Vai’s new concert DVD is called Where The Wild Things Are. He’s got new band members and new tunes, he’s reworked some old favorites, and he gets all animated. His fans will eat this up. When Steve Vai enters the room, I feel like I’m meeting Kubla Khan in Xanadu.
How ya’ doin’?
I’m doing great. If things get any better I’m going to explode. [Laughing]
I can tell. You have a lot going on. How do you keep all the plates spinning?
It’s all about time management and keeping a focus on priorities and being able to delegate to people that you can trust. I just finished a DVD. The priority is marketing it…. It’s a lot of work. When I’m creating my music I’m very passionate about it, like most artists. It’s very important to me. When it comes time to have to sell it, it’s very difficult because it’s very personal. I’m much better at selling someone else’s stuff.
Does being a salesman eat away at your musical creativity?
It doesn’t eat away at it, but it detracts from it. When I’m being creative, that aspect doesn’t stifle my creativity, but it’s part of the process. Any professional musician will tell you that you have to let people know that your product is out. Some people really rise to the occasion of promotion and really enjoy it. I do to a degree, but I much prefer making the music... I’ll tell ya’ though, with technology the way it’s evolved, it makes the marketing part a little more creative and interesting. When it’s done, I go underground. I’m not a guy who thrives being in the limelight or hangs out at posh Hollywood openings or parties. I can, but I just don’t.
When you’re in the limelight, you’re in all the way. When you’re out, you stay out… it’s like “Where’s Steve Vai? … none of your business!” [laughing]
[Laughing] The artist has to go make more work. It’s part of the process.
As a musical eclectic do you worry about writing music that strays away from what your base audience expects?
With my fans there is no going away from the base. When it comes from my inner ear, that’s why they’re my fans. That’s why any artist has a core following. What they do that attracts their core following is the most sincere thing they can do. That comes from their inner ear. If I make a song on a Steve Vai record, the audience is going to appreciate it because it comes from me. If I try to make a pop song or something that’s not really me, you can’t fool them. They know in a second. Fans are so much more intuitive than you think. They don’t care what I do as long as I’m searching for my inspiration and not pantomiming somebody else’s music. It’s about honesty. Fans respond to that.
Tell me about the new DVD.
Oddly enough, I don’t have a lot of DVDs out. The first one was an EP that I had done that I made a DVD for. Then I had a live concert DVD called Live at The Astoria. My last DVD was with the Metropole Orchestra in Holland. It was a great project. When I was done, I needed to get into the studio to make a studio record, but that would’ve meant that I wouldn’t have been on tour for years. So, I decided to put a band together that was part of a little dream project that I had and just do a little tour. I did a month in Europe and a month in America. We went to South America and it was a tremendous band.
My music is kind of compositional to an extent. I thought, “Let me do something interesting and different that I’ve never done, or I’ve never seen anybody do.” So I thought I’d get a violin player in the band. I started auditioning these violin players. They were all these metal guys and they sounded awful. They really didn’t understand the nuances of music and they were just shredding with bad intonation. It sounded like deranged mosquitoes.
Were they trying to impress you with their idea of what you do, as opposed to simply playing well?
Most people think all I do is just shred. All the classical players I auditioned were too wimpy. So I found this guy named Alex DePue. He came in and blew me away. Unbelievable. He was stunning. I first saw him on YouTube playing “Owner of a Lonely Heart.” This guy was just ferocious. So I felt like I’d found my violin player. Then I started getting these emails from this young girl in the Midwest named Ann Marie Calhoun. I told her I already had my players. She goes, “C’mon! I wanna rock!”
I saw a picture of her, and I thought, “Nobody this beautiful can play well.” I was wrong. This girl just stunned me. Her intonation was stupendous. She just flows with the instrument, gorgeous performing and a very attractive young girl. What a sweetheart. I said, “That’s it. I’m going to have two violin players in the band!” I did, and I could immediately see how I could orchestrate the music so it would work. I like to put a show together that would be something that I’d like to see when I’m sitting in the audience.
What I like to see is really great musicianship, elite musicianship but also emotional investment. I don’t want to be beaten up by somebody’s musical intellect. I like dynamic swings. I like a show to have dimension to it, so you can have an acoustic set. When you see this DVD, it’s got all those dimensions. I like to have the audience feel like they’re part of the secret.