Thanks to Sweetwater for sponsoring this episode! Head to sweetwater.com for your musical gear needs.
He continues: “I know that we need to feel magic. I like it too.… But I love that element of proving simplicity of all this stuff and making it digestible to younger players and taking the chaos out of decisions. So, for me, that’s where the collecting started happening. Everything I’d ever heard anyone say about a pedal, I immediately needed to find the pedal and see if it was true.”And while the trio have plenty of inside-baseball stuff to cover, from how they’ve approached their YouTube content to how they tackle endorsement cold calls to branding—“products are not that important in the long term. Brand is more important than products.” But Josh is here to talk about his relaunch of the Ross brand and his YouTube documentary about the brand. The story, he says, is “more important than the pedals even. I just love the stories and stuff."
The pedal circuits were the easiest part of the whole thing. It’s awesome to have worked so hard and to see the impact that just a good story has. We got inundated with messages … saying, ‘Man, I cried about pedals.’”“I just really love the history element,” he says later, “so much that it feels like this really natural piece of being able to tell those stories and then move the story forward … One of my favorite things to do is taking some classic thing and replicating it perfectly. Like, I love the science of that.”
Launch your new product...and get emails too! Premier Guitar's BlastOff blitz combines four promotions into one simple, discounted package.
Package 1:
• Giveaway for new product featured on PremierGuitar.com and in PG's weekly newsletter: Average reach 575,000+
• PG can host the giveaway on the PG site or send traffic directly to your website.
• One-week of PG's PermaBanner on every page of PremierGuitar.com (Impervious to ad blockers and exclusive). Average reach - 450,000
• 1x Newsletter Blast Reach - 223,000 - Click here for an example
• 100,000 web banner impressions - Click for an example
• Artwork is simple - Three banners: 600x200, 300x250, 320x80
Retail:$3,595
Package price: $1,695
Savings -- 53%
Package 2: - boost your exposure and Increase your website banner impressions to 200,000
• Giveaway for new product featured on PremierGuitar.com and in PG's weekly newsletter: Average reach 575,000+
• PG can host the giveaway on the PG site or send traffic directly to your website.
• One-week of PG's PermaBanner on every page of PremierGuitar.com (Impervious to ad blockers and exclusive). Average reach - 450,000
• 1x Newsletter Blast Reach - 223,000 - Click for an example
• 200,000 web banner impressions - Click for an example
• Artwork is simple - Three banners: 600x200, 300x250, 320x80
Retail: $4,195
Package price: $1,895
Savings -- 55%
Shine a Spotlight on YOUR AMPS!
Premier Guitar’s August issue offers a perfect showcase for acoustic gear!Alongside PG’s digital edition (225,000+ subscribers) we will include a special “Amp Product Showcase” advertising section to highlight your featured product(s) in full page and half page formats. This digital showcase includes links to your website so readers can hear audio clips, see demo videos and find your dealers. PG will drive traffic to the showcase from multiple platforms, including 500,000 banner impressions on PremierGuitar.com; social media promotion on PG’s Facebook and Twitter pages; and outreach to 225,000-plus PG newsletter subscribers.
Showcase advertisers: upload your art & assets to
PremierGuitar.com/aps-submissionsby July 10, 2019.