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D’Addario Releases New Straps and Picks Celebrating 60 Years of Beatlemania

D’Addario Releases New Straps and Picks Celebrating 60 Years of Beatlemania
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By NewsOct 17, 2024
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A compilation of press releases from the Premier Guitar team.
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D'Addario celebrates the Beatles' 60th Anniversary with exclusive gear commemorating their iconic 1964 US Tour. Limited-edition picks and straps feature designs inspired by their legendary Ed Sullivan show performance and U.S. tour ticket stubs.

On the night of February 9th, 1964, 73 million people tuned in to the Ed Sullivan show and met four lads from Liverpool. D’Addario is commemorating this incredible time in music history with an exclusive Beatles 60th Anniversary collection. These limited-edition picks and straps come in two designs: the “Arrows” design features the TV backdrop from their performance on the EdSullivan show; the “1964 Ticket” design showcases a collage of ticket stubs from the U.S. tour which followed the iconic performance.

D'Addario is also releasing its first-ever John Lennon picks and straps in two collections: “Live” and “Mind Games.” The Live collection celebrates the legend’s solo performances with two meticulous replicas of straps he wore on stage, as well as Rooftop picks, featuring the pattern seen on John’s strap during the Beatles final live performance. “Mind Games” highlights the artwork from the album and single of the same name, on a strap and pick, respectively.

For more information, please visit daddario.com.

beatlesstrapspicksd'addario

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