"First Yamaha solid wood CPX (lower) and APX (upper) guitars. Spruce top w/Rosewood back/sides. $1299 for APX, $1349 for CPX."
Gig bag with 2-channel custom Marshall amp. Msrp $199
"Based on turn-of-the-century Dyer model. Includes solid spruce top, solid mahogany back and sides, bone pins and nut, ebony fretboard and bridge. and hardshell case. $1500."
1955-spec D-18 released in honor of Chris Martin's birth year.
Production version of the 25th Anniversary bass with multiple pickup and color configurations.
Lollar Imperial humbuckers and gorgeous fretboard inlays made of mother of pearl and reconstituted stone.
"Combining swept body designs, wild paint jobs, engine-turned chrome, Hipshot Baby Grand tailpieces, and a variety of Duncan, Lace, DiMarzio, and EMG single-coil and humbuckers, these retro-future guitars ooze vibe. "
Purple paisley sparkle Tele.
"The Tennessee builders unveiled their first original body shape, the Serpentine (silver)."
"Two channels of vintage-flavored oD, boost & tome for each channel."
Their take on the classic. A tri-tone generator with boost control.
"Solid Sitka spruce top, solid mahogany back and sides, and a traditional 18-style rosette"
Variation on the Janglebox 2 with added JangleBoost Tone control separate from the JangleBoost Gain. Late summer/early fall availability.
"Custom Reverend pickup based on mid-60s Supro single coil. Vol, Tone, Bass Contour pickup blend knob."
"Small bodied Taylor with NT Series neck, $499 street"
"44 Magnum Power Amp, Headphone Amp, Freeze Sound Retainer, Germanium 4 Big Muff Pi, Neo Clone"
"Custom Kent Armstrongs, set neck, Fiesta red, $2899 made in the US."
"22W, Class A, handmade, EL84, with carry bag"
Import guitar featuring EMG-designed P-90s. Retail $239. Axl also unveiled US-made line.
"Gus G. signature pedal, Fury channel for lead, Fire channel is classic high gain distortion."
"True bypass, stereo in/out, studio, multi, modern, boutique, analog, jazz, and vintage settings."
"Combo loaded with a 12"" Alnico Gold Celestion. 2-channels based on a 62 Brownface and 65 Blackface"
"Premier Builders Guild showed off multiple companies in their organization, including these solidbodies by Gene Baker"
Premier Builders Guild also displayed heavily relic'd guitars from Fano Guitars
"Mastodon ivory inlays and hardware, snakewood fretboard and pickup covers, bocote top, Honduran mahogany body, and walnut center back strip. "
"Easy mount system that drops your strings instantly. Tim has a bunch of neat inventions, including B & G string benders that are mounted to a bridge for routerless install."
High quality tremolo tone with a tap tempo option
"The two-channel, hand-wired DynaLead pays homage to both blackface and plexi-era amps."
"Shown on the Fret King Supermatic guitar, the bridge tunes the guitar to one of six presets, or five additional user-programmable tunings."
"Custom options: TV Jones pickups, Bigsby, and ""doghair"" finish"
"New company from the owner of the Felix the Cat trademark. Lots of body shapes, sizes, styles and graphics."
"The TV Jones TV Savalas Bridge Plate allows you to put a TV Classic, Power'Tron, Super'Tron or Magna'Tron dual-coil pickup into your traditional Tele with minimal routing."
ModTone's more transparent true bypass flange. Street $99.95
New company uses clay and natural materials ad molds them to make trippy designs on the guitars they build.
"UK-based, make replicas and original models in Korea. Sells to only smaller retailers. Original pickups but can do custom options. Higher-end streets at $849."
"Custom guitars from Peoria, IL. Piezos in all guitars, custom options, soft body carves, also build 7-strings, basses. Start at $2900. This one is hand-painted."
15-watt class AB head w/digital reverb and both 15-watt and 1-watt inputs.
“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar—this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”
“As a cultural ambassador, Hello Kitty has been influencing a variety of industries, including music for 50 years,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In today’s dynamic landscape, where music and entertainment are constantly merging and inspiring each other, Fender’s legacy, and deep connection to pop culture uniquely positions them to become an even bigger part of our fans’ lives. We’re excited to partner with Fender to give our community new, creative ways to express themselves through these iconic quality instruments and supercute accessories, continuing to bring our vision of ‘One World, Connecting Smiles’ to life on a global scale.
The Fender x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier Stratocaster guitar and a Fuzz Pedal, alongside eye-catching accessories such as an electric pink instrument cable, gig bag, and a collection of unisex clothing. From Hello Kitty-themed straps to pick tins, hoodies, tees and trucker hats, these items celebrate the spirit of creativity, inclusion and fun that defines both brands.
Available globally, the Squier Limited Edition Hello Kitty Stratocaster builds on the success of the original, blending substance with style. First introduced 20 years ago, this exciting update to the now iconic Hello Kitty Squier features a supercute glossy finish in pink or white with signature Hello Kitty graphics on the pickguard, headstock and body. The Fender Designed™ humbucking bridge pickup delivers powerful lead lines and smooth rhythm tones. With an ergonomic “C”-shaped neck and contoured body, this guitar ensures comfort and playability for musicians of all skill levels, making it a future cult classic for collectors and players alike. A deluxe padded gig bag with Hello Kitty stitching is also included.
The limited-edition Made in Japan Stratocaster boasts a striking Pearl White finish with Hello Kitty’s trademark ribbon, a "C"-shaped maple neck, 9.5” radius fingerboard, and 22 narrow-tall frets. The guitar is equipped with high-gain Hybrid II Custom Voiced Single Coil pickups, providing versatile tones perfect for clean or overdriven play. Comes with a white hardshell case and certificate of authenticity, celebrating Hello Kitty's cultural influence.
"This collaboration with Hello Kitty is a perfect blend of music and pop culture," said Justin Norvell EVP Fender Product. "The limited-edition Squier Stratocaster merges Hello Kitty’s playful design with Fender’s craftsmanship, offering a high-performing instrument that's as fun as it is functional. Our Made-in-Japan exclusives bring an extra level of artistry and attention to detail, making them standouts for both collectors and players. From the guitars to accessories like straps and fuzz pedals, this collection sparks creativity and celebrates individuality, while staying true to Fender’s legacy of quality and innovation."
The highly anticipated collaboration has returned! Celebrate Hello Kitty's 50th Anniversary with the Fender x Hello Kitty Collection, featuring the beloved Stratocaster. This special edition includes a “C”-shaped neck, a 9.5" maple fingerboard, 21 narrow tall frets, and red dot inlays.
Collection includes:
- Squier Limited Edition Hello Kitty Stratocaster ($499.99) blending substance with style featuring a supercute glossy pink finish with signature Hello Kitty graphics on the pickguard, headstock and body. Available globally.
- Made in Japan Fender Limited Edition Hello Kitty Stratocaster (¥330,000 JPY) available solely at Fender’s Japan Flagship Store in Tokyo, The Made in Japan Limited Hello Kitty Stratocaster is a guitar filled with the bold and vibrant charm of Sanrio’s signature character, Hello Kitty—a leading figure in global Kawaii culture. It features a Pearl White body with her iconic ribbon, a "C"-shaped maple neck, and Hybrid II Custom Voiced pickups for rich Fender tones. Includes a Hello Kitty-engraved neckplate, hardshell case, and certificate of authenticity.
- Hello Kitty Fuzz ($99.99) A fun-loving fuzz like no other – the Fender x Hello Kitty Fuzz introduces a pop of color and charm to one of the pedal world’s most formative effects. Sporting an op amp based circuit with three simple controls, this pink-clad pedal kicks your guitar into wooly, splattering gain tones with unmistakable character. Added style points come in the form of a stand-out pink finish, white Fender witch hat knobs, Japanese translated labels, and, of course, Hello Kitty herself on the front panel. Available globally.
- Additionally, a selection of Made-in-Japan exclusive items, including the Fender Made in Japan Limited Edition Hello Kitty Stratocaster, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, will be available solely at Fender’s Japan Flagship Store in Tokyo. These unique collectibles, featuring adorable designs of Sanrio’s signature character, Hello Kitty, a global pop culture influencer, were created to celebrate her 50th anniversary—an icon that transcends generations and reinforces Hello Kitty and Fender’s deep global cultural presence.
This limited-edition Fender x Hello Kitty collection is a celebration of creativity, inclusivity, and self-expression through music. By blending iconic design with Fender's renowned craftsmanship, this collection invites players of all levels to embrace their individuality and make bold musical statements.
For more information, please visit fender.com.
All Metoras feature an intriguing blend of classic Fender elements (Strat-style headstock, Jazzmaster/Jaguar-esque outline) and in the case of the Player Plus Meteora HH and the American Ultra II, more Gibson-like appointments (humbuckers and 3-way selector). But whereas the Telecaster-like Parallel Universe model and Player Plus HH leaned a little more retro, the American Ultra II both tilts more modern and fine-tunes some of the original’s tonal quirks and limitations.
Diverging Contours
Available in three finishes (here we’ve got Texas Tea), the latest Meteora has Fender’s new Haymaker humbuckers, with exposed coils and matching pickup rings, that alongside the anodized aluminum pickguard and knurled metal knobs, lend a more hard rock/metal aesthetic than the original Meteora’s WideRange-styled pickups and brighter finish options. (The new avalanche and ultraburst finishes in particular, with their white and crème pickups, respectively, are reminiscent of ’70s and ’80s DiMarzio-outfitted rock machines.) Having demoed the Player Plus Meteora HH inPG’s First Look video, I’ll admit I prefer that series’ looks. But there’s no arguing that both fundamental tones and the myriad permutations proffered by the American Ultra II’s unusual tone-control array feel much more useful and well thought out this time around.
Wait, “unusual?” If you’ve googled this guitar, chances are you’ve seen the same conflicting information I found. Some sites say it has two tone controls, others (including the manufacturer’s at publication time) list a master volume, a master tone, and a bass-contour knob. Upon plugging in and twiddling knobs, though, I was immediately confused and, honestly, initially not very impressed. So I looked through the case, found the manual, and finally came to the truth: The Meteora is actually devoid of traditional tone controls, using instead a master volume, a bass-contour knob (nearest the output jack), anda treble-contour knob (middle). This setup was a first for me. Also, unlike the Jaguar, the alder-bodied Meteora has a standard Fender-scale 25.5" maple neck, with an ebony fretboard and employs the company’s “modern D” profile. There’s a Graph Tech TUSQ nut, too, and sealed locking tuners.More Offset Than Meets the Eye
I tested the American Ultra II with an EL34-powered Jaguar HC50 (with a ceramic-magnet Weber Gray Wolf), a ’76 Fender Vibrolux Reverb (with alnico Celestion G10 Golds), a KT66-driven Sound City SC30, and a bunch of drive, fuzz, delay, and reverb pedals. Through the two latter amps combined, the Meteora II’s contour controls proved most powerful, yielding a pretty astonishing array of sounds—particularly with fuzz pedals. With the traditional control scheme on my favorite offset (and main band guitar, a Jaguar with Curtis Novak JAG-V pickups), I primarily use the lead circuit’s tone knob (or the rhythm circuit) to tame fuzz pedals—and I find that setup more versatile than a lot of other guitars. But the Meteora’s contour knobs take things much further, letting you effectively revoice filth pedals in ways otherwise only possible with an adjacent EQ pedal.
With both contours full up, the Haymaker pickups still lean brighter than some dual-’bucker fans might prefer—but not as strident as the Player Plus units. And the bass contour is especially helpful for warming/toughing up the bridge unit, as well as cleaning up low-mid clutter you might encounter with the neck pickup soloed and dimed. With a clean-ish tone and both pickups engaged, dialing volume and both contours back a bit yields wiry, muscular funk tones. Boost the volume back up a bit and hit the S-1 coil tap, and you get leaner funk tones very much in the Strat realm. In all, the variety of sounds possible with this control scheme is almost revelatory. So much so that it’s a wonder more guitars don’t go this route—because you’re no longer limited to just darkening or lightening a pickup with a single knob. The crossover EQ points between the two controls are well-tuned to complement each other and open up possibilities you simply couldn’t get with standard tone controls. And the treble-bleed circuit assures that volume adjustments don’t muddy things up.
The Verdict
Whether the tweaks to the American Ultra II Meteora alleviate its somewhat vague positioning is up for debate. Fender offset fans tend to fall in either the traditionalist/vintage camp or the more modern “I like the shape but not the weird switches and hardware” camp. And, to most eyes, the Ultra II probably looks pretty modern despite the vintage neck and headstock tint. But tonally, even though the control scheme looks straightforward, the array of available tones is far more akin to the versatility afforded by Jaguar and Jazzmaster circuits than, say, a modern rock guitar. It is a bit of a bummer that the Ultra costs twice as much as the Player Plus HH (albeit with hardshell case) but has no vibrato option. Considering its sheer tonal quality and versatility, the latest Meteora absolutely has the edge over its predecessor—but I’d love to see future versions fully embrace their offset-ness with a vibrato system befitting the Meteora’s sonic forebears.
“I am thrilled that Mom is receiving this recognition for her talents,” says Mary Colleen Wess(daughter of Mary Ford and Les Paul). “I wish she was still with us to enjoy this wonderful honor, which she so richly deserves. Thank you so much, Gibson!”
Through her successful early career in country music and her connections with Gene Autry and Eddie Dean, Mary Ford--who was born Iris Colleen Summers on July 7, 1924--developed a musical partnership with Gibson icon Les Paul that led to their marriage in 1949. In 1951 alone, the duo sold over six million records, and between 1950 and 1954, they recorded a string of 16 top-ten hits that showcased Mary’s rich, smooth voice, complex, perfectly executed harmonies that she sang along with herself through multi-track recording, and overdubbing (a groundbreaking recording technique for the time), while her versatile guitar playing seamlessly blended country, jazz, and pop.
Mary Ford Les Paul Standard Goldtop - YouTube
Gibson Mary Ford Les Paul Standard Electric Guitar - Gold Top with Cherry Back
