NAMM '11 - Ernie Ball Music Man Game Changer Demo

PG's Rebecca Dirks is On Location at the 2011 NAMM Show in Anaheim, CA, where she visits the Ernie Ball Music Man booth. In this segment, we get a thorough walk-through of their revolutionary new guitar--the Game Changer. The Game Changer fundamentally changes the guitar player's experience. Rather than relying on pre-set pickup configurations traditionally provided by instrument manufacturers, The Game Changer gives guitarists unrestricted access to a vast library of tones via a true analog pickup switching system. Available on select Music Man Reflex models, this patent-pending system electronically rewires a guitar or bass instantly, combining any order of pickup coils in series, parallel, and in or out of phase to create tones unique to the individual creating them. Imagine having complete tonal control of your instrument with more than 250,000 pickup configurations*, without rewiring anything. With The Game Changer, the audio signal is never digitized or modeled in any way, providing a transparent analog signal path for the absolute purist. In conjunction with The Game Changer website, musicians can also create, save and share their tonal selections with other players from around the world.