Join John Bohlinger as he heads to Nazareth, Pennsylvania, to take an inside look at one of the oldest manufacturers in the acoustic guitar business.
With roots that date back to the early 19th century, the multi-generational Martin Guitars—which also employs a host of multi-generational builders—draws on their long history to combine the traditional handmade methods of their early days with modern 21st century computerized optimization, all of which are on display throughout this thorough, detailed factory tour that makes every stop along the assembly process.
Instrument design manager Rameen Shayegan leads Bohlinger through the factory, where they see workers, each specialized in various parts of the creation process, building the company’s instruments. Their first stop starts at the very beginning of the manufacturing process, at the raw wood acclimation department and the sawmill, and we get to see firsthand where guitars begin to take shape and necks are rough cut. Next, we see how backs are made and are introduced to the clamp carrier machine, where they’re glued up and set to dry. Braces are then carved and installed onto the guitars’ tops—which we see being laser cut to precision—and backs. Once the sides are bent, a rim is applied, glued, and a guitar body is made. Then, binding is installed, necks meet the bodies, frets meet fretboards, guitars are finished, and we meet the imposing and futuristic polishing robot, which makes that finish shine.
By the time the tour winds down in the setup department, we witness the final steps of the Martin creation process, where guitar get the Plek-machine treatment, get strung up for the very first time, and electronics are installed. Quality control doesn’t stop until after every instrument spends time in four-day hold and gets a thorough reinspection before shipping off to its next destination.
The modern Southern rockers recently played Nashville’s Ryman Auditorium, and guitarists Charlie Starr and Paul Jackson displayed a bevy of gear every bit as hardworking as these road dogs.
Right now, they’re in Europe, but Atlanta-based rockers with a distinctly Southern musical accent, Blackberry Smoke, smoked Nashville’s Ryman Auditorium for two nights in February before jumping the pond.
Their latest album, You Hear Georgia, was produced by Dave Cobb in Nashville, and hit the top of the Billboard Americana/Folk chart when it was released in mid-2021. PG’s John Bohlinger caught up with guitarists Charlie Starr and Paul Jackson before their sold-out show at the Ryman to run down their ever-expanding universe of gear.
Brought to you by D’Addario XS Strings.
Battered, Not Fried
This 1956 Gibson Les Paul Junior was professionally refinished in the ’70s, but Charlie Starr has put some serious miles on this one-pickup wonder. The battered badass with a dog ear P-90 and all his electrics are strung with D’Addario XL Nickel Wound strings, .010–.046. He uses InTuneGP Heavy picks and a ceramic Charlie Starr Signature Osanippa Creek Slide.
Like Ernest Tubb and other guitarists from the classic annals of entertainment, Starr has a greeting on the back of his ’56 Junior for the fans.
Barnburner
For some semi-hollow tone and feel, Starr goes with his stock 1964 Gibson ES-335 in Cherry Red with a Bigsby. The guitar belonged to a friend’s grandfather, and when Starr acquired it, he says, “It had gouges at the C, G, and D,” positioning his hand over the open chord shapes. He had it re-fretted by Stan Williams in Georgia, who told Starr, “This guitar looks like it's been sitting outside in a barn since 1964. And I don't know how the dude was able to get a bird to shit inside that f-hole.”
Physical Advantage
Starr maintains that this 1965 Fender Esquire in factory black, like his other single pickup guitars, sounds larger than most as there are less magnets interfering with the string vibration. He adds, “I’m told that it’s a physics thing. And I’m a physicist, so I subscribe to that theory.”
The Rest of the Best
Here are the Starr's other main stage rides (clockwise from the top left): a 1956 Gibson Les Paul Jr., a 1963 Fender Esquire, a Fender American Nashville B-Bender Telecaster, and a 1964 Gibson SG Jr..
Tone Trifecta
“This is on all the time,” Starr says of his Echopark Vibramatic 23, which he pairs with a tall cab. “It's basically a tweed Deluxe, and it adds that 6V6 creamy sweetness all the time.” The maker of Blackberry Smoke’s 50-watt Germino heads, Greg Germino, personally recommended this Germino Lead 55LV (left) to Starr, and is paired with a 4x12 cab. And the other Germino is a Master Model 50.
Charlie Starr's Pedalboard
Starr’s pedalboard features a Cry Baby Wah, a PCE-FX Aluminum Falcon Klon clone, an Analog Man Sun Face, Chase Tone Secret Preamp—“a preamp that accidentally made everyone’s signal a little sweeter,”—Wampler Faux Tape Echo, Fulltone Supa-Trem, DryBell Vibe Machine, Analog Man-modded MXR Phase 45, and a Polytune 3. XTS XAct Tone Solutions supplies the juice. Starr tapes a few of the pedals’ knobs to make sure his settings don’t go missing in action.
Paul Jackson's Ol’ Reliable
Paul Jackson’s number one is his 1979 Les Paul, which has been modded with a Seymour Duncan ’59 neck pickup and a Pearly Gates bridge pickup. He says he got it at a Guitar Center in Atlanta about 18 years ago—it also sports Dickey Betts’ autograph. Jackson strings this and all his electrics with D’Addario .010-.046s.
Black Magic
This black Gibson SG Standard—one of Jackson’s pair of SGs—was a gift from Frank Hannon of the band Tesla, who signed the back of it.
Keep It Together
Jackson’s Martin D-28 currently has gaffer tape holding down its binding.
Gibsons Galore
The other three touring staples for Jackson include a 1978 ES-335, a 40th Anniversary Les Paul Ebony 1991, and a 1998 Gibson SG Les Paul Custom Shop Historic.
De-Modded For Classic Tones
One of the two amps Jackson tours with is a pre-’85 Marshall JCM800 50-watt with a stock 4x12 cab. You’ll see it has a sticker that says “Paul Jackson Mod”—he had it modded at one point, but later took it to Andrews Amp Lab in Atlanta to have them “turn it back into a Marshall.” Along with the Marshall, Jackson’s Vox AC30 is on “all the time.”
Paul Jackson's Pedalboard
Jackson and Starr’s pedalboards have more than a few things in common—Jackson’s also equips his with a Cry Baby Wah, Wampler Faux Tape Echo, and a PCE-FX Aluminum Falcon Klon clone—although Jackson’s is an Aluminum Falcon III. Other pedals on his board include a Radial Twin-City ABY Amp Switcher, JHS 3 Series Reverb, MXR EVH Phase 90, Way Huge Overrated Special Overdrive, and an Ibanez Mini Tube Screamer. Power comes from a Truetone power supply. Of the EVH Phaser, Jackson says, “If you don’t know what you’re doing, hit the phase pedal. nobody will ever know.”
Inflation is rough on the guitar market, but to those who are old enough to have been guitar shopping in the 1970s, the current price hikes won’t seem so surprising.
After two-and-a-half years of Covid-created mayhem, who doesn’t want to celebrate? And what better way to celebrate survival and better times to come than with a new rig? The bucket list of guitars you’ve wanted for months or even years is long, but this is no time to start at the bottom. Whether it’s a guitar, that otherworldly octave mandolin, or an amp or boutique pedal, it’s time for a reward that only you can deliver. The top item on your list is finally available, you’re ready to buy, but suddenly you notice the price: What the …? Are they kidding? You check other sources but it’s not a misprint, and certainly not a joke. The price of your reward to yourself for sticking it out and staying safe has gone up, and not by just a few bucks. You’ve been eyeing this gear for quite a while and the price hadn’t changed much—until now. What’s going on?
Welcome to inflation, the killjoy that punishes you for not having purchased something months earlier, perhaps before you could afford it. In retrospect, a few months of additional interest on your credit card would have been a bargain compared to the price increase you’re looking at now. Unless you’ve been living in a cave in the wilderness, you’ve heard about inflation, of course, and noticed it at the grocery store, and you’ve certainly felt it if you’re putting gas in your car. But when inflation hits your music budget, it feels personal, more insulting, and unfair.
The shock a price hike delivers depends more upon your age than you might think. For geezers like this writer, the recent price increases of guitars don’t seem that horrible. But those who started buying guitar gear less than 30 years ago usually began their shopping in a very different pricing landscape, so some time-machine data crunching might help ease the pain. Rather than wade into the Wall Street weeds of charts and graphs tracking inflation over the last several decades, we’ll use the cost of Martin’s venerable D-28 acoustic, partly because it’s so well-known but also because the model was essentially unchanged for so many years.
When inflation hits your music budget, it feels personal, more insulting, and unfair.
C. F. Martin had been forced to raise prices every year in the late ’60s, as labor costs in the U.S. were rising steadily. But inflation hit especially hard in the early ’70s. The cost of building an acoustic guitar like the D-28 was almost all labor—the prices Martin paid for Sitka spruce, East Indian rosewood, mahogany, plus a set of Grover Rotomatics and a case were a small percentage of what you were paying for when you bought a polished and playable dreadnought. Martin’s list price of a D-28 first crossed the $500 line in July 1972, when it went from $495 to $570. The next price increase came only nine months later and was even more painful, going up to $660. Then came two more price increases, and by September 1974 the price had jumped to $770. Those numbers represent a price increase of more than 50 percent between early 1972 and the fall of 1974. No wonder a popular parody of Janis Joplin’s humorous “Mercedes Benz” began:
Oh Lord, won’t you buy me a D-Twenty-Eight
My friends all have Martins, how long must I wait?
The prices keep rising, I fear I’m too late,
So Lord, won't you buy me a D-Twenty-Eight
Yet 20 years later, inflation in North America had long since cooled. Price increases throughout the ’70s and ’80s had taken their toll, and Martin’s D-28 crossed the $2,000 line in 1993 (to $2,060), but then leveled out. Ten years later, the MSRP of a D-28 was still less than $2,500 ($2,469 in 2004). That’s an increase of 20 percent over more than a decade. Needless to say, the young guitar-picker who’d been saving for a D-28 in the late ’90s, when the price was unchanged for five years and then went up only $69, didn’t feel punished for saving. But during the high-flying inflation of the early 1970s, even folk-rockers and the bluegrass faithful, at least when shopping for a new D-28, were singing the blues.
The takeaway from all this? Financial forecasts suggest that inflation isn’t going to back off in the near future. Buying that dream rig now rather than later is probably a good idea, especially if you put it to good use!