Putting the “Social” Back in Social Media
When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.
It was a hot August day, the summer of 2005. I stumbled out of my dorm room at college into the path of a pretty girl. After a brief chat, there was mutual interest and she asked me a question I’d never heard -- “Are you on Facebook?”
At the time, Facebook was a young, feisty, startup website for college students. Concepts like the Timeline, Video Sharing, and Pages didn’t exist yet. It was built as a way to quasi-stalk your classmates, form communities of like-minded individuals, and to share photos of you and your friends. Believe it or not, Facebook is called a “social” network because it was built for people.
Eventually, the world caught on to the power of an online public square, and Facebook exploded into the behemoth we know today - a hub for business information and content, the world’s leading social video platform, and a marketplace to buy and sell your old couch (or your brand new guitar pedal.) By 2015, everyone and their grandma had a facebook profile. Like all things, the smashing success of the ability for business pages to reach their audience and acquire new customers faded precipitously as Facebook made it increasingly difficult to reach your goals without putting some skin ($$$) in the game.
As a result, many businesses are pondering now more than ever what an effective strategy for best-use is on Facebook. Some are even writing off the platform all-together. When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed and my message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.
Unless you sell personalized T-Shirts or low-cost consumer goods, Facebook is not a place to expect direct revenue to be earned. But, that doesn’t mean Facebook should be abandoned or that it can’t bring value to your online presence and brand. So, here are my tips to maximize impact and help your business on social media:
Build community by engaging your followers on a regular basis. Ask them questions about their experience with your brand and invite them offer feedback that could help convince others to buy your products.
Offer them something they can’t find anywhere else: exclusive follower discounts, rebates, or offers that entice them to stay engaged.
Post content that puts a human face to your company. People like to support people. This could be behind-the-scenes photos/videos, a company blog or Q&A, or stories about the history of your company or products.
Create a series of low-budget facebook ads that will allow you to test messaging, content, and results. Vary your messages for content, new follower acquisition, sales, etc. See here for help determining your facebook ad budget and strategy.
Define a budget to commit to boosting your content to your followers and relevant related audiences. This will help you grow your reach.
Inquire with other, larger, pages that produce coverage of your brand about partnering to boost and promote your coverage to their followers. Make sure your page is tagged when doing this.
These are just a few, simple ideas to get the most out of social media. If you need a more personal touch, PG’s Marketing Lab is here to help with any and all of your marketing questions. We’d love to help you develop a strategy specific to your social media presence, including how PG can help you spread the word via our social media channels. You can sign up for a free, no-pressure consultation with me using the calendar below. Happy posting!
First Look: Taylor 417e-R
The newest gem in the Grand Pacific line opens up the tone possibilities of a round shouldered dreadnought.
The 417e-R Is a Grand Pacific acoustic-electric crated with solid Indian rosewood back and sides, a solid Sitka spruce top and V-Class bracing. The round-shoulder dreadnought design pairs beautifully with the classic rosewood/spruce tonewood configuration, yielding a vintage-inspired, blended sound with clear low-end power and notes that overlap into a seamless whole. A warm bass range and crisp trebles resonate around a slightly scooped midrange, while the innovative bracing design coaxes out more power, longer sustain and near-perfect harmony across the fretboard. Like its siblings, the 417e-R is detailed white binding, black and white top purfling, a single-ring agoya shell rosette, Finial fretboard inlays in Italian acrylic, a gloss-finish body with a Tobacco Sunburst top, nickel tuners and a faux tortoiseshell pickguard. It includes ES2 electronics for warm and dynamic amplified sound and a deluxe hardshell case for storage and protection.
Walrus Audio Fable Giveaway
You could win a Fable Granular Soundscape Generator from Walrus Audio!
Walrus Audio Fable Granular Soundscape Generator Delay Pedal
Let your storybook adventure grow with the Fable Granular Soundscape Generator. The Fable creates new sonic adventures with five granular delay programs centered around sample and chop algorithms that create bizarrely beautiful networks of sampled and resampled sounds.
Beetronics Introduces Seabee Harmochorus
The Seabee is a multi-chorus pedal designed to deliver the finest analog bucket brigade chorus tones.
By digitally controlling the chorus delay time, the Bees have created Harmochorus - a never-before-heard pitch-shifting modulation that can certainly inspire new genres. Three Chorus modes provide the classic, lush chorus and vibey sounds we all love, with each mode offering the ability to control the effect in different ways. Vary between two different speeds and/or depths, go from zero to full depth intensity, or even increase the chorus delay time for a whole new spectrum of sounds.
Three Harmochorus modes give you a unique and inspiring new approach to the effect. The easiest way to explain it is that, when clean, it sounds like angel bees are accompanying you, and when paired with some buzz, it sounds like a swarm of killer bees producing the most dangerous pitch-shifting modulation are after you! You can choose between two different pitches and speeds, a combination of twelve chords and twelve different arpeggio patterns, or simply choose between thousands of random patterns. No matter which mode you choose, the Seabee will navigate you to inspiring and creative places.
Its simple layout with only three knobs hides a multitude of possibilities with alternate controls, three ramp shapes, tap tempo, a 4-way tone filter, feedback control, and a rate that ranges from very slow to ultra-fast waves, even reaching ring modulator ranges. Did we mention there are two stereo output options, 16 onboard presets, full MIDI control, expression in, external tap, and 4 input level options so you can process guitar, bass, all kinds of active pickups or synthesizers and still keep the bucket brigade in its sweetest spot?
- Analog sound path with the finest bucket brigade chorus tones.
- 3 Chorus modes / 3 Harmochorus modes
- Never-before-heard pitch-shifting chorus with arpeggios and random patterns.
- Truly expressive ramping gives you musical control.• 16 Onboard presets, Tap Tempo, MIDI, Expression, and more
- Selectable input level (supports guitar, bass, active pickups, synthesizers, and more)
- Hand-assembled in Los Angeles, CA.
Beetronics - Seabee Harmochorus
The Beetronics Seabee carries a street price of $349.
For more information, please visit beetronicsfx.com.