When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.

Luke Viertel - Digital Strategist
It was a hot August day, the summer of 2005. I stumbled out of my dorm room at college into the path of a pretty girl. After a brief chat, there was mutual interest and she asked me a question I’d never heard -- “Are you on Facebook?”

At the time, Facebook was a young, feisty, startup website for college students. Concepts like the Timeline, Video Sharing, and Pages didn’t exist yet. It was built as a way to quasi-stalk your classmates, form communities of like-minded individuals, and to share photos of you and your friends. Believe it or not, Facebook is called a “social” network because it was built for people.

Eventually, the world caught on to the power of an online public square, and Facebook exploded into the behemoth we know today - a hub for business information and content, the world’s leading social video platform, and a marketplace to buy and sell your old couch (or your brand new guitar pedal.) By 2015, everyone and their grandma had a facebook profile. Like all things, the smashing success of the ability for business pages to reach their audience and acquire new customers faded precipitously as Facebook made it increasingly difficult to reach your goals without putting some skin ($$$) in the game.

As a result, many businesses are pondering now more than ever what an effective strategy for best-use is on Facebook. Some are even writing off the platform all-together. When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed and my message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.

Unless you sell personalized T-Shirts or low-cost consumer goods, Facebook is not a place to expect direct revenue to be earned. But, that doesn’t mean Facebook should be abandoned or that it can’t bring value to your online presence and brand. So, here are my tips to maximize impact and help your business on social media:

  1. Build community by engaging your followers on a regular basis. Ask them questions about their experience with your brand and invite them offer feedback that could help convince others to buy your products.

  2. Offer them something they can’t find anywhere else: exclusive follower discounts, rebates, or offers that entice them to stay engaged.

  3. Post content that puts a human face to your company. People like to support people. This could be behind-the-scenes photos/videos, a company blog or Q&A, or stories about the history of your company or products.

  4. Create a series of low-budget facebook ads that will allow you to test messaging, content, and results. Vary your messages for content, new follower acquisition, sales, etc. See here for help determining your facebook ad budget and strategy.

  5. Define a budget to commit to boosting your content to your followers and relevant related audiences. This will help you grow your reach.

  6. Inquire with other, larger, pages that produce coverage of your brand about partnering to boost and promote your coverage to their followers. Make sure your page is tagged when doing this.

These are just a few, simple ideas to get the most out of social media. If you need a more personal touch, PG’s Marketing Lab is here to help with any and all of your marketing questions. We’d love to help you develop a strategy specific to your social media presence, including how PG can help you spread the word via our social media channels. You can sign up for a free, no-pressure consultation with me using the calendar below. Happy posting!

Having gained access to a specimen from Seattle's Museum of Pop Culture, Paul Reed Smith takes aim at the tones of Hendrix's modified Woodstock head.

Fantastic range of Marshall-esque tones, from clean and lovely to tough, mean, and singing.

No standby switch. Minor cab rattling audible at moderate volumes. Head may need securing at high volume and bass settings.

$2,900 (head)
$899 (2x12 Stealth)

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Just as PRS's 2012 HXDA was inspired by firsthand looks at one of slide legend Duane Allman's amps from his seminal At Fillmore East performance, the brand-new HX 50 is the result of Paul Reed Smith and PRS amp guru Doug Sewell getting extensive access to a Marshall head reportedly used by Jimi Hendrix during his iconic performance at the 1969 Woodstock festival.

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Propagandhi's Sulynn Hago On The Dead Kennedys' "Holiday In Cambodia" - Hooked

The punk-rocking ripper extensively details how East Bay Ray's "smacky, bouncy" delays, "sour" dissonant chords, and suspense-and-release playing sideswiped them into the guitar universe.

Be one of THREE winners of a Guitar Slip No More Combo Package!

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A former Guild employee builds guitars and winds his own pickups by hand. Here's his latest creation.

Name: Jacques Blanchette
Location: Rhode Island
Guitar: Blue Hawaii

I've been building guitars on and off since the '80s. I worked at Guild Guitars in Westerly, Rhode Island, for two years under Kim Walker's tutelage. After leaving, I worked at a music store as manager, repairman, and buyer.

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This simple technique can yield complex filthy tones, but don't lean too heavily on the fuzz.

Hello and welcome back to another session at the Dojo! This time, I'd like to explain the concept of gain staging using two (or more) overdrive/distortion pedals in series (one after another) to get more complex and saturated distortion tones for your recordings. Let's get to it!

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Since first making an appearance in the promo video for the classic Oasis song "Little By Little," the Gibson J-150 has not left Noel's side.

For 127 years, Gibson has shaped sound across generations and genres and has emerged as the most relevant, played, and loved guitar brand around the world. Gibson is proud to announce it has teamed with world renowned singer, songwriter and guitarist, Noel Gallagher to re-create his beloved Gibson J-150 acoustic guitar. The Noel Gallagher Gibson J-150 has been Noel's go-to acoustic guitar for over 20 years and is available worldwide now

"When Gibson brought the prototype down and I saw it there on the floor I was like 'It looks the bollocks man,' but then it sounded exactly like mine," says Noel Gallagher. "I was blown away!" "Noel Gallagher's music not only defined a generation, but it also became the foundation to a way of life for many around the world," says Lee Bartram, EU Head of Marketing at Gibson Brands. "Truly great music has the capability to transport you to a moment in your life…a snapshot in time, one of life's reference points. Noel's music does that for millions who listen to his songs and travel to somewhere else, somewhere they believe they can be a rock n' roll star… even if it's for that briefest of moments. It's been an honor to work with such an iconic artist and bringing this project to life is a small token of thanks for that music… and the belief that comes with it."

Noel Gallagher J-150

Since first making an appearance in the promo video for the classic Oasis song "Little By Little," the Gibson J-150 has not left Noel's side and has been seen and heard by audiences around the globe. Gibson is proud to launch a limited run of 200 pieces of Noel's go-to acoustic guitar with features including an AA maple back and sides and a premium Sitka spruce top all complemented by a hand-rubbed Historic Thin finish. Along with a custom case, signed label, and reproduced hand-written lyric sheet, the Noel Gallagher Gibson J-150 guitar will also include an authorized adidas Trefoil Decal resulting in a guitar that is truly Familiar to Millions.

For more information:
Gibson

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