Photo by James Swanson

JW's first fresh music in four years features him on all the instruments for one version, while another features a gentler Appalachia approach.

Jack White is back with his first new solo music in nearly four years. The incendiary" Taking Me Back " (Third Man Records) is available digitally worldwide now. The single, produced by White at Third Man Studios in Nashville, features the 12x GRAMMY®Award-winning artist on all vocals and instruments.


Additionally, the hard rocking"Taking Me Back" arrives paired with a genuinely gentler version aptly titled "Taking MeBack (Gently)." Both versions are joined by new visuals, premiering today at White's official YouTube channel.

Jack White – Taking Me Back (Call of Duty: Vanguard Lyric Video)

Lyric video for Jack White’s new single “Taking Me Back”. Listen to “Taking Me Back”: https://ffm.to/takingmebackFollow Jack White:Facebook: https://JackWhit...

"Taking Me Back" can also be heard in the just-unveiled video game trailer for Activision's upcoming Call of Duty®: Vanguard, along with footage from the game in the newly premiered lyric video for the song. Developed by Sledgehammer Games, Call of Duty®: Vanguard delivers World War II like never before as players will rise on every front when the game launches worldwide on November 5. The title is the newest release from the blockbuster Call of Duty® franchise that's sold over 400 million copies around the world.

Jack White – Taking Me Back (Gently) [Visualizer]

Visualizer for Jack White’s new song “Taking Me Back (Gently)”Listen to “Taking Me Back” & “Taking Me Back (Gently)”: https://ffm.to/takingmebackDirected by ...

Jack White is a 12-time GRAMMY® Award-winner and 36-time nominee. All three of his acclaimed solo albums – 2012's RIAA gold certified solo debut, BLUNDERBUSS, 2014's LAZARETTO, and 2018's BOARDING HOUSE REACH – debuted at #1 on the SoundScan/Billboard 200 along with a variety of other charts. Among his myriad international honors, White's long run of career GRAMMY® awards and nominations saw BLUNDERBUSS earning five nods over two years, including "Album of the Year," "Best Rock Album," "Best Rock Song" (for "Freedom At 21"), "Best Rock Performance,"and "Best Music Video" (the latter two honoring the single, "I'm Shakin"). LAZARETTO proved equally popular with GRAMMY® voters, scoring a nomination as "Best Alternative Music Album," while its title track received the 2015 GRAMMY® Award for "Best Rock Performance" as well an additional nod as "Best Rock Song." Praised by NME as "wild, mysterious and unlike anything else around…a full, lush sounding thing packed with personality and life," BOARDING HOUSE REACH proved among White's most unique works, topping a variety of charts in the US and Canada while drawing applause around the world. "The spirit of freaky free-play is thrilling and refreshing, a worthy end unto itself," wrote Rolling Stone. "Like nearly all of White's work, it manages to feel fresh, original, and still deeply rooted in history." In 2020, White released The White Stripes Greatest Hits (Third Man Records/Legacy) and, more recently, unveiledjackwhiteartanddesign.com , as well as opened the doors to Third Man Records London– the third Third Man Records location and first internationally.

Guitar store staff have better things to do than clean your instrument, so a well-loved but unsoiled 6-string like this is going to command a higher trade-in value than one that comes in covered in years of residue.

Believe it or not, you can boost the value of your instrument by making everyone's life a little easier … and cleaner!

There's an overwhelming amount of activity in the guitar market these days, and the sheer amount of demand has left some manufacturers struggling to keep up. But rather than wait around for stores to re-stock, more and more customers are shopping for used and vintage guitars. You might wonder, where do all those used guitars come from?

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"'If I fall and somehow my career ends on that particular day, then so be it," Joe Bonamassa says of his new hobby, bicycling. "If it's over, it's over. You've got to enjoy your life."

Photo by Steve Trager

For his stylistically diverse new album, the fiery guitar hero steps back from his gear obsession and focuses on a deep pool of influences and styles.

Twenty years ago, Joe Bonamassa was a struggling musician living in New York City. He survived on a diet of peanut butter and jelly sandwiches and ramen noodles that he procured from the corner bodega at Columbus Avenue and 83rd Street. Like many dreamers waiting for their day in the sun, Joe also played "Win for Life" every week. It was, in his words, "literally my ticket out of this hideous business." While the lottery tickets never brought in the millions, Joe's smokin' guitar playing on a quartet of albums from 2002 to 2006—So, It's Like That, Blues Deluxe, Had to Cry Today, and You & Me—did get the win, transforming Joe into a guitar megastar.

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