Thomas Rhett and Martin Guitar Partner with Sitka Gear for the Sitka Studio

Sitka Studio is a new innovation incubator that aims to expand the boundaries of culture through design exploration, brand collaborations and conservation.


To debut Sitka Studio, the brand has partnered with one of America’s oldest instrument makers, Martin Guitar, and three-time ACM Male Artist of the Year winner, Thomas Rhett, in a Collaboration for Conservation. “Together we created a custom Martin guitar symbolizing our collective stoke for wild places, craftsmanship and music,” said Sitka Studio's Brand & Creative Leader, Brad Christian.

In honor of these brands, Sitka Studio has partnered with Martin Guitar to customize a one-of-one Martin HD-28 to feature a GORE-TEX Fabric pickguard in OPTIFADE Camo and Sitka’s “Darkest Before Dawn” mallard design inlay.

From October 28 through November 15, 2022, Sitka will auction off the customized guitar, which Thomas Rhett has been playing on his BRING THE BAR TO YOU TOUR, with the goal to fund an ambitious waterfowl research project with partners including University of Arkansas at Monticello, California Waterfowl, Five Oaks Ag Research & Education Center, Delta Waterfowl, Ducks Unlimited and other conservation organizations. Money raised by the sale of this guitar will be used to encourage a national collaboration with on-going projects to establish a continent-wide study of Mallard ducks. Sitka will match auction bids up to $50,000 to help further fund these efforts.

For more information, please visit martinguitar.com.

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