Fender’s Jack White Collection dropped this week, and it includes what might be the most exciting tube amp design in decades. Fender’s Stan Cotey shares some firsthand insight into this unique amp’s design.
This week, Fender and Jack White dropped a new line that spun heads across the guitar-gear universe, proving that the Third Man’s brain knows no bounds. White has been blowing minds with Third Man Hardware’s line of collaboratively conceived gear. Working with makers of all sizes, each yellow-and-black piece is as unique as White himself.
Hooking up with Fender for the Jack White Signature Collection—which includes the Signature model hot-rod Jack White TripleCaster Telecaster and the stunning Jack White TripleSonic Acoustasonic—is as big as it gets, and this week’s announcement is proportionately epic.
The all-new Jack White Pano Verb amp looks to be one of the most forward-thinking advances in tube amps we’ve seen in … well, a very long time! Although it’s roughly inspired by three vintage Fender models—a 1964 Vibroverb, a 1960 Vibrasonic, and a 1993 Vibro-King—the Pano Verb is a rare all-new design that is poised to thrill. The single-channel stereo amp delivers 70 watts of combined power and features stereo harmonic tremolo and stereo reverb circuits, with unique routing options through the hip pair of 15" and 10" speakers. If you haven’t checked out Fender’s video announcing the amp, prepare to have your mind blown by the possibilities.
“It wasn’t based on what we could or couldn’t do, or what even was or wasn’t possible. It was just what Jack was looking to accomplish.”
Fender Vice President of Research and Development Stan Cotey, who worked closely with White to develop the prototypes for the Pano Verb, says, “There were no restrictions as far as how wild something could be. It wasn’t based on what we could or couldn’t do or what even was or wasn’t possible. It was just what Jack was looking to accomplish.” Putting those goals into action was a kick for Cotey. “I love the fact that we’re still pushing the idea of vacuum tubes and that there are things remaining to be done,” he says. “And [the Pano Verb] is a really crazy thing. It’s fun when one of the larger companies tackles a big crazy thing and releases it in a bold manner.”
We rang up Cotey to get the scoop on designing the amp as we wait to get our hands on one.
Cotey calls the Pano Verb “a really crazy thing,” and says, “It’s fun when one of the larger companies tackles a big crazy thing and releases it in a bold manner.”
The Pano Verb has a refreshingly unique and adventurous set of features.
Stan Cotey: There’s two separate power amps, there’s two separate preamps, there’s a reverb circuit. There are two separate harmonic vibrato circuits. There’s two full, separate amps in it—there’s one power supply, but everything else, there’s at least two of.
There are several different kinds of stereo interaction that could happen. The harmonic vibrato could be stereo. The reverb, even though it’s a mono tank, could be steered to the speakers differently, which kind of gives a stereo-imaging thing. So, that opens up myriad possibilities for how things could work.
How involved was Jack in the design?
Cotey: He was completely hardcore. He cared in great detail, exactly down to fine decimal points, how it worked. He was very particular about the voicing. He was very particular about the features he knew. He’s pretty studio savvy, so he had a sense of routing, how he wanted the stereo interaction of the sections to work together. He very much had an idea of stereo-ness for the amp at the outset of it. He talked early on about miking both speakers and panning them—he wanted to be able to do sort of startling things with each speaker’s content.
I think my role was to take the stuff that he wanted to do and figure out how we could do it. So, the stereo-ness of the amp, the 10" speaker versus the 15" speaker, the routing stuff you could do where the reverb goes to one speaker or both, all that stuff came from Jack.
Jack’s Vibrasonic was a touchstone for the Pano Verb.
Cotey: That amp lived with me for quite a while. He knew that he liked the harmonic tremolo.
The stereo harmonic tremolo, that’s a fairly part-intensive circuit, even in a normal brown amp. In this amp, there’s two full circuits in it, so it is literally double the parts of one of the more complicated earlier ’60s amps, just for that part of the amp. I worked out how that works. That’s two harmonic tremolos that are in sync, but opposite polarity. So, when one’s going up, the other is going down, and vice versa.
Stan Cotey is Fender’s Vice President of Guitar Research and Development and worked with White to design the prototypes for the Pano Verb.
The reverb mix on the Pano Verb is rooted in some vintage designs, but it’s handled a little differently here.
Cotey: In the video, he talked about the reverb tank in front of the amp, which forms the Vibro-King, and that he liked the idea. I think he liked the idea of having a more comprehensive, dedicated reverb circuit in an amp, not where it’s just kind of spread on the top, like margarine or something.
In a traditional Fender amp, there’s a feed that comes off the preamp circuit that goes to a driver, which is a tube and a little transformer, and that drives the reverb tank. Then, the output of the reverb tank goes into a recovery amp, a little gain stage with a tube, and that gets mixed with the output of the channel and shoved into the power amp. So, the reverb kind of occurs between the preamp and the power amp. It largely takes the tonality of the preamp on because the tone controls are upstream of it.
Jack has an old Fender amp from the early ’60s that had reverb added. I don’t know who modified it, but they actually used the second channel of the amp as the reverb return, which I think is really super clever. Then you get tone controls for the reverb. So that’s where that idea came from. He didn’t necessarily want the reverb circuit in front. He liked it between the preamp and the power amp, but he wanted to have it be more comprehensive than what would be on a typical mid-’60s Fender amplifier.
What was the most exciting feature for you to create?
The stereo harmonic tremolo was really fun, and the journey that we went on to get there was really cool. I have a tweed amp from the late ’50s from Guild that has tremolo in it, and it’s a stereo amp. It has two separate everythings. The tremolo only works on one side, and that gives the apparent sound that it’s kind of going back and forth between the speakers. We tried having just the harmonic tremolo on one side of this, and it really wanted to have two complete full circuits. So that was one of the changes that got made.
Getting the power amps to work well together was fun too. That was more about transformer and tube selection and working the power supply parts out, getting the amps where they would distort in the right way at the right times or right level. But the harmonic tremolo was definitely the elephant dancing on the bucket with the streamers going off.
The rockin’ riff lords take Fender’s squeaky-clean sound palettes and blast them with dirt on their latest tour.
Hard rockers Baroness were busy writing during the early days of the pandemic, sharing ideas and bits of songs over weekly video calls until they had enough for a new record. Then, after scouting for potential recording locations, they rented an Airbnb in a tiny town in New York and got to work.
The band brought all their gear along with them: They literally loaded up a U-Haul truck and left no pedal behind—a bit unnecessary in retrospect. At the end of their stay, they’d all but finished their sixth studio album, Stone, which was released in September 2023. On their recent summer tour supporting the record, the quartet played Nashville’s Basement East, where PG’s Chris Kies met up with vocalist/guitarist John Baizley, guitarist Gina Gleason, and bassist Nick Jost to get an in-depth look at their current road rigs.
Brought to you by D’Addario.
Franken-backer
Baizley received this custom-built Rickenbacker during the band’s sessions for Stone. It’s got the body and electronics of a Rick 620 but the neck of a 660 model. The Rick and Gleason’s Tele fill in the sonic gaps for each other.
I Think I Smell a Strat
Baizley’s other two primary guitars are these Fender Stratocasters. The first is an American Pro II with a tortoiseshell pickguard and HSS pickup configuration; the second is an original American Pro. The AmPro II lives in heavier tunings and takes a set of .012–.052s, but Baizley prefers both in the fourth position of the 5-way selector switch to build space around Gleason’s leads.
Tele Twins
Gleason rocks two Fender Telecasters, again from both the American Pro I and II series. She actually prefers the first iteration of the V-Mod pickups for their aggression and grit in live contexts, while the V-Mod IIs make for a smoother recording weapon. One stays in D-standard tuning while the other is in C standard with a dropped A#. Gleason strings them with .009–.046s and .010–.046s, respectively, and the whole band loves D’Addario NYXL sets.
So Bass-ic
Bassist Nick Jost is a Fender man, too, with a Precision Bass and American Professional Jazz Bass that both run through his mini-but-mighty rig: A diminutive Gallien-Krueger Legacy series head powers a classic Ampeg 8x10 cabinet. He usually plays with his fingers, but when he loses a game of dice on the road, he’ll sometimes be forced into playing with a pick.
Dual Stereo
Baizley and Gleason both run stereo amp setups. Baizley changes his amp backline often; he used to run twin Roland JC-120s but just recently switched in this Fender ’68 Custom Deluxe Reverb.
Gleason keeps the Fender train rolling with a ’59 Bassman reissue and a ’68 Custom Princeton Reverb.
John Baizley’s Pedalboard
Baizley’s board is packed with staged dirt boxes and tasteful mod stomps, all held in check with a GigRig G2, Peterson StroboStomp, and Ernie Ball Volume Pedal. The crown drive jewels are a heavily modded EHX Big Muff and Crowther Double Hot Cake, but a Beetronix FX Overhive and Pro Co RAT add some sizzle, too. A Boss DD-3, DM-2W, and TR-2, EarthQuaker Devices Dispatch Master and Tentacle, MXR Phase 90 and Dyna Comp, and EHX Deluxe Memory Man handle the rest, while a DigiTech Whammy lurks for its moment to blast off.
Gina Gleason’s Pedalboard
Gleason’s favorite drive these days is the EQD Zoar, their instant-classic 2023 release. Piling on top of that are a MXR Super Badass Distortion, MXR Timmy, modded EHX Big Muff, and a touchy Philly Fuzz Infidel prototype; an Xotic SP Compressor and UAFX 1176 Studio Compressor tighten things up when needed. Three time machines—the Strymon TimeLine, EQD Space Spiral, and Boss DD-3—handle delay, and a Walrus Slo dishes out reverb. The MXR EVH Phase 90 adds some color along with another DigiTech Whammy. The Ernie Ball Volume Pedal, Peterson StroboStomp, and GigRig G2 keep Gleason’s board in line, too.
Nick Jost’s Pedalboard
Jost’s bass board, powered by an MXR Iso-Brick, is a touch more simple, with an Ernie Ball Volume Pedal and Boss TU-3 for utility duties before an Xotic Bass BB Preamp, Boss ODB-3, DOD FX69B Grunge, MXR Stereo Chorus, and Tech 21 SansAmp Bass Driver DI.
Roland Jazz Chorus-120
Fender '68 Custom Deluxe Reverb
Fender Bassman
Fender '68 Custom Princeton Reverb
Fender American Professional Telecaster
Fender American Professional Stratocaster
Fender Precision Bass
Fender American Professional Jazz Bass
Gallien-Krueger Legacy 800 Bass Amp Head
Ampeg 8x10 Cab
Tech 21 SansAmp Bass Drive DI
MXR Iso-Brick
Boss TU-3
Xotic Effects Bass BB Preamp
Boss ODB-3
MXR Stereo Chorus
Modded EHX Big Muff
Boss DD-3
MXR Dyna Comp
Pro Co RAT
MXR Phase 90
Boss TR-2
EHX Deluxe Memory Man
EarthQuaker Devices Dispatch Master
DigiTech Whammy
Walrus Audio SLO
Boss DM-2w
EarthQuaker Devices Tentacle
Peterson StroboStomp
Beetronics Overhive
EarthQuaker Devices Zoar
MXR Timmy
MXR Super Badass Distortion
Xotic SP Compressor
MXR EVH Phase 90
UAFX 1176 Compressor
Ernie Ball Volume Pedal
D'Addario NYXL .110 Strings
Strymon TimeLine
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