Originally priced at $25 and tagged for the student market, this guitar built at the Kawai factory sounds surprisingly good, but its neck is a “husky” fit.
Recently, I celebrated a birthday—and let me tell you, after 50 I just feel thankful for a shot at another day. I’m at the point in life where I wake up with injuries, like random bruises or sore joints after a good night of sleep. What the heck! As part of being over 50, I find it necessary to keep up on my vaccinations and health things, and in my recent travels, I was surprised to learn that so many people have a birthday around the same time as me. It started with various phlebotomists, doctors, and nurses. Then it continued with people at work and social media messages. I never really thought about it before, but I did some research and, in fact, more babies are born in September than in any other month! My birthday is October 6, but according to my dear mom, I was two weeks late (as usual).
And so it goes that I pondered this proliferation of Virgos and Libras, and my hypothesis came into focus. Were we all the result of our parents’ Christmas and New Year’s celebrations?! I have to say, there was a camaraderie discovered among my fellow party babies when I presented my findings to them. Now, being born in the early ’70s also had me thinking of the culture of the times. Hippie life was fading as young people started to realize they had to get a job, and alas, long hair and beards were being replaced by staid 9-to-5 gigs that could slowly suck the life out of you. So, given the cultural mores of that era, I thought that this month I should write about the Sorrento Swinger.
“Hippie life was fading as young people started to realize they had to get a job.”
Born around 1967—maybe in September—these Swingers hailed from the “crazy” design period of the Kawai Co. Kawai produced some of the coolest guitar designs from 1967 to ’69, and there were some very creative guitar designers there on the job. Kawai had poached some of the finest employees from the wreckage of the Shinko Gakki factory (Pleasant, Intermark, etc.) and through the purchase of the Teisco brand. In this era, Kawai usually used three different standard pickups and they all sound great, plus the units are always wired in series, which is just awesome.
For a 25-buck, Japan-made guitar from the ’70s, the Swinger has an elite-looking headstock—and, on this example, most of its tuners.
Now, the Swinger (and similar Kawai-made guitars) came from an era where U.S. importers would order small batches of instruments that were often unique and extremely gonzo. The guitars might have been destined for medium-sized music stores or direct-order catalogs, but whatever the case, the importer usually gave the guitars names. In this instance, it was Jack Westheimer who featured this model as an “exclusive” design. In Westheimer Corporation catalogs from the time, the Swinger carried the A-2T model name (there was another one-pickup model called the A-1) and sold wholesale for $25 in 1967! As the catalog mentioned, these were “priced for the teenaged trade.” This particular guitar featured the Sorrento badge, and was sold through some sort of music store that’s probably long out of business, but all the Swingers were the same.
The Swinger’s large mahogany neck (sans truss rod) is robust and beefy in all the nicest ways. Like, when I was a kid, I was considered a “husky” fit. That’s this neck: husky! The striped pickguard is a Teisco holdover and the controls are as simple as it gets. Two knobs (volume, tone) and two pickup selectors is all there is, but the beauty is in the body. That lower bout is shaped like some sort of 1969 lounge chair. The strap pin is totally in the wrong place, but the big bottom swoop is worth it. Yep, the Swinger was ready to bring in the dawn of the 1970s, but alas, the guitar came and went in a blink.
Our columnist’s musings on honey bring him back to a forgotten little guitar company in Japanese history that didn’t last very long, but produced some interesting models.
One of the guys I work with is such an interesting fella. Dylan has an opinion on literally every topic, and I take amusement by asking him all sorts of probing questions.
For instance, he only wears t-shirts made from a certain blend (I’ll wear anything), and he likes smoke-infused whiskey (I drink mine straight), and he can go into great detail about an array of things like infusers, griddles, recording software, artificial intelligence, and the list just goes on and on. It seems like I, on the other hand, only have a certain amount of brain bandwidth and I don’t really ponder things of the material world, unless it’s guitar-related.
Recently, he was telling me about the rise of hot honey! He’s always telling me about recipes and how he uses it, but I have to say, anything that’s hot always turns me off. I used to love heat and spice and I could really eat anything. Yours truly even won a chicken-wing-eating contest (101 wings, baby!) with scorching hot sauce. I can even remember working at a restaurant back in the day, and the cooks were always challenging me with hot-sauce concoctions. Even the Jamaican dudes there couldn’t believe how I could inhale heat without a tear. Alas, all the years of trashing my body eventually caught up with me, and now if I eat anything that’s spicy, my belly and bowels just give up the ghost.
So, all this talk with Dylan about hot sauces and hot honey got me thinking about the old guitar brand, Honey. Looking back, I can’t believe I’ve never written about the little company before, but it was just a blip in guitar history—albeit a cool blip.
The story goes that in 1965 the Japanese guitar company Kawai had purchased the Teisco company. Teisco had its headquarters in Tokyo and made mostly electronics there. The wood production was done at a plant called Teisco Gen Gakki, which was located near Matsumoto City. Within a year or so, Kawai brought all-wood production to its own plant and Teisco Gen Gakki went idle.
Some former Teisco employees, who had mostly lost their jobs in this production shift, decided to make a go of their own at the guitar business. From this time, we see the brands Firstman, Idol, and Honey. The Honey Company made all sorts of products, including amps and guitars, and the company only sold in the Japanese market. Honey had a few wild designs, but mostly the guitars were copies of Rickenbacker, Gibson, and Höfner. But then there were these crazy one-off models, like this Honey Happening guitar from 1968. I’ve never seen another one and the only photos I can find online are all of this same guitar! One of my good Japanese friends gifted this to me.
The Happening takes its name from common terminology of the time, like, “It’s what’s happening,” meaning “hip” or “cool,” but this one is one of the coolest, with that elongated upper bout contrasting a super-short lower one. It has a Bigsby copy resting on the beveled-out section at the butt, which is another detail that’s rarely seen. If you check out the pickguard, there’s a cute little bumblebee there with “happening” written across in an old typeface. The headstock design is also noteworthy, featuring an extra-large truss-rod cover with two little diamond-shaped accents.
This solidbody is powered by two sizzling pickups that are Mosrite copies. It has a stinging sound—sorry—and sets up well with the adjustable bridge. Electronics round out with simple volume/tone knobs and a 3-way pickup selector switch. The only part I personally dislike on this guitar is the tuners, which can be finicky. But the guitar itself is surprisingly well-balanced and is a joy to play.
The Honey Company started business in early 1967 but was bankrupt in March of 1969. All Honey guitars and amps are extremely hard to find today, and if you have a good example, consider yourself one of the lucky ones. So instead of hot honey, let’s give a little props to a cool Honey.
1968 Honey Happening Guitar Demo
Frank’s friend Mike Dugan demos the Honey Happening 6-string.
In light of our columnist’s hero’s passing, this month’s guitar is an unconventional Teisco model built with plywood and formica.
This month’s column was a little somber for me, because I learned about the passing of one of the most amazing people I’ve ever encountered. Here I sat, watching an actual snowstorm (which is rare these days), and writing about an obscure German guitar, when I got a message from an expat in Japan who learned about the passing of a true legend: Yukichi Iwase. He was one of the early innovators of Japanese instrument making. I’ve written about him a few times before because of his Voice Guitars company and his contribution to the early days of Teisco (he was among the original employees).
I learned about Iwase through my American book publisher, Ron Middlebrook, who has known a bunch of excellent pedal-steel guitar players all over the world. In Japan, he knew a fine player named Kiyoshi Kobayashi, otherwise known as “Lion.” Lion referred to Iwase as the “maestro,” and in a few months, arranged for us to meet in Tokyo. So imagine this, good reader: Here I am, about the size of a refrigerator, and I’m ambling into this old jazz club to meet all 5'4″ of Iwase-san, smiling as wide as the moon! One of the first things he said to everyone was to the effect of, “No wonder Japan lost the war, because of the size of Americans!” He had an excellent sense of humor and an excellent memory, and provided me with so much of the early guitar history of Japan, and I am forever grateful.
Iwase-san had left the original Teisco Company in the early ’60s, so I wanted to highlight one of the guitars he helped to design and produce during his tenure at the first factory. The uber-strange Teisco SD4L was introduced to the guitar-playing world in the spring of 1962, and was apparently inspired by an old Italian electric guitar of the time. Perhaps a Wandre? Iwase wasn’t quite sure.
Yukichi Iwase, who passed away earlier this year, was one of the early innovators of Japanese instrument making.
The SD4L features an offset body design with extreme and abrupt lines. I believe this was the only truly made Teisco to feature a plywood body. Made with a lot of thin veneers, the guitar is on the heavy side, and at the time of its design, the thought was that a plywood construction of this sort would survive the climate changes of players outside the Japanese mainland. To be honest, not many of these left Japanese shores.
But the coolest feature of this model is the hard kitchen formica covering on the front and back. Simply glued on and formed to the shape of the plywood body, this guitar has a tendency to dig into your body in unpleasant ways, but who cares! It’s like something straight out of an old American diner! Iwase described the material as what was found on “kotatsu” tables, which were like coffee tables, but heated.
“Here I am, about the size of a refrigerator, and I’m ambling into this old jazz club to meet all 5'4″ of Iwase-san, smiling as wide as the moon!”
The cutout on the headstock was another Iwase original, as was the electronics layout. This earlier model features four pickups that were taken direct from the lap-steel guitars that Teisco was producing at the same time. Later editions of this model have the very first, and now famous, Teisco gold-foil pickups that became popular with all sorts of American players, including Ry Cooder.
Each pickup has an on/off switch, two volumes, and preset tone controls for rhythm and solo settings. The sound of these early SD4L guitars can get a little destructive since the pickups can be a little microphonic, but they are controllable in the hands of a capable player. There is a nice hint of resonance that tends to come from all the guitars that were designed with a thick metal plate attaching the pickups to the body. It’s subtle, but cool.
I have all my interviews taped, and I went back to watch all the times that Iwase and I met. Of course, we had to have translators, but we were able to enjoy our time together, and I am extremely happy to have known him. I remember that he was surprised that someone from outside of Japan had an interest in him, as are most of the older people I have interviewed over the years. He was humble and creative and kind, and I will miss him dearly.