Former TC Electronic PR Manager Creates Momentum as an Independent
Kim Bang establishes new PR and marketing company aimed at assisting brands in MI, Pro Audio and Broadcast.
Former PR-responsible for brands like TC Electronic, TC-Helicon and Tannoy, Kim Bang, has now established Momentum PR & Marketing – a company dedicated to help brands in MI, Pro Audio and Broadcast optimize their communication and marketing strategy, PR efforts and content creation.
“I had a great time with TC, but all good things must come to an end in order for new great things to happen,” says Kim Bang and continues. “I have built strong media relations in MI and Pro Audio as well as Broadcast during my time with TC and have developed strong, experience-based opinions on how brands can benefit from a mix of a carefully tailored communication strategy, PR, content creation and advertising. It is my goal to help companies stretch their momentum far beyond the initial attention that comes from launching a new product. In today’s dense and fast-paced media world, you simply can’t afford to rely on momentary awareness if you want to grow your business.”
First Clients
Momentum PR & Marketing has already signed up its first customers, including the highly acclaimed studio monitor brand Dynaudio. Mads Aagard, SVP of Marketing at Dynaudio, comments. “Our professional speakers was marketed and distributed by TC Group for more than a decade, and while we cover all there is to know about speakers, this particular market segment is new to us. Therefore, we now team up with Kim Bang, who will focus entirely on this part of the market and also work closely together with our existing marketing team. I am very excited about this collaboration – and for the future of our professional studio monitors in general.”
Another key partner is Digital Audio Denmark (DAD) – an industry-leading provider of high-end AD/DA conversion, audio routing and monitor control. “With circumstantial growth in recent years, we felt that now was the right time to upscale on our PR and marketing efforts,” says Mikael Vest, Sales Director at DAD. “When we learned that Kim Bang was available as an independent, we set up a meeting and hadan agreement in place in a matter of days. Kim will help us on a variety of areas, including PR, communication strategy and social media, and we very much look forward to working with Kim on stretching our momentum in the market.”
In the MI Guitar segment, Momentum PR & Marketing has teamed up with LunaStone Guitar Effects. LunaStone is headed by one of Kim Bang’s former colleagues at TC Allan Strand. “It’s a great pleasure for me to once again work together with Kim on marketing another great brand in guitar,” says Allan Strand. "We worked closely together at TC, planning and executing many marketing concepts and campaigns together with the marketing team. Building on those experiences and mutual trust, I am very much looking forward to taking on new marketing challenges and adventures together with Kim."
IK Multimedia releases the Brown Sound 82/84 Signature Collection for TONEX, the third and final installment of the limited TONEX Brown Sound series. This collection features 83 carefully crafted Tone Models, including several amp-only captures for use with your favorite IRs or running through a real cab on stage.
As the push for radio-ready hits grew stronger, the Brown Sound became tighter, more refined, and more polished without losing its iconic edge. Users will discover both authentic recreations and thoughtful variations to reflect different theories about how these legendary tracks were recorded.
1982 Tone Models
The '82 sessions introduced a brighter, more layered tone while preserving the core character of the previous recordings. The G12-65 speaker remained key to the sound, delivering a tight low end, warm midrange, and a smoother, less spiky high end than the earlier Greenbacks. Recorded in Amigo studios, changes in mic placement and outboard gear added polish and dimension, resulting in a more refined studio sound.
1984 Tone Models The '84 sessions marked a leap forward in tonal precision and production quality. Tracked and mixed at a newly built studio in Coldwater Canyon, the sound became more controlled and processed, yet still retained the grit and energy of earlier recordings. The suspected use of Telefunken EL34s likely contributed to the added warmth and mid-forward presence, while amp tweaks and precise Variac adjustments gave each track its own tonal identity.
The Amp: "The ONE" At the heart of the Brown Sound 82/84 collection is "The ONE" - a meticulously crafted Marshall-style amp built from the ground up with the exact same spec as the infamous 1968 Super Lead serial number #12301, including crucial mods that capture the DNA of the early brown sound like no other amp model.
No Tone Unturned Each Tone Model was built using controllable levers like Variac voltage, cab voicing, mic geometry, and parallel load, with options spanning different voltages, speakers, and pickups to reflect the shift from '82 to '84. All models are level-matched, offered with or without parallel load, and captured raw without post-processing for authentic, period-correct amp tones.
Ready to Play As with all collections in the series, these Tone Models were crafted using period-correct gear and capture techniques to recreate the final two albums of that era genuinely. Each Tone Model reproduces the recorded album tone in exquisite detail, offering an ideal foundation for adding time-based effects—either within TONEX or through a favorite pedal.
Pricing and Availability The Brown Sound 82/84 Signature Collection is now available via ToneNET and within any version of TONEX for Mac/PC at $/€99.99.*
TONEX ONE Brown Sound Limited Edition - $/€249.99 - Available in white, red, or yellow. Includes Brown Sound 78/79 and a choice of one other Brown Sound collection (a $/€199.98 software value). Existing Brown Sound 78/79 users will receive a $/€50 discount at the IK store.
TONEX Brown Sound Anthology Collector's Limited Edition - $/€599.99 - Shipping now. Box set includes all three colors of TONEX ONE (white, red, and yellow) plus all three Brown Sound Signature Collections (78/79, 80/81, and 82/84). Limited to 200 units worldwide.
*Pricing excluding taxes.
For complete details and information about the Brown Sound Anthology collections and pedals, and to hear the tones, visit:
All ideas are on the table if it helps tell the story you’d like to tell.
Over the years I’ve often been asked for advice about how to “get into the business” of either the playing or building of guitars. Despite my reluctance to toss anyone into the hellhole pit that is either of these two endeavors, I do my best to help. That isn’t to imply that building guitars or playing music isn’t satisfying—it most certainly can be. In fact, many of us have built fulfilling and profitable careers in both of these trades, not to mention made lifelong friends. What are you hoping for? Is this going to be your job, with hopes that it won’t seem like drudgery? Do you just like to mess around with gear and wonder what it would be like to do it for pay? Like almost everything in life, it’s the managing of expectations that’s at the heart of the matter.
If it’s money you’re after, there are people more qualified to guide you than me. Yes, I’ve managed to scrape together a living while seemingly avoiding the grind of a “normal” job, but it hasn’t been a cake walk. I’d be afraid to add up the hours I’ve spent doing things I would have rather not had to do. I call it the 80/20 rule. You spend 80 percent of your time doing stuff you’d rather not do, and 20 percent doing the things you love—and I’m being generous here. If that seems like a normal job to you, you’d probably be correct. But despite all of that, let’s talk about how to get started anyway.
If you want to follow your muse and cut your own path, approach things like an artist who dropped out of business school. Be prepared to use your truncated education on 80 percent of the work, and let your freak flag fly on the 20 percent that makes you be you. Not everything you create will solve problems and answer questions for your customers and fans, but that’s not the point—at least in the creative part. Don’t worry, your rational self will be waiting down the line to reveal the cold hard truth later.
“Being a creative person is a series of trial-and-error episodes as much as any kind of formal schooling.”
In art critic Jerry Saltz’s book How to Be an Artist, he spells out how to discover your path—a sort of step-by-step guide to making the right kind of “mistakes” that bring you to the place where you know and understand how to be uniquely you. In fact, you might want to stop reading my drivel and go buy his book now. That gets us both off the hook.
Saltz’s process seems very familiar to me. You see, being a creative person is a series of trial-and-error episodes as much as any kind of formal schooling. It’s good to learn the history of your craft—all of it. Learn the way artists look at the world. Try to imagine how the constraints of what has come before benefit and hold us back. You can’t break the rules unless you know them and why they exist. There are conventions that should be questioned, and others that are the bedrock of the game you are playing. Learn how to tell the difference.
Maybe you’ve heard that there are only seven basic story arcs: overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy, and rebirth. But we all know that within these themes there are infinite possibilities. That’s your ticket. That’s where your personality and character carve out your unique vision. I like to think of guitars (and songs) as story arcs. There may be only a few archetypes, and almost everyone follows them, but what’s important is the way you tell the story. On a guitar, you shouldn’t just decide to put a toggle switch in the middle of the fretboard because you want to be different, but you can decide to make that switch do something that hasn’t been done. I usually stop at that point and ask the 80 percent dude in me if this will actually help anyone, although I am free to ignore the answer if it helps to tell the story I am telling.
In the end, if you pay attention to what you like, the story you are telling will be a reflection of you. When that story makes sense to your audience, too, you’re in business. And that’s how you make a life as an artist
The metal giants return to the stage with a show powered by gold-and-black axes and pure tube power.
Except for two new singles in 2020, alt-metal icons System of a Down haven’t released new music in 20 years. But luckily for their fans, System—vocalist Serj Tankian, guitarist/vocalist Daron Malakian, bassist Shavo Odadjian, and drummer John Dolmayan—took their catalog of era-defining, genre-changing hard-rock haymakers on tour this year across South and North America.
PG’s Chris Kies connected with Malakian onstage at Soldier Field in Chicago ahead of System’s second show at the football stadium. Malakian and his tech, Patrick Lachman, explained how some color-coded Gibson, Ibanez, and Friedman gear give Malakian the fire he needs to burn through the band’s legendary set.
This Gibson SG is brand new and “hot off the presses,” per Malakian’s tech, Lachman. Built in Gibson’s Custom Shop, it’s got Seymour Duncan Custom Shop pickups. On this run, he starts shows on this guitar, and will typically switch things up after about 10 songs.
Malakian plays custom, extra-pointy Dunlop picks, and runs all his axes with a custom set of Ernie Ball strings (.010–0.50). System’s catalog, and therefore Malakian’s guitars, are predominantly in drop-C tuning.
Freeze!
Next up during the set, Malakian will turn to his iconic Ibanez Iceman, one of his most heavily leaned-upon toys during this tour. This one has black “secret ninja binding,” his tech quips, virtually invisible to all but Malakian. It’s wired with Seymour Duncan Custom Shop Pearly Gates pickups.
B.Y.O.V.
Malakian always liked how Albert King’s Flying V looked with its Les Paul-style headstock, so when Gibson was making him a V, he requested that it be outfitted with the same look. This one’s rocking a pair of Seymour Duncan Saturday Night Special pickups.
Semi-Hollow Star
This Gibson ES-335, dressed in the same black-and-gold scheme as all of Malakian’s guitars, also came fresh from the Custom Shop for this run of shows.
Old and New, All Tube
Malakian doesn’t have anything against modeling technology, but he prefers to keep things old-school. He runs two generations of Friedman BE-100 heads at the same time: The newer BE-100 Deluxe head (below) is used for dirty tones, while the first-gen BE-100 (above) stays dialed for cleans. They’re connected to two Marshall 4x12 cabinets onstage, dedicated to either the clean or overdriven signals. The speakers are Celestion G12M-70s.
Loaded onto Malakian’s rack above the amp heads are a Shure AD4Q, Radial JX 44, MXR Smart Gate Pro, Voodoo Lab GCX, AmpRx Backline, and Furman PL-Pro DMC.
Daron Malakian’s Pedalboard
Malakian’s switching is handled backstage by his Scars on Broadway bandmate Orbel Babayan via this board. In addition to a Voodoo Lab Ground Control Pro switcher, Akai MPK Mini, and Scarlett Focusrite interface, the board is dead simple, with just an MXR Phase 90 and Boss DD-6 delay. No dirt pedals needed; all Malakian’s drive comes from the Friedman. A Voodoo Lab Pedal Power 2 Plus fires up the affair.
Peter Frampton and Warren Haynes at The Metropolitan Museum of Art
Photo Credit: Jim Belmont
Rock & Roll Hall of Fame inductee, GRAMMY® Award-winning musician and one of the most celebrated artists in rock history, Peter Frampton, is the latest artist featured in the new public television series The Art of Musicwhich premiered September 6. Presented by United MileagePlus® Cards from Chase and filmed in front of a live invited audience at The Metropolitan Museum of Art in New York City, Frampton is interviewed by guitarist, singer and songwriter Warren Haynes.
As part of this unique series, Haynes led a conversation with Frampton about his musical journey, sharing insights into his creative processes. The discussion intertwined some of Frampton’s timeless hits such as “Do You Feel Like We Do”, “Baby I Love Your Way”, and “Show Me The Way”.
“It was wonderful performing for The Art of Music series, it’s such a unique way of putting art and music together and to have done this at The Met, what an honor,” says Frampton.
The Art of Music, created and executive produced by iMaggination’s Don Maggi, was created to give viewers a rare look inside the artists’ lives and their creative practice at the prestigious Metropolitan Museum of Art. In this episode, after nearly 50 years since Frampton Comes Alive! was released, which remains one of the top-selling live records of all time–selling over 17 million worldwide, the celebrated guitarist shares stories about his vast catalog and significant moments in his career.
“We're excited to share this new episode of The Art of Music featuring Peter Frampton and Warren Haynes,” says Maggi. “The combination of these two legends together on stage within the walls of the prestigious Metropolitan Museum of Art offers audiences a unique and intimate look inside Frampton's historic journey through storytelling and performance.”
Rob Arthur, Alison Prestwood, Peter Frampton and Warren Haynes
at The Metropolitan Museum of Art
Photo Credit: Jim Belmont
“We were thrilled to welcome Peter Frampton to The Met for an unforgettable visit. Sharing our newly acquired collection of American guitars with him was a true privilege, made all the more special as Frampton recounted his journey as a guitarist and performed some of his most iconic music." - Jayson Kerr Dobney, Frederick P. Rose Curator in Charge of the Department of Musical Instruments at The Met
Frampton’s episode of The Art of Music will air on public television stations nationwide beginning September 6, 2025. Fans may also watch on The Art of Music website or stream on the PBS app.
The national public television World Channel will air the episode Saturday, October 4 at 7pm ET, with a repeat on Monday October 6 at 5am ET (adjust by time zone). Visit worldchannel.org to find your local World Channel station. The program will air on the
All Arts Channel and on the All Arts app in the New York Metro area on Saturday, October 25 at 9 pm.
This special interview and performance featuring Peter Frampton presented by United MileagePlus® Cards from Chase was an unforgettable occasion for Chase United Cardmembers who were invited to attend the intimate live taping. The United MileagePlus® Cards from Chase provide Cardmembers with access to exclusive events and experiences in addition to many reward and travel benefits with United Airlines. Underwriters for The Art of Music are The Mark Hotel and SUNDRAGON.
Additional artists to be announced for the series soon. For more information, visit https://theartofmusic.org.
PRS Guitars today announced the return of the Mira model to the Maryland factory line, now with the 24.594” scale length. This new iteration, available in both gloss and satin finishes, will be a regular offering in the S2 Series.
The 22-fret S2 Mira 594 covers a wide range of styles, including rock, blues, garage, and punk. Pairing its all-mahogany construction with PRS 58/15 LT vintage-voiced pickups results in warm, focused midrange. The humbuckers are paired with two mini-toggle switches to individually tap the pickups, delivering both authentic humbucking and chimey single-coil sounds.
“The Mira has had an interesting history over the course of the last 17 years, but I don’t think it found its true voice until now,” said PRS Guitars Director of Sales, Jim Cullen. “The S2 Mira 594 combines our 24.594” scale length with a Pattern Thin neck shape and a very simple and straight forward feature set that provides an incredibly lively, simple-to-use tool to create music. I hope you are as inspired as we are with the newest evolution of this classic model.”
The S2 Mira 594 is available in: Antique White, Black, Dark Cherry Sunburst, Platinum Metallic, Vintage Cherry, and debut color Black Rainbow Holoflake.
The S2 Mira 594 Satin features the PRS “sinky” satin nitro finish, and is available in: Matcha Green, Mavis Mint Metallic, Metallic Midnight, Dark Cherry Sunburst, Red Apple Metallic, and debut color Cloud Burst.
The Mira was first introduced in 2007 as an all-mahogany pickguard guitar with moon inlays, 24 frets, 25" scale length, a stoptail bridge, and a single mini-toggle. It has appeared across all of the Series and in various configurations, including the popular Mira X. In 2013, the Mira was moved from Core and was one of three models to launch the S2 Series. It was last offered as an S2 in 2018, becoming part of the SE Series from 2020-2023.
PRS Guitars continues its schedule of launching new products each month in 2025. Stay tuned to see new gear and 40th Anniversary limited-edition guitars throughout the year. For all of the latest news, clickwww.prsguitars.com/40 and follow @prsguitars on Instagram, Tik Tok, Facebook, X, and YouTube.
