A brand-new YouTube series telling the 400-year-old story of the D’Addario family and how they created the world’s largest music accessories company.
This series features Jim D'Addario, Founder and Director of Innovation at D'Addario and Co., sharing his family's remarkable journey from 17th-century Italy to a 21st-century global enterprise.
In the first four episodes, available now, Jim D'Addario takes viewers back to the beginning, from making strings from animal guts, to knotting ukulele wire as a family around the television. Jim recounts the creation of strings that inspired legendary riffs, including one by The Who, the launch of Darco strings, the merger with Martin Guitars and the company’s humble beginnings with his wife, Janet and brother, John. Jim D'Addario's firsthand accounts provide an intimate and personal perspective on the milestones and challenges that shaped D'Addario into the brand it is today.
How D'Addario Invented The Modern Guitar String | Jim's Corner Ep. #1
Episode Highlights:
- Episode 1: The Early Days in Italy and the Move to America
- Episode 2: Inspiring Iconic Riffs and Legendary Partnerships
- Episode 3: Launching Darco Strings and Merging with Martin Guitars
- Episode 4: Building the D'Addario and Co. Legacy
- D'Addario Launches Three New Products for 2023 ›
- D'Addario Releases NYXL Line of Strings ›
- Janet D'Addario, Co-Founder of D'Addario & Company Dies at age 72 ›
John Bohlinger plugs his slick singlecut into a rechargeable, highly-portable amp-PA system that allows him to jam in downtown Music City with a visiting Aussie guitarist and a hard-hittin' street performer, proving he will gig anywhere, with anyone.
John Bohlinger's Electric Busking Rig Giveaway
You could WIN a Reverend Guitars Cross Cut and Positive Grid Spark LIVE as featured in John Bohlinger's Electric Busking Rig video seen below! Enter by September 3, 2024 for your chance to win!
Reverend Crosscut Solidbody Electric Guitar with Maple Fingerboard - Natural
Crosscut, NaturalPositive Grid Spark LIVE 150-watt 4-channel Combo Amp and PA System
150W 5.25" Compact Active PA Spkr (ea)A Godzilla-sized bass octave fuzz that is capable of doomy devastation—or more nuanced sounds that fit in mellow, organic musical settings.
Surprising selection of hazy, subtle bass-drive tones that transcend doom and desert rock.
Interactive controls can make some tones elusive when fine-tuning on the fly.
$129
Electro-Harmonix Lizard King Bass Octave Fuzz
ehx.com
Bass octave-fuzz effects aren’t typically for the timid. And as its name suggests, theEHX Lizard King largely trades in Godzilla-huge, cityscape-leveling sounds that lift bassists above Bonham-aping drummers and desert-rock guitar players that don’t have to answer to the neighbors. But there are shades of low end beyond simply menacing in the Lizard King.
Electro-Harmonix Lizard King Review by premierguitar
A big part of that flexibility starts with the sun/shadow switch. Sun mode features a mid-boosted fuzz bookended by enhanced treble and bass in the clean side of the blend. The shadow mode features flat bass and treble response and a much tighter fuzz. Each mode can be radically reshaped by the octave, blend, and tone controls, which, in various configurations, span warm overdrive with a little fuzz and fizz, glowing at the edges and thuggish realms. Many of the tones in the latter range are predictably chaotic, belching strange, colliding overtones that can sound quite tattered at more aggressive blend, tone, and octave settings—especially when you play down low on the neck. The same tones can be tightened up by playing in higher positions and especially at the 12th fret and above. The most cohesive of these tones can sound devastating while doubling, say, an SG and a Big Muff. But using subtler, hazier, and more modest octave fuzz textures can provide hip juxtaposition to mellower sounds from acoustic guitar to electric piano and synth string ensembles.
Electro-Harmonix Lizard King Octave Fuzz Pedal
Lizard King Octave Fuzz PedalMade in the U.S. with high-strength steel and a silicone cradle, it safely holds up to 25 pounds.
Strumland, a boutique brand focused on designing and building premium guitar accessories, has launched their debut product, the Studio Collection Guitar Wall Mount.
Designed to work universally with all acoustic, electric, and classical guitars, it’s a modern, rock-solid solution to showcase and protect your guitar. The sleek powder-coated steel body includes a simple yet hidden swiveling function to accommodate all guitar styles and headstock shapes. A custom cradle, molded from pure silicone, strongly supports and protects guitar necks and finishes. High-strength mounting hardware along with a user-friendly installation guide are included. The product can be safely mounted to vertical studs, wooden beams, or to standard drywall surfaces. It features an advertised maximum weight rating of 25 pounds (and can safely hold even more), well in excess of even the heaviest solid-body electric guitars.
The new hanger is precision built with a USA-made steel body and hand-assembled in Asheville, NC.” Ryan Klinger, founder and owner of Strumland, noted that “after significant R&D, we’re confident our guitar wall mount is safe to use with all properly cared for guitar finishes -including vintage instruments and those finished with nitrocellulose lacquer. It’s made to compliment the craftsmanship of your instrument. We take the responsibility of protecting and showcasing your guitar seriously.”
Strumland products are built to last and backed by the brand’s trademark Lifetime Sustain Guarantee. Available in both Pitch Black and Pure White finishes, the Strumland Studio Collection Guitar Wall Mount (MSRP: $39) is sold online only with free shipping fromStrumland.com and Amazon.com.
For more information, please visit strumland.com.
Fake Fruit bandleader Hannah D’Amato tells a tale of two Neils as she, PG staff, and reader Kevin Ramsay dig into their songbooks.
Question: Which artist have you learned the most songs by?
Guest Picker: Hannah D’Amato – Fake Fruit
A: Neil Young. I think he’s an incredible human archivist who knows exactly how to distill the highs and lows of being an alive person better than almost anyone. Playing his songs is about as cathartic as it gets. His straight-down-the-barrel soloing is a huge inspiration, too.
The one and only Neil Young.
Obsession: My current obsession is a Karina cover of Neil Sedaka’s “Oh! Carol.” Originally written from the male “Don’t leave me” perspective, the Spanish translation very sneakily urges Carol not to bend to the man’s will and to chase her own happiness without looking back—badass.
Reader of the Month: Kevin Ramsay
Kevin Ramsay, welcome to our pages!
A: I’ve learned the most songs by John Lee Hooker. His raw, hypnotic blues style captivates me. His mastery of the guitar and distinctive voice make his songs unforgettable. Learning his repertoire taught me about blues rhythms, storytelling in music, and the emotional depth that can be conveyed through powerful lyrics.
This album is classic solo Hooker—a live jewel in his catalog.
Obsession: My latest music-related obsession is Maryanne Amacher and otoacoustic emissions. Amacher’s pioneering work with sound and perception, particularly exploring otoacoustic emissions, fascinates me. Her innovative approach to sonic art challenges conventional boundaries, inspiring me to delve deeper into the intersection of science, sound, and human perception in music.
Assistant Editor: Luke Ottenhof
Our man in Montreal, assistant editor Luke Ottenhof.
A: I think it would have to be Weezer. I went through an all-consuming Weezer phase after my older cousins introduced me to them, then binged Blue Album, Pinkerton, and Green Album. I forced my poor, brilliant guitar teacher to show me how to play those songs instead of teaching me stuff that surely would have made me a better player today. Thanks for indulging me, Scott!
Weezer’s 1994 debut album.
Obsession: Creating different types of sonic mayhem through pedals. I always think it’s funny when you get a crazy new pedal that makes your signal virtually unrecognizable and someone says, “That doesn’t sound very useful.” I’m thankful for the imaginative builders who don’t just make what sounds “useful,” and to artists who create sounds beyond the call of capital.
Chief Videographer: Perry Bean
Don’t mess with Perry Bean!
A: If you’re gonna riff, riff with me! At the risk of sounding boring or rudimentary, I probably know the most songs by the Misfits. I discovered them as I was learning guitar, and while not complicated or hard, those barre chords set me up with a foundation to build from. More importantly, learning those songs made guitar an interesting and fun hobby for me. I hated lessons at first because I was forced to learn and play music I had no desire to listen to, let alone play. (Sorry, Elvis!) Besides, guitar is supposed to be fun, right? Long live the Misfits!
The Misfit’s ultra-recognizable logo.
Obsession: Introducing my son to a vast world of good music. Last thing I’d ever want for him is the embarrassment of saying something like, “Dave Matthews is awesome!” in a public setting, for lack of knowing better.