transistors

In the pedal-building community—as in Alcatraz—sharing is caring.

When I have a conversation about business with someone outside of the music industry, I often find it leads to a discussion of competitors or competition. These terms tend to place a comedic smile upon my face. Both of those words are almost always used by the person not in the music industry. As natural as the concept of competition is, the response I give is often received as unnatural. This could solely be because folks are not used to hearing how our industry actually operates internally.

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