On his latest solo album, Reasons Why, which features a collaboration with Cory Wong, celebrated Canadian guitarist Ariel Posen continues his evolution as a multi-faceted artist.
For years, Ariel Posen has captivated listeners with his tone. Starting with his first solo album, 2019’s How Long, and on through successive releases such as 2021’s Headway and a sprinkling of EPs, the Canadian guitar virtuoso has distinguished himself for his unique approach to sound. His playing is warm and rippling; it has a way of grabbing you, or at times even jabbing you, but once it does, it changes up and envelopes you like a comfy pillow. His lyrical lines don’t just sing—they swoon. All of this is to say that he doesn’t do just one thing with his sound. There are nuances and levels to his artistry.
“To me, the sound of the guitar should be just as expressive as the human voice,” Posen says. “The biggest part of my sound is just dynamics and getting in touch with the guitar. A lot of people max out the volume knobs on their guitars, but I’ve found that there’s so much tenderness and so many beautiful textures when you’re at 6 or 7. It’s more of a true sound. Whether I’m using a slide or not, I like to use an overdrive pedal into a clean amp. That way, it’s not a harsh overdriven sound; it’s clean but with headroom on the edge of breakup.” He pauses, then adds, “It’s very much like a Jeff Beck thing. There’s a poetry to it.”
Ariel Posen - Time Can Only Tell
Posen cites his early years of playing with trios in clubs as being crucial to his development. “I became something of a Swiss army knife and played as many different styles as possible—blues, jazz, folk, and bluegrass,” he says. “Before then, I tried to emulate my heroes—people like Doyle Bramhall II, Robben Ford, John Mayer, Jimmie Vaughan, and others. By gigging with trios, I realized that I needed to flesh out my own sound more. I didn’t have to play what other people expected. I could go for originality.”
“To me, the sound of the guitar should be just as expressive as the human voice.”
Later, while backing up other musicians before he turned solo, he was schooled in team-playing, and learned important aspects of dynamics. “Because I was surrounded by a lot of other players, I didn’t focus so much on the guitar,” he says. “I played with a lot of good drummers, and that taught me the importance of groove and having good timing, the kinds of things that make a song feel good and not just sound good. I feel like both experiences came together in what is now my own style and sound.”
That beautiful sonic expressionism is one of the hallmarks of Posen’s newest album, Reasons Why, a record that also demonstrates the guitarist’s remarkable growth as a singer and writer of deeply personal yet highly relatable songs. On the gorgeous, atmospheric single “Didn’t Say,” he examines how unspoken truths could have saved a doomed relationship. The easy funk groove of “I Wish We Never Met” is juxtaposed by the gnawing pain of missing a lover while on the road. Likewise, “Man You Raised” is a swaggering, butt-kicking rocker highlighted by two chest-beating solos, but the narrative element is tinged with wistfulness and regret.
A Leslie cabinet was among the old-school tools on Posen’s new album. And in the studio, Posen relied on just two amps: a Two-Rock Traditional Clean model, and a 3-watt Greer Amps Mini Chief.
“More and more, songwriting is like therapy for me,” Posen explains. “It’s an opportunity to share something very intimate but in a way I might not be able to do in real life. It’s like writing your feelings in a journal. Now, you probably would never share your journal entries with somebody else, but for some reason all those barriers go away with songs—at least for me they do. And it’s not even difficult. It’s just a way of speaking the truth. When I can get it right, I think other people can listen to one of my songs and say, ‘Hey, that sounds like my own experience. That resonates to me.’ That’s what I’m going for.”
Typically, Posen eschews writing while touring, so the extended Covid lockdown period between 2020 and into the early part of 2022 provided him with an unexpected opportunity to hunker down and work out some material. So that’s what he did—sometimes with songwriters Jason Nix and Jason Gantt (both of whom contributed to Headway), and other times with fast-rising Canadian singer-songwriter Leith Ross. He wrote “Man You Raised” with fellow guitar star Cory Wong. “Fortunately, a lot of the people I like to collaborate with were home, too, so it worked out,” Posen says. “It took a few months for me to get into the creative zone, but once I did, I hit it hard and worked at it every day, like I was going to the gym.”
Surprisingly, he employs the exact opposite approach when it comes to playing guitar at home. “When I’m on my own, I just play for the sheer enjoyment of it,” he says. “I’m kind of off the clock, without any kind of agenda. Whatever happens, happens.” Still, he notes that inspiration can strike at any time. “There will be ideas for songs that hit me when I’m messing around, but I don’t force them. I’ll just leave myself a voice memo. Even if I don’t listen back to it for a year, I know it’s there.”
Once Posen had amassed some 30 songs, he whittled them down to 10 cuts that ticked off all the boxes musically and lyrically. Working with his usual co-producer Murray Pulver, he made extensive demos of each number, playing guitars and bass, programming drums, and laying down scratch vocals. From there, he turned the material over to his band—bassist Julian Bradford and drummer JJ Johnson, along with percussionist Jon Smith and keyboardist Marc Arnould—and said, “Here’s how I hear it. Now, do it better. Do it right. And do it the way you’re feeling it.” At certain times, he offered strict guidelines—“Don’t play the crash cymbal here,” or “Simplify the backbeat”—but mostly his rule was, “Do your thing.”
“There will be ideas for songs that hit me when I’m messing around, but I don’t force them. I’ll just leave myself a voice memo. Even if I don’t listen back to it for a year, I know it’s there.”
Despite his reputation as a supreme tone king, Posen asserts that he isn’t married to a particular sound—nor even a certain guitar—during writing and demoing, preferring to respond to inspiration in the studio. “Whatever feels right when we’re cutting tracks is what I go with,” he says. As he did on Headway, he utilized a Fender Custom Shop Jazzmaster on a significant portion of Reasons Why, as well as some of his other go-to guitars, such as an Eric Johnson signature Stratocaster and his Mule Resophonic StratoMule, plus a Case Guitars J1 model outfitted with Ron Ellis P-90 pickups. “The J1 is a Les Paul-style guitar with a chambered body,” Posen says. “It delivers a very warm, thick sound that I love.”
Ariel Posen's Gear
To create the broad spectrum of sounds on his new LP Reasons Why, Posen turned to his favorite tools, like his Fender Jazzmaster, an Eric Johnson Strat, and a Mule resonator, but he also invited some new friends to the party: a Gretsch White Falcon, and a guitar from Irish builder Kithara.
Photo by Lynette Giesbrecht
Electric Guitars
- Mule Resophonic Stratomule
- Fender Stratocaster Eric Johnson Model
- Fender Custom Shop Jazzmaster
- Gretsch White Falcon
- Case Guitars J1
- Kithara Harland
- Josh Williams Mockingbird
Acoustic Guitars
- Collings D1AT
- ’60s Martin 000 (tracking down the model)
- ’60s Gibson Hummingbird
- ’50s Kay
- Morgan Concert Model with Sitka spruce top
- Yamaha Dreadnought in Nashville Tuning
- Modern Recording King Acoustic
- Mule Resophonic Mavis Baritone
Amps
- Two-Rock Traditional Clean
- Greer Amps Mini Chief
Effects
- Hudson Electronics Broadcast-AP
- Analog Man King of Tone
- Kingtone The Duellist
- Kingtone MiniFuzz
- Hologram Electronics Infinite Jets
- Hologram Electronics Microcosm
- Eventide H9 MaxMorningstar MC6
- Chase Bliss Audio Thermae
- Chase Bliss Audio Tonal Recall
- Chase Bliss Audio Habit
- Victoria Reverberato
- DanDrive Austin Blender
- Greer Amps Lightspeed
- R2R Electric Vintage Wah
- R2R Electric Two Knob Treble Booster
- Demedash T-120 Videotape Echo
- Mythos Pedals Argo
- Keeley Hydra
- Leslie cabinet
Strings, Slides, & Picks
- Stringjoy (.014–.062) for low tuning
- Ernie Ball (.011–.054) for standard tuning
- Dunlop Tortex 1.14 mm
- The Rock Slide Ariel Posen Signature Slide
In addition to experimenting with a Gretsch White Falcon (“Great for arpeggios and big, open chords”), he also tried out a custom-made Kithara Harland guitar that he designed with the company’s founder, Chris Moffitt. “I had this idea for a Strat-style guitar with a Tele bridge and a Bigsby,” Posen explains. “It’s set up really cool, and it worked out great for a couple solos and arpeggios.”
In the studio, Posen relied on just two amps: a Two-Rock Traditional Clean model, and a 3-watt Greer Amps Mini Chief. But in terms of effects, he went wild, calling on well over a dozen pedals and rack units to create absorbing textures and unconventional sounds. He lists the Chase Bliss Audio Thermae and the Hologram Electronics Infinite Jets as two MVP pedals, but he also sings the praises of the R2R Electric Vintage Wah unit. “It’s a single enclosure with a switch and a knob, and it gives you all the sweet options of a wah pedal,” he says. Posen made dramatic use of the pedal for the squawky rhythm tracks on the gritty rock ballad “So Easy,” as well as for the growling, throaty slide solo of the otherwise shimmering “Learning How to Say Goodbye.” “I was just looking for something different that didn’t sound like what everybody else does,” he says. “I was simply trying to innovate to a degree.”
Sometimes, he goes old school. On both “So Easy” and the chilling arpeggios in the majestically orchestrated “Didn’t Say,” he ran his guitar through a Leslie cabinet. “I’m pretty good at getting sounds from all the new pedals,” he says, “but sometimes there’s just no substitute for the real thing.”
Posen says songwriting for Reasons Why was like going to the gym: He had to work hard at it everyday to pull out the tracks that made the record.
Photo by Calli Cohen
Posen likes to use the word “authentic” when describing his goal for record-making, and on Reasons Why, each emotional high he achieves is earned and feels real, whether it’s on the haunting, hymn-like “Broken But Fine,” or in the way he blends introspection and vulnerability in the aching ballad “Choose.” As a lyricist, he gives you just enough to draw you in, but nothing is forced or feels burdened by unnecessary detail—which is great, since explaining emotions is so limiting.
Having first established himself as an in-demand guitar-for-hire with such disparate acts as the Bros. Landreth and Tom Jones, Posen is a true showman at heart, and he knows when to turn on theatricality. Each solo is replete with bravura—the resonant, pinched-harmonic lead in “Feels This Way Too” reaches to the heavens, and he concludes the graceful yet hypnotic album opener, “Time Can Only Tell,” with an unexpected, bellowing roar that mimics the human-voice-like quality of a saxophone. He never draws attention to technique, though. There’s a casual looseness to the solos; they’re not haphazard or sloppy, nor do they meander. They sound wonderfully alive, as if Posen is acting on instinct and losing himself in impulsive, even uncontrollable, bursts of spontaneous creativity.
“I’m pretty good at getting sounds from all the new pedals, but sometimes there’s just no substitute for the real thing.”
As it turns out, many of the solos were thoroughly premeditated and fully integrated into each track. “‘So Easy,’ ‘Learning How To Say Goodbye,’ ‘Didn't Say,’ and ‘Man You Raised’ were 70 percent the way I did them on the demo,” he reveals. “For me, it’s my first take of something where it feels very honest and exciting. After that, I’m just replicating it or trying to come up with something new that's not the original intent. For the solos that I was attached to, we did them a few times in the studio, but I rarely, if ever, veered from the demo. There were some screws that needed to be tightened, but that was about it. Some things were improvised, and usually those were first takes. It’s all about being in the moment.”
Stuck at home during the pandemic lockdowns, Posen tapped artists like Cory Wong and Canadian songwriter Leith Ross to help him from afar to bring his new record to life.
Photo by Lynette Giesbrecht
Despite the fireworks, the album has an uncluttered feel to it. Posen doesn’t weigh his songs down with superfluous guitar tracks, though that’s not to say that he isn’t big on experimentation. He points to “Didn’t Say” as an example of where he used a number of guitars—an electric with a rubber bridge that’s double-tracked, two Nashville-strung acoustics panned left and right, another electric on which he plays dyads, and an electric pedal steel for swells. “That one is extremely orchestrated, and there’s a lot going on,” he says, “but I tried to do it in a way that doesn’t take you out of the song.”
As for how Posen and his live band, including Bradford and Smith, will pull off all the material when they head out on tour, he’s currently working that out. “It’s always the same thing, where I go, ‘Okay, I’ve got these awesome tracks. Shit, how am I going to reproduce it on stage?’” he says with a laugh. “So I have to reduce everything to the core elements, where it’s just the parts I want to air guitar to. By design, we play live as a trio. I could add people to the band, but we have a really special thing as a trio. I love bands like the Police, Nirvana, and Green Day, and I could always appreciate what they did on record and what they did live. I want us to be the same way. I love the spaces in the music that comes from that approach. It’s raw and dangerous, and when you get it right, there’s nothing quite like it.”
Ariel Posen – “Man You Raised” TELEFUNKEN Live At Sweetwater Studios #gearfest2023
In this recent live studio performance, Posen nails two heat-seeking solos on his trusty “Mule,” while leading band members Julian Bradford and Jon Smith through a gutsy version of his new track “Man You Raised.”
See how this badass Texan uses her signature Epiphone Sheratons to create pop-music earworms that get wrapped in barbed wire thanks to a “patent-pending,” 3-pedal-combination trademark.
Emily Wolfe doesn’t play guitar. She bends it to her will. Like a bronco buster taming a stallion, she saddles up on her signature Sheratons and lets it rip. Much of the magic felt and heard on her self-titled debut was pure adrenaline hitting your speaker. Her second album, 2021’s Outlier, incorporated Wolfe’s love of Motown grooves and modern-pop stickiness, both of which refreshed her songwriting with backdrops of more polished, waxy tones, but tumbleweed oscillation, helicopter, square-wave chops, and barbed-wire fuzz are still howls welcomed in this Wolfe pack.
“When I go up there, something could hit me at any point—an emotion that I felt 10 years ago could come out in a bend on the low E. There’s so much rawness [to classic rock]; the edges are not perfect, but there’s a magic in that,” Wolfe told PG in 2021.
But how do you marry earworm poppiness with a gunslinger’s approach to guitar?
“Some of my rock friends say, ‘Pop isn’t relevant,’ and I’m like, ‘What are you talking about—it’s everywhere!’ It’s so sticky for people, and that’s really fascinating to me. I want my music to have that quality … but also the realness of a raw guitar tone. [With Outlier] I wanted to make something that would be classic 10, 20, 30 years from now,” she explained in our profile. “That was the goal, and I think we achieved it.”
Before Wolfe’s headlining show at Nashville’s Blue Room (located inside the Third Man Records compound), PG’s Chris Kies joined the shredding songwriter onstage to talk shop. The resulting conversation covers the development behind her Epiphone Sheraton, how a boring night in Cleveland spent with her “Chex-mix-crushing, brother-in-tone” bass player Evan Nicholson convinced her to play a doubleneck guitar, and we discover what three pedals work together to make what she describes as “the sound that belongs to me.”Brought to you by D'Addario XPND.
Signature Steed
Emily Wolfe’s first “real” guitar was an Epiphone Sheraton. (She really wanted a Gibson ES-355 like blues hero B.B. King, but Wolfe was just a strapped college student.) That first experience with a semi-hollowbody guitar had a seminal influence on her guitar-playing journey, contributing to her singular sound. “Every decision I made with my gear was as a result of building my tone around that first Sheraton.” Now honored with a signature Epiphone Sheraton of her own, the Stealth is a modern take on John Lee Hooker’s longtime favored ride. It has a layered maple body with a mahogany neck, signature bolt inlays, a Tune-o-matic bridge, CTS pots, two volume controls and one tone control, and Epiphone’s Alnico Classic PRO pickups. She discreetly put her John Hancock on the back of the headstock. She uses Ernie Ball Slinky Cobalt strings (.010–.046) and strikes them with Dunlop Tortex Jazz III .88 mm picks. This one stays in either standard or drop-D tunings.
The White Wolfe
The “White Walker” edition of Emily’s signature Stealth features all the same specs of the black model aside from the aged bone white finish. This one does take a custom set of Slinkys (.012–.060) and holds a Wolfe-tweaked open-C tuning (C–G–C–E–A–D).
You could win your own if you enter this giveaway before October 20, 2023. Click here to enter
Double Trouble
How does a boring night in a Cleveland hotel lead to Wolfe owning a doubleneck Epiphone? Well, her bass player (and best friend) Evan Nicholson wondered if Wolfe had ever tried a doubleneck guitar. She said ‘no,’ and so started the quest to prove that women can rock a pair of necks, too! She acquired this Epiphone G-1275 and uses it mainly for her cover of T. Rex’s “The Slider” by using the lower 6-string (in drop-C) for the rhythm parts and the 12-string for the song’s solo. The two necks tuned separately allow her to put both guitar parts under her hands with one guitar.
Dancing with the DeVille
Saying an amp has “no character” might be seen as negative by some, but Wolfe prefers the “middle-of-the-road” base tone in this Fender Hot Rod DeVille 410 III. It packs plenty of volume, and Wolfe adds, “I get to pick what character I want with my pedals.”
Emily Wolfe's Pedalboard
“If I get a new piece of gear, I have to figure out every single part of it before I can really use it,” Wolfe confessed to PG while talking about Outlier. That sensible curiosity has led her to dialing in precise parameters on the pedals and creating colossal combos with singular Wolfe gain staging. Her silver bullet is the EarthQuaker Devices Tentacle analog octave-up pedal, running into a Fulltone OCD, and an MXR Six Band EQ. She claimed to PG, “That’s the sound that belongs to me.” The sequence creates a “crazy fuzztone” from the overdrive. Then she uses the EQ to reduce some of the lows and boost the mids for a sound she says will get her guitar to cut through any mix.
Other spices in the rack include an Analogman King of Tone, an EarthQuaker Devices Dirt Transmitter fuzz, an Ibanez Analog Delay Mini, an Origin Effects Cali76 Compact Deluxe, a Walrus Audio Julia chorus/vibrato, and a Strymon Flint. The Empress Buffer puts the Delay Mini and Flint outside the RJM Mastermind PBC’s control.
But Wait... There's More!
Underneath the hood, Wolfe has tucked in a pair of MXR M109S Six Band EQ pedals (one hitting the King of Tone and the other hitting the OCD), an Electro-Harmonix Pitch Fork, an EarthQuaker Devices Tentacle analog octave up, and a couple of Strymon power supplies (Ojai and Zuma).
Shop Emily's Rig
Epiphone Emily Wolfe "White Wolfe" Sheraton
Ibanez Analog Delay Mini Pedal
Origin Effects Cali76 Compact Deluxe
Empress Buffer
Strymon Flint
Walrus Audio Julia Analog Chorus/Vibrato V2
Electro-Harmonix Pitch Fork
MXR M109S Six Band EQ Pedal
EarthQuaker Devices Tentacle
Strymon Zuma
Strymon Ojai
An aviary of 6-strings, a floor-based amp system, and an entire zoo full of pedals create this axeman’s vast sonic vocabulary—all seen in his second PG Rig Rundown.
It’s all about the yin and yang … and the heavy guitar tones when Scott Holiday of Rival Sons plugs in and rocks out onstage. This year, the band has got something special cooking: a pair of albums, the just-released Darkfighter and the upcoming Lightbringer, speaking of yin and yang.
On the current Darkfighter tour, Rival Sons recently stopped at Nashville’s Marathon Music Works and invited PG onboard their stage for a tour of Scott’s gear. He’s made some changes since his 2017 Rig Rundown. He’s still a Firebird devotee, and that epic moustache is untouchable. But there are plenty of 6-string additions and some big changes in the amp department. Check it out!
Brought to you by D’Addario AutoLock.
Original Recipe
This 1999 Gibson Custom Firebird VII, aka “Bluebird,” is Scott Holiday’s first avian. He uses a custom set of Dunlop strings—typically .011–.050.
This custom-built Yamaha is tuned to C#-F#-C# F#-A#-C#—essentially, a variation on open C sharp.
Double the Fun...
He also has a few specially made doublenecks, including a Banker Custom that gives Holiday a baritone tuned A to A and a second standard-tuned neck.
And Double to Love!
Plus this semi-hollow Kauer Super Chief doubleneck that gives him a 12-string/6-string combination. Surprise! Both necks are tuned to DADGAD.
King of Birds
Holiday calls this ’Bird-inspired Kauer his “Excalibur,” for its comfort, dependability, and big, dominating tone.
More Hot Wings, Please
This Banker Custom Flying V features a Bigsby, at the risk of writing the obvious, and it stays in standard tuning. Thank you, Lonnie Mack!
Ice Bird
This custom-built Gretsch Penguin lives in D-standard tuning and has Gretsch’s own flair on the classic whammy formula.
Peacocking
This custom Gretsch Falcon lives in Standard tuning. (Notice the unusual bird adorning the pickguard per Holiday's request in keeping with Gretsch's fowl flags on their instruments.)
Offset Flier
This 1962 Fender Jazzmaster is tuned C#-F#-C#-F#-A#-C# and was Holiday's first major vintage-guitar purchase.
Spiral Flier
Holiday crunches like a tube amp player, but what you are hearing is a Line 6 Helix into a Seymour Duncan PowerStage pedal amplifier, which drives an Orange 4x12 and a Supro 2x12. But it also has a lot of effects going into it. Read on!
Scott Holiday's Amps and Effects
Here’s the break-down of Scott Holiday’s multiple-board system. At right, there’s a Custom Audio Electronics Wah, ZVEX Fuzz Probe, a Way Huge Attack Vector, and a Custom Audio Electronics Line Driver, plus a juiced-up kitty cat delivering the power. The middle board holds the Line 6 Helix, with four Dunlop expression pedals. And the final board is a Custom Audio Electronics RS-T MIDI Foot Controller that is used to patch in effects from offstage boards that contain an Electro-Harmonix Micro Synth, a Way Huge Atreides Analog Weirding Module, a Deep Trip Hellbender, a kossekFX Kraken multi-octave fuzz, a Victory Kraken Preamp, a Keeley Synth 1, an Isle of Tone fuzz, two Vox Time Machines, an Electro-Harmonix POG, a Way Huge Ring Worm, a Sweet Sound Mojo Vibe, a Strymon Mobius, a Line 6 DL4, and a Caroline Guitar Company Météore Lo-Fi Reverb.