NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, celebrated 125 years of NAMM at The 2026 NAMM Show — a powerful week that concluded on Jan. 24 and set the music industry’s narative for years ahead. Featuring five days of incredible education, live concerts and special events, alongside three days of extraordinary exhibits and brand activations, this year’s show featured 1,650-plus exhibitors representing over 5,400 brands and more than 200-plus educational sessions for NAMM member communities.
The 2026 NAMM Show highlighted innovative music technologies, product introductions and trends that will shape the future of the music industry during a five-day-long platform for networking, connections and meetings that are critical for uniting and growing music makers globally.
“The 2026 NAMM Show once again delivered an incredible week of unity and energy for our global NAMM members, showcasing products, partnerships and networking for the entire music industry,” said John Mlynczak, NAMM president and CEO. “NAMM continues to be the global stage for our industry to announce groundbreaking products, establish transformative partnerships and gain valuable education that drives success for our industry for the rest of the year.”
NAMM SHOW 2026 BY THE NUMBERS
60,000+ show attendees, including 8,760+ international attendees from 122 countries, regions and territories
1,650+ exhibitors representing 5,400+ brands, which is 25% more than 2025
Nearly 15,000 artists demonstrating and endorsing products and brands
1,600+ media, influencers and content creators reaching over 200+ million followers, which is 50% more than 2025.
NAMM SHOW 2026 SET LIST HIGHLIGHTS
Product Launches
The NAMM Electronic Press Kit, an online book of product and show announcements, tripled in size from 2025, with nearly 400 brands and companies using the platform to launch new products at The NAMM Show.
NAMM Global Media Day
Now in its third year, NAMM’s Global Media Day featured iconic brands spanning music, sound and entertainment technology categories to announce more than 500 ground-breaking products and business news to an exclusive media/creator/podcast-only audience of 750-plus guests.
NAMM Events and Awards Shows
Providing the platform for some of the industry’s best awards shows and live events, The 2026 NAMM Show saw sold-out crowds all week long, starting with the TEC Awards, followed by The Bass Awards Show, She Rocks Awards and The Parnelli Awards. Each show catered to a thriving professional community that gathered to honor the best of the best in each category.
Looking Back on NAMM, 125 Years Later
NAMM has been consistently guided by the best minds in the music business, who share a common desire to grow the industry and music making. Ever since 1901, NAMM leaders have come together, even as competitors, to ensure their association is helping the entire industry expand. The 125-year timeline is fully digitized and available to everyone on NAMM.org
NAMM’s Music for Life Honor Awarded to Industry Icon Rick Beato
NAMM presented globally acclaimed producer, educator, musician and YouTube creator Rick Beato with its highest honor, the Music for Life Award, in recognition of his lifelong contributions to music and commitment to inspiring music makers. In an exclusive Thursday morning Q&A with NAMM President and CEO John Mlynczak, Beato discussed his early musical influences, the music products that have helped define his career and the future of the music business in the age of AI.
NAMM’s Grand Rally for Music Education
NAMM rallied the industry around its mission Saturday morning, highlighted by magical moments with Grammy Award-winning artists Victor Wooten and Chad Smith. The session, hosted by John Mlynczak and Julia Rubio, brought the audience to its feet with inspirational performances, conversations and messages, as well as live performances from Roots of Rhythm.
The NAMM Foundation
In honor of our 125th “NAMMiversary,” and the upcoming 250th anniversary of the United States, the NAMM Foundation — with a generous $125,000 matching donation from Chris Martin, past chair of NAMM — announced at the 2026 show a total of $250,000 in funds to give back.
The Return of NAMM NeXT Europe and New NAMM NeXT Latin America
Coming off the success of last year's inaugural event, NAMM NeXT Europe will return and NAMM NeXT Latin America will debut in 2026. These NAMM NeXT events are one- to two-day leadership conferences that will gather our industry to focus on how we can grow the industry and address common challenges.
The 2027 NAMM Show is already in the works for January 26-30, 2027, at the Anaheim Convention Center. Booths with early bird rates and discounts are available now at NAMM.
John Bohlinger chats with Sacha Dunable about the new Minotaur DE, available in iterations with EMG 81/85 pickups and with passive Cthulhu pickups. Also showcased: the Will Putney signature Cyclops with built-in Electro-Harmonix Pitch Fork pedal and single EMG 81, plus new custom shop seven-string models across all Dunable platforms with in-house pickups and Hipshot hardware.
Dunable
Minotaur DE
SCALE LENGTH: 25.5"
NECK PROFILE: 1.65" nut width, .81" thick at 1st, .89" at 12th, Medium "C" profile
Dunlop's Bryan Kehoe takes us on a tour of some fantastic new gear, including the MXR EVH Modern High Gain pedal developed with Eddie Van Halen, featuring input/output boost, smart noise gate, and bass shift switch. Also on the docket: the Way Huge Jumbo Fuzz Swollen Pickle XXX with silicon/LED clipping switch and high-output volume and the limited-edition Iron Maiden Killers Cry Baby.
MXR
EVH Modern High Gain
Unleash the full force of your rig with the MXR EVH Modern High Gain Pedal. Designed in direct collaboration with Eddie Van Halen in 2015, this powerhouse of a device delivers EVH High Gain tone in raw, uncompromised and crushing form. It’s searing, it’s intense, and it’s razor sharp.
Silvertone's Rick Taylor takes us through the new 1446 Semi-Hollow, updating the 1962 classic with center-block construction, set neck, modern neck profile, and era-specific mini-humbuckers reverse-engineered from original Gibson P13 pickups with Alnico 5s. Available with Bigsby or trapeze tailpiece, the pickups are also offered as a standalone matched set.
Silvertone
1466
Silvertone has reintroduced the iconic 1446 semi-hollow electric – one of the most recognizable guitar models in rock history.
Played by legendary artists Chris Isaak, Elvis Costello, Hubert Sumlin and more, the Silvertone 1446 is now, for the first time in decades, that sound - and that guitar - can be yours.
Originally sold through the Sears catalog from 1961 to 1967, the Silvertone 1446 holds a special place in electric-guitar history. Over the last 60 years it has become one of the most sought-after models among recording artists and collectors.
Now, Silvertone proudly reintroduces the 1446 - meticulously recreated with modern performance features while honoring every detail that made the original a legend.
Gibson's Dinesh Lekhraj walks us through the brand's new ES-335 models offering '50s and '60s options—the '50s featuring a chunky neck profile, dot inlays, and Alnico 3 pickups, and the '60s with a slimmer taper, block inlays, and hotter T-Type pickups. We also check out cool Custom Shop ES-330 reissues in '59 and '62 specs, with dog-ear P-90s, trapeze bridges, and full-hollow construction. Also new: the Victory offset, now available with longer 24 3/4" scale, 24 frets, ebony fretboard, and Floyd Rose (or fixed bridge), with baritone and seven-string versions coming soon.
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