Join John Bohlinger as he heads to Nazareth, Pennsylvania, to take an inside look at one of the oldest manufacturers in the acoustic guitar business.
With roots that date back to the early 19th century, the multi-generational Martin Guitars—which also employs a host of multi-generational builders—draws on their long history to combine the traditional handmade methods of their early days with modern 21st century computerized optimization, all of which are on display throughout this thorough, detailed factory tour that makes every stop along the assembly process.
Instrument design manager Rameen Shayegan leads Bohlinger through the factory, where they see workers, each specialized in various parts of the creation process, building the company’s instruments. Their first stop starts at the very beginning of the manufacturing process, at the raw wood acclimation department and the sawmill, and we get to see firsthand where guitars begin to take shape and necks are rough cut. Next, we see how backs are made and are introduced to the clamp carrier machine, where they’re glued up and set to dry. Braces are then carved and installed onto the guitars’ tops—which we see being laser cut to precision—and backs. Once the sides are bent, a rim is applied, glued, and a guitar body is made. Then, binding is installed, necks meet the bodies, frets meet fretboards, guitars are finished, and we meet the imposing and futuristic polishing robot, which makes that finish shine.
By the time the tour winds down in the setup department, we witness the final steps of the Martin creation process, where guitar get the Plek-machine treatment, get strung up for the very first time, and electronics are installed. Quality control doesn’t stop until after every instrument spends time in four-day hold and gets a thorough reinspection before shipping off to its next destination.
Conservation-minded construction shines in a comfortable, compact junior-sized 000.
Inspired by Shawn’s go-to vintage Martin and featuring classic Shawn imagery, every detail of this guitar was designed and created in collaboration with Mendes for his official signature model. This edition is crafted with 100% Forest Stewardship Council (FSC) certified tonewoods in a 000 Junior-sized, 14-fret instrument and comes with a gig bag made from recycled ocean plastic that meets the Global Recycled Standard. The Shawn Mendes Signature Edition marks the largest production run of 100% FSC-certified guitars Martin has ever completed, and it is the first time a Martin guitar has been paired with a gig bag made from recycled ocean plastic.
The Jr. size and 000-body depth are intended to make this guitar extremely comfortable for any player. And with Fishman Sonitone electronics included, it's designed to sound great on stage. A sample of Shawn’s lyrics is hidden somewhere inside the guitar. You might find one laser-etched on a brace, or under the bridge, or even under the rosette. Some of the phrases include: “We lay under the same stars,” or “You’ll never be alone.”
As part of the partnership, Martin will be supporting Mendes’ goal of making music accessible to everyone. Martin will be making a contribution to the Wonder of Music Program at The Hospital for Sick Children (SickKids) presented by The Shawn Mendes Foundation. SickKids, affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest center dedicated to improving children's health in Mendes’ home state. The Wonder of Music Program Presented by Mendes aims to fund music therapy activities that are accessible to young patients at the Toronto hospital, with activities including songwriting, first exposure to music, heartbeat songs for families of patients, and lullabies.
Shawn Mendes is a Grammy-nominated, Toronto born, multi-platinum singer/songwriter who has released four straight #1 studio albums. The international superstar has won 18 Society of Composers, Authors and Music Publishers of Canada (SOCAN) awards, twelve Juno Awards, eleven MTV Europe Music Awards (EMA), eight iHeartRadio Much Music Video Awards (MMVA), five BMI Awards, three American Music Awards, two MTV Video Music Awards, and the Allan Slaight Honour from Canada's Walk of Fame.
$799 USD. Connect with Martin Guitars and Martin Strings on Facebook, Twitter, Instagram, and YouTube. More info at martinguitar.com.
Martin 000JR-10E Shawn Mendes Signature Acoustic-electric Guitar - Natural
000JR-110E Shawn Mendes Cstm Art, NatA svelte and powerful high-end flattop that’s equally sweet and dynamic.
Not a construction flaw to be found. Sweet-to-powerful dynamic range. Comfy neck. Near-rosewood-level responsiveness from a mahogany back. Beautiful woods.
A full $1K more than a Standard 000-18.
$3,599
Martin 000-18 Modern Deluxe
martinguitar.com
It would be easy for a company of Martin’s stature to coast every now and again. Maintaining brand mystique is exhausting in an age when hype rules the day. Keeping quality and substance intact—and maintaining commitment from the folks on the shop floor that deliver it—is even harder. But year in and year out, Martin continues to make instruments that simultaneously dwell in the realms of the practical, the musical, and the exquisite.
At nearly $3,600—a full $1K more than a standard 000-18—it’s a good thing the Martin 000-18 Modern Deluxe looks and feels as luxurious as it does. But while details like a pearl-inlay, 1930s-style script logo, EVO gold frets, and flawless lutherie and woodwork at every turn will make even the most cynical function-before-form grump pause, it’s the functional facets of the 000-18 Modern Deluxe that impress the most.
Building on Perfection
The 000 body (which shares dimensions, more or less, with the OM) is a cornerstone of the Martin line. Mating it to the “18” tonewood formula, which combines mahogany back and sides, adds up to a guitar that, to many ears, is the essence of balance and sweetness. So how does one refine something that’s so near perfect to begin with? Well, even in the case of an architectural masterpiece there’s always room for a little tasteful landscaping, and Martin has done a fair bit of that here. The 1930s-style logo is inlaid in pearl, while the body binding is East Indian rosewood—a very subtle but rich contrast to the mahogany and beautiful wheat-colored torrefied Sitka spruce top. The bookmatched, 2-piece top has a beautiful grain pattern with medullary rays that add a sense of almost watery depth and a classy, not-overbearing hint of flame out at the edges. I’d imagine our review guitar will be a joy to watch age. The gold, open-gear Waverly butterbean-style tuners may be the most overtly “deluxe” appointment on the guitar. But they are a stylistically cohesive element and feel super smooth and precise.
The additions to the 000-18 that put the “modern” in this very deluxe model include enhancements that appeal to tone scientists that work at the microscopic level: Liquidmetal bridge pins and a carbon composite bridgeplate—components said to improve sustain and volume. Such benefits can be very hard to qualify without a raft of test equipment at your side. But I did sense a more immediate, sometimes explosive, response, which also seemed to expand the guitar’s already considerably dynamic range. If you’ve ever checked out a 000-18 and been at all disappointed with its capacity for fast response, this version could alter your perception. Other non-traditional elements have more tangible effects, like the asymmetric neck, which puts a little extra mass on the bass side and shifts the apex of the neck in that direction as well. The effect is subtle, especially given that the neck is a bit slim. But with its ability to offer more support for the thumb when barre chording or fretting bass notes, I felt less fatigue—and I was testing this instrument at a time when my hands were feeling like a mess. However subtle the effect, I was grateful.
Song from a Siren
There’s another reason that the 000-18 Modern Deluxe feels easy on the hands: The guitar is incredibly even in touch responsiveness and output along the whole length of the fretboard. You’re never squeezing a bit extra here or there to get a note to ring true or free of buzz. Making the connection between thought, instinct, and execution of a note or chord feels like a more fluid and effortless sequence of actions. This quality can have a real upside as you formulate or play melodic sequences, as can the OM-style 1 3/4" nut width (most 000 guitars have a slimmer 1 5/8" spacing).
The dynamic response is also superb. Softly plucked notes have substance, body, and complexity. And even a gentle touch with flesh on string gives individual notes blooming, ringing resonance. Approach the 000-18 Modern Deluxe with a more forceful touch and it surprises with big-time headroom and fast reactivity—the kind you more readily associate with rosewood-backed 000s and OMs and bigger bodied D-series dreadnoughts.
The Verdict
Though I tried, I didn’t hear many, if any, weaknesses in the 000-18 Modern Deluxe’s tone makeup—which is what you should expect for (gulp) $3,599. I suppose you could make a case for a sort of new-guitar antiseptic edge in some harder-plucked notes—the kind a torrefied top should help avoid. But I heard nothing that sounded like it wouldn’t mellow over time. And the dynamism of the instrument makes it easy to work around any trace elements of harsh overtones, which are very, very few. Playing a flattop that you feel at one with—ergonomically, tonally, and responsively—is a treat. The 000-18 Modern Deluxe makes it extraordinarily easy to tap into that well of sweetness.