Inside the Amp Company Designing Joe Satriani’s Secret Weapon

The company's founding master luthier Richard Hoover invites PG's John Bohlinger inside his NorCal guitar sanctuary. The first installment shares Hoover's deep appreciation and reverence for wood and nature. He explains that he was moved by the redwoods at an early age setting him up for a life among the trees. He then gets into how he sustainably sources exotic tonewoods from across the world before detailing how he mixes violin-making traditions with the modern scientific analysis he's helping collect with Stanford to try and build the best instruments possible.