Danelectro Launches Peace, Love & Fuzz

The newly released book chronicles the life and career of Steve Ridinger, the man responsible for reviving Danelectro Guitars and the founder of Foxx Pedals and SnarkTuners.

"His production team worked until midnight trying to keep up with orders for the new pedals, often serenaded by the sound of fistfights and breaking bottles from the seedy beer bar next door."

"The story continues as Ridinger brings Danelectro – dormant for 30 years – back from obscurity in 1998 and sells more than 100,000 guitars in the first year. And later, during a long illness, Ridinger designs a better clip-on guitar tuner. He launches Snark in 2010 and it immediately becomes the market’s most popular tuner, with more than 15 million sold to date."

The book’s 87 pages was brought together to offer a fast-paced, firsthand account of energized entrepreneurship, as well as perseverance through devastating setbacks and challenges.

Ridinger’s prescience and innovation have won a broad range of admirers in the musical instruments industry. “Steve Ridinger is one of the most interesting people in the world,” says Josh Scott, founder of JHS Pedals. “Since his early teenage years, he has always been at the forefront of what was about to happen.”

“Peace, Love & Fuzz: The Amazing Story of Danelectro® Guitars, Snark Tuners, and Foxx Pedals” carries a $9.95 price and can be purchased at sweetwater.com.

For more information, please visit: https://www.sweetwater.com/store/detail/PeaceLvFz--danelectro-peace-love-and-fuzz-the-[…]ory-of-danelectro-guitars-snark-tuners-and-foxx-pedals-book.