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By PremierGuitar DefaultNov 02, 2016
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Updates and news from Premier Guitar.
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Former TC Electronic PR Manager Creates Momentum as an Independent


Kim Bang establishes new PR and marketing company aimed at assisting brands in MI, Pro Audio and Broadcast. 
 
Former PR-responsible for brands like TC Electronic, TC-Helicon and Tannoy, Kim Bang, has now established Momentum PR & Marketing – a company dedicated to help brands in MI, Pro Audio and Broadcast optimize their communication and marketing strategy, PR efforts and content creation.

“I had a great time with TC, but all good things must come to an end in order for new great things to happen,” says Kim Bang and continues. “I have built strong media relations in MI and Pro Audio as well as Broadcast during my time with TC and have developed strong, experience-based opinions on how brands can benefit from a mix of a carefully tailored communication strategy, PR, content creation and advertising. It is my goal to help companies stretch their momentum far beyond the initial attention that comes from launching a new product. In today’s dense and fast-paced media world, you simply can’t afford to rely on momentary awareness if you want to grow your business.”

First Clients
Momentum PR & Marketing has already signed up its first customers, including the highly acclaimed studio monitor brand Dynaudio. Mads Aagard, SVP of Marketing at Dynaudio, comments. “Our professional speakers was marketed and distributed by TC Group for more than a decade, and while we cover all there is to know about speakers, this particular market segment is new to us. Therefore, we now team up with Kim Bang, who will focus entirely on this part of the market and also work closely together with our existing marketing team. I am very excited about this collaboration – and for the future of our professional studio monitors in general.”
 
Another key partner is Digital Audio Denmark (DAD) – an industry-leading provider of high-end AD/DA conversion, audio routing and monitor control. “With circumstantial growth in recent years, we felt that now was the right time to upscale on our PR and marketing efforts,” says Mikael Vest, Sales Director at DAD. “When we learned that Kim Bang was available as an independent, we set up a meeting and had an agreement in place in a matter of days. Kim will help us on a variety of areas, including PR, communication strategy and social media, and we very much look forward to working with Kim on stretching our momentum in the market.”
 
In the MI Guitar segment, Momentum PR & Marketing has teamed up with LunaStone Guitar Effects. LunaStone is headed by one of Kim Bang’s former colleagues at TC Allan Strand. “It’s a great pleasure for me to once again work together with Kim on marketing another great brand in guitar,” says Allan Strand. "We worked closely together at TC, planning and executing many marketing concepts and campaigns together with the marketing team. Building on those experiences and mutual trust, I am very much looking forward to taking on new marketing challenges and adventures together with Kim."

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