Limited edition Squier Stratocaster features iconic Hello Kitty design, high-quality craftsmanship, and versatile tones.
“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar—this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”
“As a cultural ambassador, Hello Kitty has been influencing a variety of industries, including music for 50 years,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In today’s dynamic landscape, where music and entertainment are constantly merging and inspiring each other, Fender’s legacy, and deep connection to pop culture uniquely positions them to become an even bigger part of our fans’ lives. We’re excited to partner with Fender to give our community new, creative ways to express themselves through these iconic quality instruments and supercute accessories, continuing to bring our vision of ‘One World, Connecting Smiles’ to life on a global scale.
The Fender x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier Stratocaster guitar and a Fuzz Pedal, alongside eye-catching accessories such as an electric pink instrument cable, gig bag, and a collection of unisex clothing. From Hello Kitty-themed straps to pick tins, hoodies, tees and trucker hats, these items celebrate the spirit of creativity, inclusion and fun that defines both brands.
Available globally, the Squier Limited Edition Hello Kitty Stratocaster builds on the success of the original, blending substance with style. First introduced 20 years ago, this exciting update to the now iconic Hello Kitty Squier features a supercute glossy finish in pink or white with signature Hello Kitty graphics on the pickguard, headstock and body. The Fender Designed™ humbucking bridge pickup delivers powerful lead lines and smooth rhythm tones. With an ergonomic “C”-shaped neck and contoured body, this guitar ensures comfort and playability for musicians of all skill levels, making it a future cult classic for collectors and players alike. A deluxe padded gig bag with Hello Kitty stitching is also included.
The limited-edition Made in Japan Stratocaster boasts a striking Pearl White finish with Hello Kitty’s trademark ribbon, a "C"-shaped maple neck, 9.5” radius fingerboard, and 22 narrow-tall frets. The guitar is equipped with high-gain Hybrid II Custom Voiced Single Coil pickups, providing versatile tones perfect for clean or overdriven play. Comes with a white hardshell case and certificate of authenticity, celebrating Hello Kitty's cultural influence.
"This collaboration with Hello Kitty is a perfect blend of music and pop culture," said Justin Norvell EVP Fender Product. "The limited-edition Squier Stratocaster merges Hello Kitty’s playful design with Fender’s craftsmanship, offering a high-performing instrument that's as fun as it is functional. Our Made-in-Japan exclusives bring an extra level of artistry and attention to detail, making them standouts for both collectors and players. From the guitars to accessories like straps and fuzz pedals, this collection sparks creativity and celebrates individuality, while staying true to Fender’s legacy of quality and innovation."
The highly anticipated collaboration has returned! Celebrate Hello Kitty's 50th Anniversary with the Fender x Hello Kitty Collection, featuring the beloved Stratocaster. This special edition includes a “C”-shaped neck, a 9.5" maple fingerboard, 21 narrow tall frets, and red dot inlays.
Collection includes:
- Squier Limited Edition Hello Kitty Stratocaster ($499.99) blending substance with style featuring a supercute glossy pink finish with signature Hello Kitty graphics on the pickguard, headstock and body. Available globally.
- Made in Japan Fender Limited Edition Hello Kitty Stratocaster (¥330,000 JPY) available solely at Fender’s Japan Flagship Store in Tokyo, The Made in Japan Limited Hello Kitty Stratocaster is a guitar filled with the bold and vibrant charm of Sanrio’s signature character, Hello Kitty—a leading figure in global Kawaii culture. It features a Pearl White body with her iconic ribbon, a "C"-shaped maple neck, and Hybrid II Custom Voiced pickups for rich Fender tones. Includes a Hello Kitty-engraved neckplate, hardshell case, and certificate of authenticity.
- Hello Kitty Fuzz ($99.99) A fun-loving fuzz like no other – the Fender x Hello Kitty Fuzz introduces a pop of color and charm to one of the pedal world’s most formative effects. Sporting an op amp based circuit with three simple controls, this pink-clad pedal kicks your guitar into wooly, splattering gain tones with unmistakable character. Added style points come in the form of a stand-out pink finish, white Fender witch hat knobs, Japanese translated labels, and, of course, Hello Kitty herself on the front panel. Available globally.
- Additionally, a selection of Made-in-Japan exclusive items, including the Fender Made in Japan Limited Edition Hello Kitty Stratocaster, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, will be available solely at Fender’s Japan Flagship Store in Tokyo. These unique collectibles, featuring adorable designs of Sanrio’s signature character, Hello Kitty, a global pop culture influencer, were created to celebrate her 50th anniversary—an icon that transcends generations and reinforces Hello Kitty and Fender’s deep global cultural presence.
This limited-edition Fender x Hello Kitty collection is a celebration of creativity, inclusivity, and self-expression through music. By blending iconic design with Fender's renowned craftsmanship, this collection invites players of all levels to embrace their individuality and make bold musical statements.
For more information, please visit fender.com.
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While digital audio workstations (DAWs) have revolutionized music production, offering unparalleled editing and flexibility, many producers, including me, still mix back into an analog console for the sonic character and three-dimensionality that it imparts. But buying a professional console isn’t cheap! This is where console summing boxes come into play, offering a unique way to enhance your mixes and elevate them to a professional level.
How Does It Work?
Very simply put, recording consoles have two basic sections: an input section (all the channels of mic pres, and EQ) and a center section (that sums all of the channels together and routes those signals to various configurable outputs such as inserts and aux buses). A console summing mixer is essentially the center section of a console and is designed to sum the individual audio channels, aux buses, stems, and submixes from your DAW in an analog domain.
In a DAW, digital summing—the process of combining multiple tracks and buses into a stereo mix—is handled through complex binary algorithms that, while precise, can sometimes lead to a mix that feels lifeless and one-dimensional, lacking the warmth, depth, and cohesion that analog consoles impart.
One of the most significant advantages of using a summing box is the introduction of harmonic distortion, a natural byproduct of analog circuitry. This isn’t like amp or pedal distortion, but rather a subtle harmonic saturation that adds richness and character to the sound. Low-end frequencies gain girth and definition, while high frequencies have a smooth, silky quality. You can achieve natural compression through subtle variations in phase and amplitude, but that depends on how hard you push the summing mixer box.
But the best benefit, in my opinion, is its ability to produce an undeniably open stereo image. Digital summing, while accurate, often lacks dimension or a sense of space. Analog summing introduces subtle variations in phase and amplitude, creating a sense of width and depth that makes each instrument feel like it occupies its own space in a more 3-D stereo field, which results in a more engaging and polished mix. I’ve also found summing boxes encourage a more deliberate and thoughtful approach to mixing, as it requires submixing certain elements.
API’s ASM164 ($3,195 street) is wildly flexible, offering VU meters, multiple inserts, two separate stereo mix options, and more.
For those who work “in-the-box” and aren’t in the market for a summing box, let alone a console, incorporating a summing box can also serve as a valuable learning tool. By running stems through a summing box and comparing the results to an entirely digital mix, you can train your ear to recognize the subtle qualities that make a mix feel warm, cohesive, spatial, and dynamic. This heightened awareness can then inform your in-the-box mixing decisions, even when you’re not using a summing box.
“Whether you want to add depth and dimension to your tracks, enhance your stereo image, or bring a touch of analog magic to your mixes, a summing box can be a gamechanger."
It’s important to choose the right summing box for your needs and budget, as different models offer varying sonic characteristics. Good summing mixers typically start around $2,000, such as Rupert Neve Design’s 5057 Orbit Summing Mixer. While more expensive, API’s ASM164 ($3,195 street) is wildly flexible, offering VU meters, multiple inserts, two separate stereo mix options, and more. The key here is to understand your needs.
Pairing a summing box with high-quality outboard processors, such as compressors or EQs, will allow you to shape your mix in ways that are impossible within a purely digital setup.
Whether you want to add depth and dimension to your tracks, enhance your stereo image, or bring a touch of analog magic to your mixes, a summing box can be a gamechanger. For anyone serious about mixing, it’s a tool worth considering—one that can make the difference between a mix that’s good and one that’s truly exceptional. Until next month, namaste
