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Rhythm Rules - Feb. '18 Ex. 8

Jack Higginbotham, PRS COO, trains guitar makers on fretboard approval and round at Cor-Tek’s factory in Indonesia.

Paul Reed Smith believes “that it’s not about the country that an instrument is made in. It’s always been about the skill level of the guitar makers.” Here’s why.

For us, import guitars started when Carlos Santana asked, “Paul, can we make a PRS that’s much more affordable for all the students that talk to me about owning one of my guitars?” I said, “Sure. I’ll get you a prototype for your approval.” When we brought him the prototype, he was impressed, and his comment was, “This was made in America, right?” And I said, “No. This was made overseas.” The contract for his approval was on the table, and he leaned over and signed it as fast as he could. It was a good moment for him and my company because our integrities were on the line, and we had a product we thought was a real instrument.

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Hats off to Carmen Vandenberg of Bones UK, our celebrity Question of the Month respondent.

Guest picker Carmen Vandenberg of Bones UK joins reader Samuel Cosmo Schiff and PG staff in divulging their favorite ways to learn music.

Question: What is your favorite method of teaching or learning how to play the guitar?

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Grab your chance to WIN a Martin SC-13e in this brand new giveaway! Enter before November 27,2024. Valued at $1,599.

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