Designed to inspire the next generation of young musicians, the guitars come fully equipped with learning tools including chord flashcards and access to Loog’s learning app, Loog Guitar.
Children’s guitar brand Loog and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced the launch of the Fender x Loog collection, a collaboration featuring kid-sized, versions of Fender’s iconic guitar models. Fender x Loog brings Loog’s signature elements to Fender’s Stratocaster® and Telecaster® guitar designs including 3-strings, one pickup, one knob, and Fender’s trademark headstock design - small in size and big in sound. The guitars, manufactured by Loog and designed alongside Fender’s innovative product team, come fully equipped with learning tools including chord flashcards and access to Loog’s learning app, Loog Guitar. The app is available for free in the Apple and Google Play stores and includes video lessons and game-like exercises. Exclusively made for this partnership, the guitars also come with a booklet telling the story of Fender’s first electric guitars.
“I'm very proud of this collaboration. The Fender x Loog collection is a great way to introduce kids to the world of electric guitars and celebrate two of rock ’n’ roll's seminal instruments: the Telecaster® and the Stratocaster®” announced Rafael Atijas, founder and CEO of Loog Guitars. “To work alongside Fender's team on this project has been a pleasure and I'm honored that we were given the opportunity to reimagine these design masterpieces as 3-string electric guitars for children."
The Fender x Loog collection features two models: a mini 3-string Stratocaster® guitar available in black and a mini 3-string Telecaster® guitar available in Fender’s signature Seafoam Green. Both guitars come equipped with a single-coil pickup and a standard ¼ jack that allow them to be plugged into an amplifier. Loog's trademark design element, the slim 3-string fretboard, sets them apart as an ideal choice for children. With chords simplified to only three notes, learning becomes more accessible and less intimidating for young players. Utilizing standard guitar strings and tuning ensures everything learned on a Fender x Loog guitar can be applied on a 6-string guitar as well.
"It was a natural fit to collaborate with Loog, providing young artists with new tools as they take their first step in their musical journeys," said Richard Bussey, VP of Accessories, Lifestyle, and Licensing at FMIC. "With a history of supporting music education, Fender and Loog came together to blend Fender's renowned craftsmanship with Loog's mission of teaching children to play. This exciting partnership aims to foster creativity and enhance accessibility for aspiring artists, nurturing the rock stars of tomorrow, one chord at a time."
The Fender x Loog guitars retail at $199.00 and are currently only available in the United States on loogguitars.com, Fender.com, and in key retailers nationwide with plans to expand to Europe, Japan, and Australia later this year.
For more information, please visit loogguitars.com.
The Grammy-nominated, singer-songwriter string bender joins John Bohlinger at the Eastside Bowl where the two cover serious topics (bipolar), new gear (a pair of El Dorado guitars from Epiphone and Banker), and working with monster producers.
The riffmeister details why he works best with musical partners and how that's been successful in both Alice in Chains and his solo career, including new album I Want Blood.
This passionate builder designed a custom Strat/Tele pair, both adorned with hand-painted replicas of The Starry Night.
Okay, I plead guilty to having owned over 150 electric guitars in the past 60 years. So, for kicks, with my experience by way of Fender, Gibson, Ricky, Gretsch, PRS, Guild, Teisco, and others, I decided to attempt to make my own axes from scratch. I found that this endeavor was synergistic—much like envisioning, composing, performing, and recording a song. With my long-time San Diego techie, Val Fabela, doing the assembly, I started carefully designing, engineering, and procuring all of the components.
Our winning guitar builder, Edward Sarkis Balian.
The Vincent van Gogh Stratocaster, aka “Vinnie,” was the initial project. Starting with a Canadian alder body, an artist in Italy (who wishes to remain anonymous) applied the Starry Night painting to the front, sides, and back. The heavily flamed, roasted maple neck has the typical 21 frets with a 25.5" scale, and sports yellow pearl-dot inlays. After careful consideration of my playing styles, I went with a configuration using Fender ’57/’62 Stratocaster pickups. I used an upgraded, noiseless, 5-position Switchcraft assembly for the switching circuit. Fender locking tuners, a custom-fitted bone nut, and a Kluson K2PTG 2-point whammy system and brass bridge complete the low-action setup. Overall gold hardware completes the look. Vinnie’s fighting weight is 7.1 pounds.
This is what stars look like from further in space, at least as far as this special build is concerned.
I was so happy with this Strat that I decided it needed a brother, so I started on a Tele. Logically, I named the Tele “Theo,” after Vincent van Gogh’s younger brother. Again, with a Starry Night body painted by the same artist, I coupled a Canadian alder body with a lightly roasted, flamed-maple Stratocaster neck. (Hey, if it was good enough for Jimi to experiment with a Strat neck on a Tele body, why not try it?) And, as expected, my techie Val did a brilliantjob of joining the neck to the body.
The Van Gogh Tele, aka “Theo,” built to similar specs as the Strat and also featuring a lightly roasted, flamed-maple Strat neck.
For pickups, I went with Fender’s vintage-correct ’64 Tele set. As for a harness, the super-quality Hoagland Custom 4-position switching is unique, in that it gives a 15 percent boost and a very killer tone in position 4! Fender locking tuners, a custom-cut bone nut, and a Gotoh GTC201 brass bridge completes its setup. Gold hardware complements the overall look. Strangely enough (or perhaps hereditary?), the Tele matches his Strat brother’s weight exactly, at 7.1 pounds.
It's not in a museum, the the Theo guitar is certainly a work of art.
But how do they sound? Magnificent!Throw in my trusty Keeley compressor, Fulltone OCD, and Fender or Mesa/Boogie tube amps, and the van Gogh boys both easily equal or surpass my White Penguin, White Falcon, PRS Custom 22, Lucille 345 stereo, 335, SG TV, Les Paul Standard, Esquire, or Joan Jett.
I’m hoping the real van Gogh brothers would have been proud of these two magical, musical namesakes.
Jeff "Skunk" Baxter expands his acclaimed first-ever solo album, Speed of Heat, with a brand new Storytellers Edition, featuring brand-new commentary tracks.
For over five decades, audiences worldwide have marveled at Baxter’s inimitable and instantly recognizable guitar playing and generational songcraft. His output spans classic records as a founding member of Steely Dan and member of the Doobie Brothers in addition to hundreds of recordings with the likes of Donna Summer, Cher, Joni Mitchell, Rod Stewart, Dolly Parton, and many more. During 2022, he initially unveiled Speed of Heat, showcasing yet another side of his creative identity and introducing himself as a solo artist.
On the Storytellers Edition, his fascinating commentary pulls the curtain back on both the process and the message of the music. This version traces the journey to Speed of Heat and its core inspirations as shared directly by Baxter in the form of detailed anecdotes, candid stories, and insightful commentary on every track.
The 12-songalbum, co-produced by Baxter and CJ Vanston, is a riveting and rewarding musical experience that features a host of brilliantly crafted originals co-written by the guitarist and Vanston, as well as inspired versions of some of the great classics. Along the way, Baxter is joined by guest vocalists and songwriters Michael McDonald, Clint Black, Jonny Lang and Rick Livingstone. Baxter notably handled lead vocals on his rendition of Steely Dan’s “My Old School.” Other standouts include "Bad Move" co-written by Baxter, Clint Black, and CJ Vanston, and “My Place In The Sun”, sung by Michael McDonald and co-authored by McDonald, Baxter and Vanston.
As one of the most recorded guitarists of his generation, Baxter’s creative and versatile playing has been heard on some of the most iconic songs in music history, including “9 to 5” by Dolly Parton and “Hot Stuff” by Donna Summer.
The stunningly diverse collection of material on Speed of Heat presents a 360-degree view of the uniquely gifted musician.
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