This past weekend, Sweetwater had the pleasure of welcoming guitar enthusiasts to our Fort Wayne, Indiana, campus for GuitarFest. The event featured over 70 manufacturer booths, more than 20 world-class guitarists, and numerous industry leaders, all coming together for a celebration dedicated to the guitar.
“It was an incredible event,” shared Samantha Hunter, Director of Artist Relations and Campus Productions at Sweetwater. “Music enthusiasts and guitar players had the unique opportunity to see up close the very latest gear and engage directly with the manufacturers. Additionally, fans had a chance to meet some guitar legends and collect autographs, creating lasting memories for all that attended.”
Held on Saturday, September 27, GuitarFest was a one-day event that drew several thousand music fans from all over the Midwest. The event underscored Sweetwater’s commitment to creating a community for music lovers and providing opportunities to share the passion of music.
Sweetwater is very appreciative to everyone who came together to make this event such a success. GuitarFest was made possible because of our partnership with our vendors, the artists, and our employees.
About Sweetwater
The number one online retailer for music makers, Sweetwater is trusted and beloved by millions of musicians, sound engineers, band and orchestra directors, and podcasters who rely on the company to help advance their musical and creative journeys. From beginners to rock stars, music makers everywhere seek out Sweetwater’s industry-leading expertise, including in-depth product videos to inform their purchases and unrivaled post-care support. Headquartered in Fort Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC credits its four decades of profitability to its now 2,500 employees and its deep understanding of the profound connection that music makers have with their craft, their gear, and the creative process. Sweetwater is amplifying change through music, lifting up communities by creating, empowering, and caring about the music makers of tomorrow and today. For more information, visit Sweetwater.com/.
