Blues-rock's most fervent gear collector discusses life at home and the future of his massive collection.
How Joe Bonamassa Promotes His Own Shows
Cory Wong: I heard that you're quite the gangster when it comes to your deals and touring. And I am down with this and I gotta get a little info because I've had other people talk about doing this sort of thing and your rolling the most gangster I've heard out of anybody. You don't take the traditional route where you book tours through promoters. I've heard that you rent the venues yourself and you promote the shows yourself. And that way you're taking promoter side and artist side. That's what I'm talking about. Tell me how you started pulling that off.
Joe Bonamassa: It all started in 2005 when I was domestically ... I was starting to draw about 200 to a 1,000 people. It would just, it would be all over the shop. So it's almost incredible. It'd be incredibly hard to scale a tour. Meaning one night you're playing to 180 people. The next night you're in Fort Wayne, Indiana and you got 1200. You know, production is based on the ... Once it starts to, even out, you can actually go, "Okay, we can bring this amount of lights. We can afford to do this and that." And we'd always have this standing house gig in Jacksonville, Florida, and in Fort Wayne, Indiana, which at that point in time where my two biggest markets domestically. And we were firewalled by these promoters. My manager and I, who now have been together for 30 years. And they basically all intensive purposes, you know, told William Morris my agent at the time, which by the way, I don't have an agent anymore, either got rid of them. So if you wanna keep it going, you want ...
Cory Wong: Yeah, it's an extra 10 percent. I like that.
Joe Bonamassa: It's called the vertical integration.
Cory Wong: Keep at it. I'm in this I'm this is what I'm here for.
Joe Bonamassa: Okay. And everybody goes, "How do you get all those fucking guitars, Bonamassa?" It's called a vertical integration. So, the idea is we started to look at these markets and we're going, "They were offering us $3,500 or $2,500. And those were our biggest paydays. And we said, "Well, how much, if we took all the gross receipts from this one club tour we were doing and promoted the Embassy Theater in Fort Wayne?" Which we still play, which holds 2,600 seats. We knew we couldn't sell 2,600 seats, but we were the place that B.B. King played and I'd opened for him there. Same thing in Jacksonville. We went from this place called Freebird Live to where it was kind of a club to the Florida Theater, which was 1,600 seats. We knew we couldn't sell 1,600 seats, but people don't have eyes in the back of their head. And then we could shut the balcony down. We raised the ticket price and we went out and rented some lights and made it like, you know, we were pretend rock stars. Like, we've actually put on a real gig.
By the time it was all said and done $3,500 turned into $25,000 after you've paid all the expenses, ding, ding, ding, ding, ding, ring the bell. Okay. Now, how do you scale it? Well, then every tour from 2000 to 2008 we would cherry pick our best markets. And we would go in and we would four wall and four wall is just a high falutin' Madison Avenue term for we're gonna rent the venue and put the gig on sale. And by the time 2008 ended, we were not only four walling everything in America, we were four walling in Europe as well. And we now don't do a show that has a traditional quote, unquote promoter with it because of those reasons. And we can put on the kind of production and show that we really think the fans deserve. And that's basically the model ... betting on yourself time and time and time again.
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Joe Bonamassa On Post-Pandemic Life
Joe Bonamassa: Well to begin with, when we got sent home on March 12th from Minneapolis, we were supposed to play the State Theater, two nights, Friday and Saturday. We had shown up at Green Bay, the previous Tuesday and had a day off. We were supposed to play Wednesday, day off Thursday, and then two nights in Minneapolis and Tuesday, we were good to go and it started to scale and snowball a little bit throughout the week before. You know, we were calling ahead going, "Hey, what do you wanna do? Are we doing this or not?" They set up the gear. The crew goes in. They put the PA in the air, caterers fire up the bacon and eggs, you know? And at about 10:30, I get a call from the tour manager saying, "Hey, what time do you wanna leave from Minneapolis today?" And I go, "Standard time, 10:15 after the gig," he goes, "No the governor just canceled us." That's when I knew we were done. We show up to Minneapolis, put on the whole charade, but then they canceled at the last minute. I said, "Everybody, we're going home. Enough is enough. The weirdest ... The adjustment for me at first was it was, it was a brick wall and it was very difficult to come off the rollercoaster. But to be honest with you, this has been the year that I've needed to take off for 10 years, and would've never done this myself. And I hate to say that, you know, out of this huge negative impact on both society and people's health and their lives, the one positive that I could say that has affected in my world has been the fact that it forced me to take a break that I would've never taken on my own. And I think that it's going to, I think that bodes well for my future and, and my future mental health and stability.
Joe Bonamassa on the Future of his Gear Collection | Wong Notes Podcast
Article last updated on October 12, 2022.
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Another day, another pedal! Enter Stompboxtober Day 7 for your chance to win today’s pedal from Effects Bakery!
Effects Bakery MECHA-PAN BAKERY Series MECHA-BAGEL OVERDRIVE
Konnichiwa, guitar lovers! 🎸✨
Are you ready to add some sweetness to your pedalboard? Let’s dive into the adorable world of the Effects Bakery Mecha-Pan Overdrive, part of the super kawaii Mecha-Pan Bakery Series!
🍩 Sweet Treats for Your Ears! 🍩
The Mecha-Pan Overdrive is like a delicious bagel for your guitar tone, but it’s been upgraded to a new level of cuteness and functionality!
Effects Bakery has taken their popular Bagel OverDrive and given it a magical makeover. Imagine your favorite overdrive sound but with more elegance and warmth – it’s like hugging a fluffy cat while playing your guitar!
Is this the most affordable (and powerful) modeler around?
Very affordable way to get into digital modeling. Excellent crunch and high-gain tones.
Navigating many modes through limited controls means a bit of a learning curve for a pedal this small.
$179
IK Multimedia Tonex One
ikmultimedia.com
Resistance to digital amps might just be futile at this point. Many tunes you hear—and an increasing number of live gigs—feature a bit of faux-tube tone somewhere in the mix. But while the sound of pro-level modelers can be nearly indistinguishable from their analog counterparts in a mix, the feel and simplicity of a real amplifiers remain appealing and even indispensable to many players. That said, modelers that make usability, convenience, and price priorities can convince even die-hard tube users to see what’s on the other side of the fence. IK Multimedia’s TONEX ONE is one modeling device that might make the cut. It’s likely the smallest, most portable modeler out there. And at $179, it’s easily the most affordable.
Big Tones, Tiny Controls
The TONEX ONE isn’t designed to put a million different options at your feet, and that economy may be the unit’s strongest feature. It features several different modes, but the primary operating mode allows you to either switch between two different models, or simply use the unit as a stompbox. Each model can be an amp, an amp and cab, a pedal, or a pedal driving an amp and cab. Judging by how deep the online repository tone.net is for user-created presets, the options are nearly endless, which speaks to the already sizable user base. It’s a little strange to consider a modeler in a package this small with so few controls. There’s a large main knob that controls volume and gain (when you’re in ALT mode), and above that are three illuminated mini knobs that control the 3-band EQ, gate, compression, and reverb. You can also plug your headphones directly into the pedal, which makes it a dynamite silent practice amp.
My experience with modelers is that high-gain tones and clean tones are relatively easy to achieve and typically very good. After unboxing the TONEX ONE, I loaded up a slightly dirty Vox-style amp to evaluate the edge-of-breakup tones. I paired the pedal with humbuckers (with a coil split option), Stratocaster single coils, and P-90s in a T-style solidbody. With each one, the Vox-style amp was punchy and clear but could also range to very nice higher-gain sounds. Naturally, each version of a modeled amp offers different gain structures, so it pays to experiment. Combining the humbuckers in a PRS SE DGT with a few hot-rodded Marshall emulations and the growl offered tones nearly as good as those from much more expensive modelers. In a blind test, I’m not sure I could hear—or feel—much of a difference. As I explored further and fine-tuned things a bit more, the ToneX One felt more alive in my hand,s and sounded much less shrill in the top end than other digital solutions I’ve encountered.
One of the most obvious tone fixers in a modeler—and maybe one of the most underutilized—is the EQ section, and kudos are due to IK for placing those controls at the fore. Being able to adjust the most immediate tone-shaping options without having to dig through menus or touchscreens is a pleasure.
There are many possible uses for the TONEX ONE. It can serve as a high-quality direct solution on your pedalboard, a portable recording interface, and a plug-and-play practice solution when high volume is a no-go. One handy setup I tried was disabling the cabinet emulation in the pedal and then plugging into the effects return of a combo amp, in this case, a Fender Hot Rod Deluxe. I immediately imagined many backline amp headaches being a thing of the past. You can always plug directly into a flat-response cabinet or PA system too.
Because it has such a small footprint and streamlined controls, harnessing the unit’s full potential, and accessing all the different modes, takes a bit of effort. You can store 20 different presets within the pedal and assign them to any of the three active slots (two for dual mode and one for stomp mode). And although doing this on the fly is handy, I found it much easier to program the presets via the easy-to-use desktop editor.
The Verdict
TONEX ONE benefits from a rather singular focus and its biggest advantage is that it’s not shrouded in unnecessary layers of tweakable options. You can simply load up a base sound or two, drop it at the end of your pedalboard, and go.The included software allows you create your own models and makes swapping presets easy. I did find the multitude of modes, and their color-coded indicators, a bit confusing at times, but IK’s documentation was very clear and got me through any trouble spots. The TONEX ONE would serve well to those who want to explore digital modeling but still hold on to their analog pedalboards, and at $179 it’s a steal.
Beauty and sweet sonority elevate a simple-to-use, streamlined acoustic and vocal amplifier.
An EQ curve that trades accuracy for warmth. Easy-to-learn, simple-to-use controls. It’s pretty!
Still exhibits some classic acoustic-amplification problems, like brash, unforgiving midrange if you’re not careful.
$1,199
Taylor Circa 74
taylorguitars.com
Save for a few notable (usually expensive) exceptions, acoustic amplifiers are rarely beautiful in a way that matches the intrinsic loveliness of an acoustic flattop. I’ve certainly seen companies try—usually by using brown-colored vinyl to convey … earthiness? Don’t get me wrong, a lot of these amps sound great and even look okay. But the bar for aesthetics, in my admittedly snotty opinion, remains rather low. So, my hat’s off to Taylor for clearing that bar so decisively and with such style. The Circa 74 is, indeed, a pretty piece of work that’s forgiving to work with, ease to use, streamlined, and sharp.
Boxing Beyond Utility
Any discussion of trees or wood with Bob Taylor is a gas, and highly instructive. He loves the stuff and has dabbled before in amplifier designs that made wood an integral feature, rather than just trim. But the Circa 74 is more than just an aesthetic exercise. Because the Taylor gang started to think in a relatively unorthodox way about acoustic sound amplification—eschewing the notion that flat frequency response is the only path to attractive acoustic tone.
I completely get this. I kind of hate flat-response speakers. I hate nice monitors. We used to have a joke at a studio I frequented about a pair of monitors that often made us feel angry and agitated. Except that they really did. Flat sound can be flat-out exhausting and lame. What brings me happiness is listening to Lee “Scratch” Perry—loud—on a lazy Sunday on my secondhand ’70s Klipsch speakers. One kind of listening is like staring at a sun-dappled summer garden gone to riot with flowers. The other sometimes feels like a stale cheese sandwich delivered by robot.
The idea that live acoustic music—and all its best, earthy nuances—can be successfully communicated via a system that imparts its own color is naturally at odds with acoustic culture’s ethos of organic-ness, authenticity, and directness. But where does purity end and begin in an amplified acoustic signal? An undersaddle pickup isn’t made of wood. A PA with flat-response speakers didn’t grow in a forest. So why not build an amp with color—the kind of color that makes listening to music a pleasure and not a chore?
To some extent, that question became the design brief that drove the evolution of the Circa 74. Not coincidentally, the Circa 74 feels as effortless to use as a familiar old hi-fi. It has none of the little buttons for phase correction that make me anxious every time I see one. There’s two channels: one with an XLR/1/4" combo input, which serves as the vocal channel if you are a singer; another with a 1/4" input for your instrument. Each channel consists of just five controls—level, bass, middle, and treble EQ, and a reverb. An 11th chickenhead knob just beneath the jewel lamp governs the master output. That’s it, if you don’t include the Bluetooth pairing button and 1/8" jacks for auxiliary sound sources and headphones. Power, by the way, is rated at 150 watts. That pours forth through a 10" speaker.Pretty in Practice
I don’t want to get carried away with the experiential and aesthetic aspects of the Circa 74. It’s an amplifier with a job to do, after all. But I had fun setting it up—finding a visually harmonious place among a few old black-panel Fender amps and tweed cabinets, where it looked very much at home, and in many respects equally timeless.
Plugging in a vocal mic and getting a balance with my guitar happened in what felt like 60 seconds. Better still, the sound that came from the Circa 74, including an exceedingly croaky, flu-addled human voice, sounded natural and un-abrasive. The Circa 74 isn’t beyond needing an assist. Getting the most accurate picture of a J-45 with a dual-source pickup meant using both the treble and midrange in the lower third of their range. Anything brighter sounded brash. A darker, all-mahogany 00, however, preferred a scooped EQ profile with the treble well into the middle of its range. You still have to do the work of overcoming classic amplification problems like extra-present high mids and boxiness. But the fixes come fast, easily, and intuitively. The sound may not suggest listening to an audiophile copy of Abbey Road, as some discussions of the amp would lead you to expect. But there is a cohesiveness, particularly in the low midrange, that does give it the feel of something mixed, even produced, but still quite organic.
The Verdict
Taylor got one thing right: The aesthetic appeal of the Circa 74 has a way of compelling you to play and sing. Well, actually, they got a bunch of things right. The EQ is responsive and makes it easy to achieve a warm representation of your acoustic, no matter what its tone signature. It’s also genuinely attractive. It’s not perfectly accurate. Instead, it’s rich in low-mid resonance and responsive to treble-frequency tweaks—lending a glow not a million miles away from a soothing home stereo. I think that approach to acoustic amplification is as valid as the quest for transparency. I’m excited to see how that thinking evolves, and how Taylor responds to their discoveries.
The evolution of Electro-Harmonix’s very first effect yields a powerful boost and equalization machine at a rock-bottom price.
A handy and versatile preamp/booster that goes well beyond the average basic booster’s range. Powerful EQ section.
Can sound a little harsh at more extreme EQ ranges.
$129
Electro-Harmonix LPB-3
ehx.com
Descended from the first Electro-Harmonix pedal ever released, the LPB-1 Linear Power Booster, the new LPB-3 has come a long way from the simple, one-knob unit in a folded-metal enclosure that plugged straight into your amplifier. Now living in Electro-Harmonix’s compact Nano chassis, the LPB-3 Linear Power Booster and EQ boasts six control knobs, two switches, and more gain than ever before.
If 3 Were 6
With six times the controls found on the 1 and 2 versions (if you discount the original’s on/off slider switch,) the LPB-3’s control complement offers pre-gain, boost, mid freq, bass, treble, and mid knobs, with a center detent on the latter three so you can find the midpoint easily. A mini-toggle labeled “max” selects between 20 dB and 33 dB of maximum gain, and another labeled “Q” flips the resonance of the mid EQ between high and low. Obviously, this represents a significant expansion of the LPB’s capabilities.
More than just a booster with a passive tone, the LPB-3 boasts a genuine active EQ stage plus parametric midrange section, comprising the two knobs with shaded legends, mid freq and mid level. The gain stages have also been reimagined to include a pre-gain stage before the EQ, which enables up to 20 dB of input gain. The boost stage that follows the EQ is essentially a level control with gain to allow for up to 33 dB of gain through the LPB-3 when the “max” mini toggle is set to 33dB
A slider switch accessible inside the pedal selects between buffered or true bypass for the hard-latch footswitch. An AC adapter is included, which supplies 200mA of DC at 9.6 volts to the center-negative power input, and EHX specifies that nothing supplying less than 120mA or more than 12 volts should be used. There’s no space for an internal battery.
Power-Boosted
The LPB-3 reveals boatloads of range that betters many linear boosts on the market. There’s lots of tone-shaping power here. Uncolored boost is available when you want it, and the preamp gain knob colors and fattens your signal as you crank it up—even before you tap into the massive flexibility in the EQ stage.
“The preamp gain knob colors and fattens your signal as you crank it up—even before you tap into the massive flexibility in the EQ stage.”
I found the two mid controls work best when used judiciously, and my guitars and amps preferred subtle changes pretty close to the midpoint on each. However, there are still tremendous variations in your mid boost (or scoop, for that matter) within just 15 or 20 percent range in either direction from the center detent. Pushing the boost and pre-gain too far, particularly with the 33 dB setting engaged, can lead to some harsh sounds, but they are easy to avoid and might even be desirable for some users that like to work at more creative extremes.
The Verdict
The new LPB-3 has much, much more range than its predecessors, providing flexible preamp, boost, and overdrive sounds that can be reshaped in significant ways via the powerful EQ. It gives precise tone-tuning flexibility to sticklers that like to match a guitar and amp to a song in a very precise way, but also opens up more radical paths for experimentalists. That it does all this at a $129 price is beyond reasonable.