Jack White is back with his first new solo music in nearly four years. The incendiary" Taking Me Back " (Third Man Records) is available digitally worldwide now. The single, produced by White at Third Man Studios in Nashville, features the 12x GRAMMY®Award-winning artist on all vocals and instruments.
Additionally, the hard rocking"Taking Me Back" arrives paired with a genuinely gentler version aptly titled "Taking MeBack (Gently)." Both versions are joined by new visuals, premiering today at White's official YouTube channel.
Jack White – Taking Me Back (Call of Duty: Vanguard Lyric Video)
Lyric video for Jack White’s new single “Taking Me Back”. Listen to “Taking Me Back”: https://ffm.to/takingmebackFollow Jack White:Facebook: https://JackWhit..."Taking Me Back" can also be heard in the just-unveiled video game trailer for Activision's upcoming Call of Duty®: Vanguard, along with footage from the game in the newly premiered lyric video for the song. Developed by Sledgehammer Games, Call of Duty®: Vanguard delivers World War II like never before as players will rise on every front when the game launches worldwide on November 5. The title is the newest release from the blockbuster Call of Duty® franchise that's sold over 400 million copies around the world.
Jack White – Taking Me Back (Gently) [Visualizer]
Visualizer for Jack White’s new song “Taking Me Back (Gently)”Listen to “Taking Me Back” & “Taking Me Back (Gently)”: https://ffm.to/takingmebackDirected by ...
Jack White is a 12-time GRAMMY® Award-winner and 36-time nominee. All three of his acclaimed solo albums – 2012's RIAA gold certified solo debut, BLUNDERBUSS, 2014's LAZARETTO, and 2018's BOARDING HOUSE REACH – debuted at #1 on the SoundScan/Billboard 200 along with a variety of other charts. Among his myriad international honors, White's long run of career GRAMMY® awards and nominations saw BLUNDERBUSS earning five nods over two years, including "Album of the Year," "Best Rock Album," "Best Rock Song" (for "Freedom At 21"), "Best Rock Performance,"and "Best Music Video" (the latter two honoring the single, "I'm Shakin"). LAZARETTO proved equally popular with GRAMMY® voters, scoring a nomination as "Best Alternative Music Album," while its title track received the 2015 GRAMMY® Award for "Best Rock Performance" as well an additional nod as "Best Rock Song." Praised by NME as "wild, mysterious and unlike anything else around…a full, lush sounding thing packed with personality and life," BOARDING HOUSE REACH proved among White's most unique works, topping a variety of charts in the US and Canada while drawing applause around the world. "The spirit of freaky free-play is thrilling and refreshing, a worthy end unto itself," wrote Rolling Stone. "Like nearly all of White's work, it manages to feel fresh, original, and still deeply rooted in history." In 2020, White released The White Stripes Greatest Hits (Third Man Records/Legacy) and, more recently, unveiledjackwhiteartanddesign.com , as well as opened the doors to Third Man Records London– the third Third Man Records location and first internationally.
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PRS Standard 24 Satin Electric Guitar - Satin Red Apple Metallic
The exquisite BilT Brothers collaborative guitar: a Frank Brothers Ultra Light in BilT eggplant sparkleburst with Arcane 3x3 Gold Foil Humbuckers and loaded with a Caroline Custom Cannonball Distortion.
It was like any other random day at work: We had customers coming in, items shipping out, services on the bench. I was simultaneously working on a pedalboard for a customer and making plans with some vendors. I was on the phone with Brandon Darner of BilT Guitars when DHL dropped off our latest Frank Brothers guitar. Now, I’m never shy about talking up builds from any of our vendors. Spec’ing guitars for our shop, seeing their execution exceed my expectations, and then getting it into the hands of its new owner is one of my absolute favorite parts of my job. So, naturally I mentioned that we just got a new Frank Brothers in. Brandon told me how much he loved their stuff—sort of a “game recognizing game” kind of thing.
After we unboxed the guitar, I called Tim Frank to let him know how we continue to be impressed with their work and how much we loved the new arrival. I also mentioned Brandon had some very nice things to say about their work. Tim’s response was something like, “Oh wow! That’s really cool. Their stuff is amazing and we have a lot of respect for those guys.” At first, I thought he was just being polite, but I’ve gotten to know him pretty well. I knew that the compliment and sentiment was genuine and past the point of his wonderful Canadian pleasantness. One thing led to another, and I started a group text. Very quickly, they became friends. In fact, Brandon even ordered a Frank Brothers shortly after the introduction.
The Frank Brothers and BilT team, left to right: Tim Frank, Tim Thelen (BilT), Nick Frank, and Brandon Darner (BilT).
My last call of the day was to Philippe Herndon from Caroline Guitar Company. As we talked, he was glowing about the pedal building community and how friendly and collaborative it is, and obvious questions popped into my head: “Why aren’t guitar companies like that?” “Why can’t we do a collab guitar?”
Long story extremely short, with tons of excitement, I got Brandon and Tim on the phone and proposed the idea of doing a guitar together. Without hesitation, the response from both was “Hell yeah, let’s do it!” and it was time for us to spec it. We decided on a Frank Brothers Ultra Light. BilT would apply their world-class fit/finish as well as their signature effects treatment. I picked my favorite finish in the BilT repertoire called eggplant sparkleburst, selected Arcane 3x3 Gold Foil Humbuckers, and tapped Philippe on the shoulder to ask if he had any Custom Cannonball Distortions—the first pedal I bought from Caroline in 2013—that he could provide for the build, to which he happily obliged.
A year or so later, the BilT Brothers was born. Of course, it is exceptional beyond words and is a true testament to the results of these incredible companies working together to produce something truly remarkable. We decided, with custom shirts and all, to proudly debut our creation at Fretboard Summit in Chicago. The reaction from everyone exceeded our expectations and showed me that the level of mutual respect and admiration in this business can lead to phenomenal results.
This project has opened a lot of doors that I’m not sure anyone knew existed. For me, the most exciting part of all of this is the fact that, like the smaller pedal companies, there is an actual community here filled with like-minded, pure enthusiasts who also happen to be master craftsmen—and who truly geek out over each other’s work.
Never was this more evident than at the Wood Wire Volts show this January, where not only did the BilT and Frank Brothers crews travel and stay together, they were also often in deep chats with fellow luminaries Sacha Dunable (Dunable Guitars) and Carlos Lopez (Castedosa Guitars), discussing the trade, the work, and ideas for the future. If the vibe is any indicator, we can safely assume that while the BilT Brothers was, by all accounts, the first ever collab guitar of its kind, it will not be the last.
This entire experience is reminiscent of the DIY community ethos that I’ve clung to and has inspired me for most of my life. There is a cliché about the journey being greater than the destination, and while the destination in this case is one of the finest guitars I’ve ever laid my hands on, I’d have to say it holds true
