PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the finishing, placing of the neck and bridge and finally the balancing of the fretboard. As always, for more gear info and insightful videos, visit Premier Guitar



PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the finishing, placing of the neck and bridge and finally the balancing of the fretboard. As always, for more gear info and insightful videos, visit Premier Guitar

It’s ok for a guitar to not sound like a guitar.

As much as we all love juicy, organic guitar tones, it can be just as inspiring to go the opposite way. Combining various modulation effects, envelope filters, oscillators, and more can result in sounds that owe more to Kraftwerk than Led Zeppelin.

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ESP Guitars announces 43 new LTD and LTD Deluxe guitar models to kick off the new year.

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