Musikmesse isn’t what it used to be, show veterans say. Attendance is far from peak. There are fewer full exhibition halls. High participation costs (and the ability to announce and publicize products digitally) have prompted numerous companies to bypass the once-essential event.
But you know what? Messe is still huge.
NAMM’s European equivalent, held each year in Frankfurt, Germany, is substantially larger than its Anaheim counterpart. Far louder, too: As at NAMM, “sound police” armed with decibel meters patrol the floor, but they’re slackers. Messe is deafening.
But, hey, what’s a little tinnitus when you get to spend four days ogling so many cool new music products? From March 12th through 16th we roamed the vast halls, marveling at superbly crafted boutique instruments, solid working-player tools, and some remarkable budget-gear bargains.
The show highlights? For North American players like us, it’s probably the chance to fondle the phenomenal creations of small-production European shops whose instruments tend to be scarce in the States. The phrase “Old World craftsmanship” may be a cliché, but Messe schools you on how it became one. You can hardly turn around without being dumbstruck by a ravishing instrument that blends the engineering chops of Stuttgart or Turin with the design elegance of Milan or Barcelona.
But our report isn’t just some glamour-gear buyers’ guide for investment bankers and lottery winners indulging in a European grand tour. Quality work and compelling style were equally evident in mid-priced gear for working stiffs and in some remarkable entry-level bargains.
It’s hard to summarize such a vast event with a simple tag—but if pressed, I’d go with “retro fun.” Per usual, vintage-inspired designs reigned supreme. But we saw more manufactures playing with vintage aesthetics, recombining old-school elements in winning new ways. By and large, manufacturers seem to be having fun. We certainly were—and it’s not just the beer and schnitzel talking!
Lr Baggs Element Active System Vtc Undersaddle Acoustic Pickup
LR Baggs Anthem SL Soundhole Microphone/Undersaddle Acoustic Guitar Pickup
LR Baggs M1 Passive Acoustic Guitar Soundhole Humbucker Pickup
The Martin D-11E Rock the Vote acoustic-electric guitar is a special edition instrument crafted to inspire people to participate in our democracy. This collaboration between Martin Guitar, David Crosby’s estate, Rock the Vote, and artist Robert Goetzl tells a powerful story. “David was a patriot,” says Executive Chairman Chris Martin IV. “He believed deeply in this great experiment of ours, and his passion for voting is something we wanted to honor and continue.”
The vision for the original D-16E Rock the Vote guitar launched back in 2020 was born from a conversation between Chris and David Crosby, partnering with Rock the Vote to encourage people to register and participate in federal, state, and local elections. That conversation led to blending Robert’s compelling artwork with Martin's renowned craftsmanship. Robert shares, “David threw out this quote, that ‘democracy works if you work it,’ and that became a guiding theme for the artwork.”
A reissue of that original guitar, the all-new D-11E Rock the Vote model includes new features like an LR Baggs M80 soundhole pickup paired exclusively with Luxe by Martin® Kovar™ strings. Kovar is a unique alloy of two ferromagnetic metals, nickel, and cobalt, not found in conventional phosphor bronze strings. When paired with the adjustable M80 humbucking coil, these strings are guaranteed to deliver an exceptional acoustic-electric experience. It’s the ideal pairing for players seeking warm, authentic, amplified tones in any performance setting.
The D-11E Rock the Vote acoustic-electric is crafted with premium materials, including American sycamore satin back and sides and a spruce gloss top showcasing Robert’s custom artwork. Its Dreadnought size and unique 000 depth offer players a powerful, projective sound with strong bass and a comfortable feel. It also features a satin select hardwood neck, ebony bridge and fingerboard, silver binding, and includes a softshell case made of hemp.
This guitar not only commemorates David Crosby’s legacy, but through this collaboration, Martin Guitar is proud to support Rock the Vote with a $5,000 donation. Rock the Vote is a non-partisan, non-profit organization dedicated to building the political power of young people, and over the past 30 years it has helped register over 14 million voters. According to the organization, “In 2024, Millennials and Generation Z will comprise 44% of American voters. Young voters are new voters and as new voters they face unique obstacles to voting... Our efforts focus on research-driven programs and innovative solutions to right the system and ensure each youth generation is represented in our democracy.”
"We are thrilled to partner with Martin Guitar to harness the power of music in inspiring young musicians and their fans to engage in our democracy," said Carolyn DeWitt, President and Executive Director of Rock the Vote. "Music has always been a catalyst for change, uplifting critical issues and driving people to action. As we face the defining challenges of 2024, it's essential that young voices are heard and their passion is transformed into meaningful participation at the polls," adds Carolyn DeWitt, President & Executive Director of Rock The Vote.
With only 47 of these guitars made, honoring the election of the 47th U.S. president, each one represents a commitment to encouraging civic participation through the universal language of music. “I believe it’s our responsibility as citizens to participate in our democracy,” says Chris.
For more information, please visit martinguitar.com.
