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After more than two decades, Mark Sampson has rejoined Bad Cat to unveil his first amplifier with the company in over 20 years.

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Santa Cruz Guitar Tour, Pt. 1: The Magic of Tonewoods
- YouTube

The company's founding master luthier Richard Hoover invites PG's John Bohlinger inside his NorCal guitar sanctuary. The first installment shares Hoover's deep appreciation and reverence for wood and nature. He explains that he was moved by the redwoods at an early age setting him up for a life among the trees. He then gets into how he sustainably sources exotic tonewoods from across the world before detailing how he mixes violin-making traditions with the modern scientific analysis he's helping collect with Stanford to try and build the best instruments possible.

Stevie Van Zandt with “Number One,” the ’80s reissue Stratocaster—with custom paisley pickguard from luthier Dave Petillo—that he’s been playing for the last quarter century or so.

Photo by Pamela Springsteen

With the E Street Band, he’s served as musical consigliere to Bruce Springsteen for most of his musical life. And although he stands next to the Boss onstage, guitar in hand, he’s remained mostly quiet about his work as a player—until now.

I’m stuck in Stevie Van Zandt’s elevator, and the New York City Fire Department has been summoned. It’s early March, and I am trapped on the top floor of a six-story office building in Greenwich Village. On the other side of this intransigent door is Van Zandt’s recording studio, his guitars, amps, and other instruments, his Wicked Cool Records offices, and his man cave. The latter is filled with so much day-glo baby boomer memorabilia that it’s like being dropped into a Milton Glaser-themed fantasy land—a bright, candy-colored chandelier swings into the room from the skylight.


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