A look into the history of Orange Amps, Orange Records, and Orange Studios and the landmark products along the way.

The Orange Beach Buggy, 1970
"Cliff Cooper took advantage of the dune buggy trend of the '60s and '70s and built four kit buggies powered by Volkswagen Beetle engines. He sold three, and all of the buyers kept the orange logo on the car. The eye-catching vehicles proved to be engaging advertising, expanding the company's brand awareness around London. Here, the Orange Shop staff happily pose: Robin, Cliff, Rocky, Ed, and Veronica."

To read more from The Book of Orange, check out our exclusive excerpt!

Who wouldn't love to add a Supro Flanger to their rig? Now's your chance! Enter here for today's Stompboxtober giveaway!

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The Trigger Fly Capo builds on the original Trigger Capo—Dunlop’s most popular capo design—designed for better handling and tuning stability.

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Gretsch honors the late AC/DC co-founder, guitarist, and songwriter with an all-new signature guitar, Limited Edition Malcolm Young “Red Beast” Signature Jet.

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Introducing the new Boogie Cabinet Series, comprised of new guitar cabinet offerings and long-time Mesa player favorites.

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