Nashville, TN(July 21, 2011) -- VOX Amplification (Summer NAMM booth 800) is showing its new VOX USA Custom Guitars. VOX Guitars’ G-Rok R&D facility in Novato, California, USA, has begun offering exquisitely handcrafted custom electric guitars on a limited production basis. Established in 2007 to focus on development of a new generation of VOX electric guitars, G-Rok R&D created the current award-winning lineup of solid and semi-hollow instruments, driven by innovation in design, ergonomics, pickups and hardware.

Staffed by VP of Development Rich Lasner, designer Eric Kirkland and engineer/luthier Bob McDonald, G-Rok offers players the experience of owning a very personal guitar, meticulously constructed by hand in the USA. The custom guitars are made one at a time, using a single luthier from start to finish, with the customer receiving a true handcrafted instrument.

Four contemporary VOX body styles are available, along with a wide variety of neck, body and fretboard woods, inlay choices and finishes, allowing customers to create their ultimate guitar. Proprietary VOX hardware and a choice of VOX CoAxe or DiMarzio 3-90 pickups complete the package.

Initially available only within the US, the VOX USA Custom Shop guitar program will be available internationally progressively throughout the remainder of 2011.

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Source: Press Release