When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.

Luke Viertel - Digital Strategist
It was a hot August day, the summer of 2005. I stumbled out of my dorm room at college into the path of a pretty girl. After a brief chat, there was mutual interest and she asked me a question I’d never heard -- “Are you on Facebook?”

At the time, Facebook was a young, feisty, startup website for college students. Concepts like the Timeline, Video Sharing, and Pages didn’t exist yet. It was built as a way to quasi-stalk your classmates, form communities of like-minded individuals, and to share photos of you and your friends. Believe it or not, Facebook is called a “social” network because it was built for people.

Eventually, the world caught on to the power of an online public square, and Facebook exploded into the behemoth we know today - a hub for business information and content, the world’s leading social video platform, and a marketplace to buy and sell your old couch (or your brand new guitar pedal.) By 2015, everyone and their grandma had a facebook profile. Like all things, the smashing success of the ability for business pages to reach their audience and acquire new customers faded precipitously as Facebook made it increasingly difficult to reach your goals without putting some skin ($$$) in the game.

As a result, many businesses are pondering now more than ever what an effective strategy for best-use is on Facebook. Some are even writing off the platform all-together. When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed and my message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.

Unless you sell personalized T-Shirts or low-cost consumer goods, Facebook is not a place to expect direct revenue to be earned. But, that doesn’t mean Facebook should be abandoned or that it can’t bring value to your online presence and brand. So, here are my tips to maximize impact and help your business on social media:

  1. Build community by engaging your followers on a regular basis. Ask them questions about their experience with your brand and invite them offer feedback that could help convince others to buy your products.

  2. Offer them something they can’t find anywhere else: exclusive follower discounts, rebates, or offers that entice them to stay engaged.

  3. Post content that puts a human face to your company. People like to support people. This could be behind-the-scenes photos/videos, a company blog or Q&A, or stories about the history of your company or products.

  4. Create a series of low-budget facebook ads that will allow you to test messaging, content, and results. Vary your messages for content, new follower acquisition, sales, etc. See here for help determining your facebook ad budget and strategy.

  5. Define a budget to commit to boosting your content to your followers and relevant related audiences. This will help you grow your reach.

  6. Inquire with other, larger, pages that produce coverage of your brand about partnering to boost and promote your coverage to their followers. Make sure your page is tagged when doing this.

These are just a few, simple ideas to get the most out of social media. If you need a more personal touch, PG’s Marketing Lab is here to help with any and all of your marketing questions. We’d love to help you develop a strategy specific to your social media presence, including how PG can help you spread the word via our social media channels. You can sign up for a free, no-pressure consultation with me using the calendar below. Happy posting!

Kemper Profiler Stage, Nueral DSP Quad Cortex & Line 6 HX Stomp (clockwise from top)

A deep dive into faux amps, futuristic setups, and how to use modern technology’s powers for good.

The jump between analog and digital gear has never been more manageable. It no longer takes a rack full of outboard gear with a six-figure price tag to help realize not only the tone you have in your head, but the expansive workflows that started to pop up in the early ’80s. We’re now about a decade into the modern era of digital modelers and profilers and it seems like the technology has finally come into its own. “This is really the first time in a while where you can have bar bands playing the exactsame gear as stadium acts,” says Cooper Carter, a Fractal Audio Systems production consultant who has done sound design and rig building for Neal Schon, James Valentine, John Petrucci, and others.

Read More Show less

A versatile fuzz inspired by the legendarily damaged tones of Link Wray, Ike Turner, and Grady Martin.

Wide range of tones. Unique fuzz tones. Easy to control. Very responsive to picking dynamics and other effects.

Bias and tone controls would benefit from detents.

$110

Electro-Harmonix Ripped Speaker
ehx.com

4.5
4.5
4.5
5

The idea of broken gear can be triggering to many folks, but many of us think that some amps sound best in the moments just before they kick the bucket. The EHX Ripped Speaker successfully captures that sound—without the panic and desperation that normally follow. And just as a malfunctioning amp can go unnoticed or totally change your vibe, the Ripped Speaker runs the gamut from subtle to blown out.

Read More Show less

While Monolord has no shortage of the dark and heavy, guitarist and vocalist Thomas V Jäger comes at it from a perspective more common to pop songsmiths.

Photo by Chad Kelco

Melodies, hooks, clean tones, and no guitar solos. Are we sure this Elliott Smith fan fronts a doom-metal band? (We’re sure!)

Legend has it the name Monolord refers to a friend of the band with the same moniker who lost hearing in his left ear, and later said it didn’t matter if the band recorded anything in stereo, because he could not hear it anyway. It’s a funny, though slightly tragic, bit of backstory, but that handle is befitting in yet another, perhaps even more profound, way. Doom and stoner metal are arguably the torch-bearing subgenres for hard rock guitar players, and if any band seems to hold the keys to the castle at this moment, it’s Monolord.

Read More Show less
x