The click is only the beginning
In a sea of available reporting and metrics, analyzing customer behavior and selling your product seems like it should be easier than ever. So, it’s counterintuitive that the average sales conversion percentage from online advertising is lower than my BAC most Saturday nights. Think about it - when was the last time you clicked an ad online and made a purchase on your first visit to the site? Now, imagine the product you were looking at cost more than a few dollars. There could be several reasons that potential customers click your advertisement but don’t pull out their wallet and buy right then and there, but here a few basic ones:
- They are interested, but don’t need it right now
- The are interested, but don’t have the money right now
- They are interested, but don’t know your brand and don’t trust you at the moment
Converting sales from online advertising requires strategy and effort to acquire customers - whether they become one right now or in the future. Sales come from customers so keeping customers and enticing them to buy your product is the name of the game. Here are a few tips for analyzing your conversion process:
- Use tools like re-targeting to keep track of your website visitors so that you can show them relevant advertising after they leave your site.
- Offer something of value to the visitor in exchange for their email address. Use their email address to engage things like drip campaigns to foster them into paying customers
- Evaluate your ad’s click-through link. Analyze visitor behavior when they are on your landing page to plug holes in your sales process. Where and how fast do they leave? Do they have reason to trust you? Are you providing enough info/opportunity to buy?
PG’s Marketing Lab is here to help with any and all of your marketing questions. We’d love to help you develop a strategy for increasing your conversion percentages online. You can sign up for a free, no-pressure consultation with Luke here or choose a time below.
Beebadoobee Built
Ask Beetronics why they chose to explore the realm of fuzz and overdrive in a single pedal and the likely answer will be “because we could.” Indeed, Beetronics tends to march to its own drum. With just a single footswitch, there are limitations to Beetronics’ take on the concept. Most players that use fuzz and overdrive use two different pedals, or a larger pedal that uses two footswitches to access the two circuits together or independently. Here, you have to use a toggle on the pedal’s crown. But for players that love saving space, having one little pedal that can cover it all is an appealing proposition. Another is how the Nectar’s tones often seem to blend fuzz and overdrive, creating complex dirt sounds.
The Nectar doesn’t mark the first time Beetronics dabbled in fuzz/overdrive fusion. The Royal Jelly runs the two effects side by side, in a much larger three-footswitch, seven-knob pedal. Nectar takes a more economical approach. Apart from the fuzz/drive mode toggle, there are knobs for output volume, “honey,” which controls the gain, and “taste,” which is a dark-to-bright tone knob. All are mounted on the pedal’s crown, which can make it tricky to see your settings on the fly, but it’s easy to navigate the controls by feel after a little practice. The Nectar is a very what-you-see-is-what-you-get kind of pedal, with no secret settings or hidden controls or sub menus.
Beetronics pedals are very nicely built. And they have made it a signature of sorts to creatively stretch the meaning of “printed” in printed circuit board—adorning it with a floral graphic similar to the one on the plastic plate on the pedal’s face. Checking out this nifty internal touch is, however, the only reason to remove the plate. There’s no battery connection inside and the pedal is run by an external 9V DC supply only.
Bouncing the Beebop
The core tone in the Nectar’s fuzz mode, which I’m guessing many players will use the most, is rich, creamy, dynamic, and full of sustain. It strikes me as voiced to appeal to a wide range of guitarists and playing approaches. And at the risk of over-egging the metaphor pudding, it is undeniably honey-like, rather than a reproduction of the harsh, edgy, Velcro-like tones you associate with early fuzz boxes. Such smoothness—some might hear a balanced, contemporary distortion— means the Nectar works across genres without sounding too vintage, which is a good thing, in my opinion.
That said, the Nectar’s fuzz mode can sting when the taste knob is up high. With some guitar/amp combinations, you might even hear traces of harshness. But it is mostly appealingly sweet and luscious at heart, and there is so much range in the gain control that you might be tempted to skip the drive mode. Right up to around 10 o’clock on the honey knob, the fuzz maintains a thick, clear, edge-of-breakup response that’s very dynamic and definitely well south of true fuzz in terms of gain. It’s an appealing overdrive alternative.
As rich as the fuzz mode’s low-gain sounds are, the drive side’s fat-boost and low-gain overdrive sounds offer a practical alternative to fuzz mode. Real breakup, predictably, happens much deeper in the honey control’s range. And when you max it, the drive mode gets aggressive, with a throaty bark reminiscent of, if not precisely like, the MXR Distortion+. It’s a gutsy sound and adds character and muscle to any guitar you put in front of it. In drive mode, the Nectar also stacks well with other overdrives. I love how it meshed with a Marshall-like JHS Angry Charlie and a Tsakalis Six (which approximates the Paul Cochrane Timmy, Marshall Bluesbreaker, and Analog Man King of Tone) without devolving into a muddled mess.
The Verdict
With a tonal range that bridges brawny boost and a particularly delectable fuzz, it’s hard to avoid wishing the compact Nectar’s two modes were footswitchable rather than toggle activated. Still, the sounds alone, which mostly manage to avoid glitchy, spitty fuzz and tend more toward the smooth, creamy side of drive, will appeal to a lot of players that like their gain devices more predictable than unruly.
