Gibson, the iconic instrument brand, has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved guitar brands worldwide. As a true pioneer of the electric guitar and pickup design, Gibson’s nearly 90 years of research and manufacturing have defined the sound of countless musicians and music lovers. Since 1935, Gibson has been the source of the world’s finest pickups—standard-setting components wound in its own factories, though not widely known to the public. Gibson’s original “Patent Applied For” humbuckers™ from the 1950s are considered the holy grail of humbucking tone, highly influential and often imitated, and every modern Gibson pickup continues that tradition of superior construction, crafted in Nashville, Tennessee, from premium materials using time-tested methods.