All business, no mess—just a straight line to punky bliss.
This semi-hollow 1967 Sheraton embodies the "wow" in John Lee Hooker's "how, how, how, how"—and much more.
It might seem unlikely that one semi-hollowbody guitar would appeal to a list of players as wide ranging as John Lee Hooker, Noel Gallagher, and Mick Cripps of L.A. Guns, but the Epiphone Sheraton has done service in all six of those hands—and many, many more—since its introduction in 1958. This month, we're focusing on a classic, cherry-finish 1967 Epiphone Sheraton E212T.
The model's backstory starts with Gibson purchasing Epiphone, its longtime rival in the hollowbody guitar market, in 1957. The next year, production of new Epiphones at Gibson's factory in Kalamazoo, Michigan, began, using leftover parts from the old Epiphone plant in Queens, New York—where many of the company's parts had been destroyed in a suspicious fire. Familiar Epiphone model names were used on many guitars in the new Gibson-built line, including Triumph, Deluxe, Zenith, and Emperor. But the brand's new electric thinline guitars aptly got new names, including the Sheraton (developed in 1958) and the Casino (introduced in 1961).
Beginning in 1961, Sheratons began sporting Seth Lover-designed mini-humbuckers. Dig the triple-ply binding on the pickguard and around the fretboard.
Debuting the same year as Gibson's ES-335 and ES-355, Epiphone's Sheraton—with gold hardware, multi-ply binding, and other upscale appointments—was a fancy counterpart of those semi-hollows. Until around the end of 1961, the Sheraton was equipped with so-called "New York" pickups—leftovers from the pre-Gibson inventory. At that point, they were replaced with Seth Lover-designed mini-humbuckers. The unique, two-tiered Frequensator tailpiece designed by Epiphone in the late 1930s remained an option on the model, even after the Trem-o-tone vibrato tailpiece was introduced on the Sheraton in '61.
Until around the end of 1961, the Sheraton was equipped with so-called "New York" pickups—leftovers from the pre-Gibson inventory.
The 1967 Epiphone Sheraton E212T you're looking at has the typical features used in the year it was made, but it's nonetheless quite handsome. These include a 1-piece mahogany neck with a 5-ply bound-rosewood fretboard, pearl block inlays with V-shaped center wedges, an elaborate flowering-vine-inlay headstock surrounded by 3-ply binding, and a multi-ply bound, laminated maple body. The two mini-humbuckers, Frequensator tailpiece, and Grover Rotomatic tuners are gold-plated. The control set is standard: a 3-way pickup selector and two volume and two tone dials. The original list price for a cherry-finished, Frequensator-equipped Sheraton like this was a then-princely $580 plus $60 for a hardshell case. The current value for one in excellent all-original condition is $5,000.
Here's a close-up on that flowering vine headstock inlay—certainly a classy embellishment—as well as ol' one-knob's control panel: volume dial, a fuse, an on/off toggle, and a jewel light. The rest is pure tone.
Our Sheraton rests against a 1959 Epiphone EA-35 Devon amp. The name, Devon, had been used for a budget Epiphone archtop before the Gibson buyout, and was recycled for this now-rare combo. The original information sheet included in the back of this particular amp reads: "Its unbelievable value includes top-mounted four-tube chassis, top-mounted control panel, 9-watts output, two instrument inputs, Jensen 10" speaker, volume control, on/off switch, jeweled pilot light, protective fuse. Large professional size 20" wide, 16" high, 9" deep, weight 20 lbs." The original price was $95, and the current vintage market value is $500.
Sources for this article include Epiphone: The Complete History by Walter Carter, Gibson Electrics: The Classic Years by A.R. Duchssoir, and The Gibson 335: Its History and Its Players by Adrian Ingram.
A guitarist combines his visual arts background and a love for musical tinkering into one project guitar.
Name: Kito Young
Location: Ankeny, Iowa
Guitar: 1989 Epiphone S-310
This guitar started out as a red Epiphone S-310. It was my second guitar ever, purchased new in 1989. After playing it a few years, I upgraded to better guitars, and I decided instead of selling it I would use it for experiments. At first, I stripped off the finish and refinished it in clear polyurethane. That's when I discovered the body was made of plywood! It stayed that way for many years, but about a decade ago, I decided to paint a portrait of unusual characters on the front and back.
I sprayed the body and headstock with primer and black paint, and then I painted the characters myself. I used acrylic paints for the figures, painting the figures in black and white (like the pickguard) and then glazing colors on top. I left the pickguard black and white because I liked the contrast and didn't want the 'guard to disappear visually. Everything from vampires to trolls to wrestlers now grace this guitar. My favorite character might be my dog, Nona, who can be seen in the lower part of the back portrait, holding her favorite toy sheep.
Having made cosmetic changes, I felt I might as well try to make the guitar more playable. The original neck had a broken truss rod, and the neck profile wasn't very comfortable, so I swapped it for a Kramer Striker 300ST neck (I had to repaint the headstock to match). I replaced the original pickups with a Seymour Duncan SSL1 neck pickup and two Duncan-designed single-coils (also taken from the Kramer), and I rewired the guitar with cloth pushback wire. Cloth wire is a joy to work with, and I feel it makes soldering much easier. I installed CTS pots and an Orange Drop capacitor. Finally, I replaced the stock trem with a new bridge with a larger sustain block. The replacement required drilling new holes for the mounting screws and enlarging the tremolo cavity with a router to allow the new trem' to fit. Thankfully I have woodworking experience, and the routing went off without a hitch.
My two artistic passions are visual arts and music. My work as an illustrator indulges my love of painting people, and home-recording original songs satisfies my musical itch. Usually the two disciplines don't intersect, so it was extra fun combining my two interests in this project. The guitar has remained in its current state for almost a year now, but I'm wondering if I should swap the pickups and maybe the neck again. The experiments never end!!!
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