined Gibson as chief merchant officer in 2018 and was appointed as brand president in 2021. In those roles, Gueikian has spearheaded pioneering solutions for brand momentum, product innovation, media evolution and artist relations. He has been instrumental in the resurgence of Gibson, setting a new strategy centered around instruments, sound, and an expansion into media. He brings 20 years of experience as an entrepreneur, investor and financier, and a lifelong passion for music and guitars.
“I am honored to take on this important role with a company that means so much to me,” said Gueikian. “Gibson has shaped sound for the last 130 years, and we now have the opportunity to drive the future of music and touch people’s lives for the next 130 years. We have an obligation to continue innovating across instruments, sound, and media and to continue inspiring fans and artists of all levels to create music. I look forward to working closely with our experienced senior leadership and team of incredible craftspeople to ensure the long-term success of the business.”
“We are transitioning to new leadership at a time of strength to ensure the company continues its momentum and is well-positioned to execute on its next phase of growth,” said Nat Zilkha, chairman of Gibson’s Board of Directors. “Cesar has played a huge role in the company’s recent success, including securing critical artist partnerships and overseeing the evolution of many of our most iconic product lines, and the Board has full confidence in his leadership.”
For more information, please visit gibson.com.
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The giveaways keep going! Enter Stompboxtober Day 25 for your chance to win today’s pedal from SoloDallas!
The Schaffer Replica® - BASS-X
After introducing the Schaffer Replica Storm low end legends like Rudy Sarzo, Billy Sheehan, and Pino Paladino discovered it to be equally amazing on bass. Based upon their input we made a few minor changes to this beloved circuit to make it more conducive to higher amplitude and lower frequencies. To our loyal bassists who have waited so patiently, we proudly introduce The Schaffer Replica - BASS-X.
Vintage-style reverb, tremolo, and vibrato sounds abound in a 3-in-1 stomp that might be the only box you need.
The Keeley ZOMA combines two of iconic amp effects—tremolo and reverb—into one pedal.
Key Features of the ZOMA
● Intuitive Control Layout: Three large knobs give you full control over Reverb Level, Tremolo Rate,and Depth
● Easy Access to Alternate Controls: Adjust Reverb Decay, Reverb Tone, and Tremolo Volume withsimple alt-controls.
● Instant Effect Order Switching: Customize your signal path. Position tremolos after reverb for avintage, black-panel tone or place harmonic tremolo before reverb for a dirty, swampy sound.
● True Bypass or Buffered Trails: Choose the setting that best suits your rig.
Three Reverb and Tremolo Modes:
● SS – Spring Reverb & Sine Tremolo: Classic spring reverb paired with a sine wave tremolo for that timelessblack-panel amp tone.
● PH – Plate Reverb & Harmonic Tremolo: Smooth, bright plate reverb combined with swampy harmonictremolo.
● PV – Plate Reverb & Pitch Vibrato: Achieve a vocal-like vibrato with ethereal plate reverb.
Reverb: Sounds & Controls
● Spring Reverb: Authentic tube amp spring reverb that captures every detail of vintage sound.
● Plate Reverb: Bright and smooth, recreating the lush tones of vibrating metal plates.
● Reverb Decay: Adjust the decay time using the REVERB/ALT SWITCH while turning the Level knob.
● Reverb Tone: Modify the tone of your reverb using the REVERB/ALT SWITCH while turning the Rate knob.
Tremolo: Sounds & Controls
● Sine Wave/Volume Tremolo: Adjusts the volume of the signal up and down with smooth sine wavemodulation.
● Harmonic Tremolo: Replicates classic tube-amp harmonic tremolo, creating a phaser-like effect withphase-split filtering.
● Pitch Vibrato: Delivers pitch bending effects that let you control how far and how fast notes shift.
● Alt-Control Tremolo Boost Volume: Adjust the boost volume by holding the REVERB/ALT footswitch whileturning the Depth knob.
The ZOMA is built with artfully designed circuitry and housed in a proprietary angled aluminum enclosure, ensuring both simplicity and durability. Like all Keeley pedals, it’s proudly designed and manufactured in the USA.
ZOMA Stereo Reverb and Tremolo
The first sound effects built into amplifiers were tremolo and reverb. Keeley’s legendary reverbs are paired with their sultry, vocal-like tremolos to give you an unreal sonic experience.
Your 100 Guitarists hosts are too young to have experienced SRV live. We’ve spent decades with the records, live bootlegs, and videos, but we’ll never know quite how it felt to be in the room with SRV’s guitar sound.
Stevie Ray Vaughan was a force of nature. With his “Number One” Strat, he drove a veritable trove of amps—including vintage Fenders, a rotating Vibratone cab, and a Dumble—to create one of the most compelling tones of all, capable of buttery warmth, percussive pick articulation, and cathartic, screaming excess. As he drew upon an endless well of deeply informed blues guitar vocabulary, his creativity on the instrument seemingly knew no bounds.
Your 100 Guitarists hosts are too young to have experienced SRV live. We’ve spent decades with the records, live bootlegs, and videos, but we’ll never know quite how it felt to be in the room with SRV’s guitar sound. So, we’d like to spend some time imagining: How did it feel when it hit you? How did he command his band, Double Trouble? The audience?
SRV was mythical. His heavy-gauge strings tore up his fingers and made a generation of blues guitarists work a lot harder. And his wall of amps seems finely curated to push as much air in all directions as possible. How far did he take it? Was he fine-tuning his amps to extreme degrees? Or could he get his sound out of anything he plugged into?