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Santa Cruz Guitar Company’s Richard Hoover: 50 Years of Changing the Game
Artist Features

Santa Cruz Guitar Company’s Richard Hoover: 50 Years of Changing the Game

When Hoover started SCGC in 1976, he wanted to offer acoustic players a new sound. Half a century later, the acclaimed luthier recounts how he got here and what’s next for the California guitar builder.

Toronto’s Frank Brothers Build Guitars From the Heart
Gear Features

Toronto’s Frank Brothers Build Guitars From the Heart

A decade ago, Tim, Nick, and Jon Frank launched a business together. Today, Frank Brothers Guitar Company builds for some of the industry’s most discerning players, but the lessons the siblings learned as kids are still at the heart of every instrument they create.

Two individuals in denim jackets stand confidently in a gritty, urban setting.
Artist Features

Home Front’s Post-Punk Call to Arms

With their new record Watch It Die, the Edmonton rabble-rousers storm the gates of the post-punk revival.

Meet the Brands Powering the DIY Guitar Revolution
DIY

Meet the Brands Powering the DIY Guitar Revolution